Anew Medical Aesthetics

Your skin cells need energy too 🔋⚡️

This little device is the ageLOC Boost, and it’s one of the most underrated pieces of skincare tech in my routine.

It uses variable-pulse microcurrent technology alongside the Activating Serum, delivering gentle electrical stimulation to the skin during a quick 2-minute treatment.

And what does ageLOC actually mean?

ageLOC isn’t one ingredient, it’s a proprietary blend which targets some of the biological processes associated with visible ageing, rather than simply focusing on what’s happening at the surface of the skin.

As we age, cellular function, communication and renewal can become less efficient, all of which can influence how our skin looks and behaves.

The Boost is designed to improve the appearance of brightness, smoothness and radiance, and is one of the best tools we have for treating hyperpigmentation.

Nobody really warns you that perimenopause can show up in your skin too.

Maybe your usual routine suddenly feels too much. Your skin is drier, more reactive, less plump, or you’re noticing changes that seem to have appeared almost overnight.

It doesn’t necessarily mean you need MORE skincare or more aggressive treatments.

Often, it means reassessing what your skin needs now.

Think barrier support, hydration, sensible actives, collagen stimulation where appropriate, and looking at the bigger picture too: hormones, nutrition, sleep and lifestyle.

The skincare routine that worked brilliantly at 30 might not be the one your skin needs at 40.

Your skin is changing. Your approach can change with it.

And unfortunately, everyone else probably is still irritating 😂

Not all collagen supplements are created equal 👀

And as someone who was pretty sceptical about supplements myself, I wanted to understand exactly what I was taking and why.

Beauty Focus Collagen+ isn’t simply about adding more collagen.

🧬 VERISOL® Bioactive Collagen Peptides provide specific peptides that can signal fibroblasts to support our own production of collagen AND elastin.

✨ Lutein provides antioxidant support, helping protect against oxidative stress while supporting skin radiance.

💧 Phytoceramides support hydration and healthy skin barrier function.

And importantly, the finished formulation itself has been clinically studied, rather than relying solely on evidence around the individual ingredients.

So yes, I understand the collagen debate.

But the formulation, the mechanism and the evidence matter.

When I started Anew in 2014, I knew the kind of aesthetic medicine I wanted to practise. What I didn’t know was quite how much the business, and I, would evolve over the next 12 years.

My experiences as a doctor, as a business owner, and particularly caring for Mum through six and a half years of stage 4 cancer changed the way I thought about health.

It made me look beyond what we can treat and start asking more about what we can influence.

And that has shaped the clinic today.

A 360° approach that brings together aesthetics, skin health, regeneration, nutrition, lifestyle and longevity. Not simply helping you look better, but helping you age better, inside and out.

The treatments and technology have changed enormously since 2014.

The ethos hasn’t.

People first. Ethics always. And never being afraid to evolve when I believe there’s a better way.

12 years of Anew 🤍
And I feel like we’re only just getting started.

12 years ago, I started a business.

I knew how to be a doctor.
I knew I loved aesthetics.
I had absolutely no idea how much I was about to learn about business, people…or myself.

If I could sit down with the girl in that first photo, I’d probably tell her:

You don’t have to say yes to every opportunity.

Being busy and being successful aren’t always the same thing.

Some people will be part of your business for a season, not forever.

Your reputation will always be worth more than a quick sale.

Saying “no” to a treatment can be just as important as knowing how to perform one.

You’ll make mistakes. You’ll change direction. You’ll outgrow things you once thought you wanted.

There will be times you genuinely wonder whether you want to carry on.

And your business will evolve as you do.

But the biggest thing?

Keep going.

Because 12 years later, you’ll still care just as much about the person sitting in front of you as you did when you started.

You’ll just have a lot more experience, a few more grey hairs, and a much better understanding of what kind of doctor, business owner and person you want to be.

2014 → 2026 🤍

Happy 12th birthday, Anew.