INKD Academy by Hayley McGowan

INKD Academy by Hayley McGowan

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Hayley McGowan Professional Make-Up Artist. Bookings through email only.

31/07/2026

✨ LATEX PRACTICE EVENING ✨ FREE EVENT

Calling all past and current INKD Academy students! 🤍

Join us for an evening of hands-on latex practice, where you can refresh your skills, build confidence, and connect with fellow artists in a supportive environment.

Whether you’re looking to perfect your technique or simply get more practice in, this session is for you!

🗓 Wednesday 5th August
🕓 4:00–6:00 PM
📍 Dublin

✨ Hands-on practice
✨ Refresh your skills
✨ Build confidence

Spaces are limited, so don’t miss out!

📩 DM to secure your place.

Photos from INKD Academy by Hayley McGowan's post 27/07/2026

We often think the things that make us better at our jobs are the tools we use, the courses we take or the products we buy..

Those things matter, but they’re not my real non-negotiables.

Mine look more like walks without my phone, sunsets, movement, meaningful conversations, rest, and making time to reconnect with the softer side of myself.

As a permanent makeup artist, I’m in a role that requires precision, leadership, concentration and constant decision-making. Those qualities are essential but so is remembering I’m a person before I’m a business owner 🏋️‍♀️

Taking care of myself isn’t separate from taking care of my clients. It’s part of it.



Because the version of me that feels balanced is the version that creates the calm, thoughtful experience I want every client to have.

23/07/2026

There’s something really special about welcoming a returning student back into my INKD academy 🤍

Six years after first training with me, Lisa travelled from Tipperary to complete my INKD Signature Nano course and continue building her skills.

I love seeing artists stay curious and committed to growing in an ever-evolving industry 💪🏼

Thank you, Lisa, for trusting me again, it was such a pleasure having you back ✨

Thinking about refreshing your skills? Learning never stops. 📚

Have a question about the course? Pop it below or send me a DM 💌

11/07/2026

✨ Some brows are more than a transformation… they’re a confidence boost. 🤍

This beautiful result was created live at the recent PMU Community Event on a client with alopecia. Every stroke was placed with intention to create soft, natural-looking brows that truly suited her. ✍️

For me, nano isn’t about memorising a pattern, it’s about understanding skin, placement, and creating brows that heal beautifully. 🌿

These are the skills I love sharing with my students. If you’re ready to refine your technique and take your nano work to the next level, I’d love to teach you. 💛

📩 DM “NANO” for upcoming training dates.

Photos from INKD Academy by Hayley McGowan's post 09/07/2026

I took one of the biggest financial risks of my career. 🫢

When I stopped offering and teaching microblading, it wasn’t because it was the easiest decision.

It wasn’t.

It meant walking away from a treatment that had built a large part of my business and starting again with a technique I truly believed in.

People often assume business decisions are driven by profit.

For me, this one was driven by responsibility. 🫶🏻

As techniques evolved and I gained more experience, I couldn’t ignore what I was seeing. I wanted to create brows that prioritised precision, skin integrity and long-term healed results. 💪🏼

So I made a choice.

Not because it made me more money.
Because it aligned with my values. ✨

Today, I teach artists around the world to understand not just how to create Nano Brows, but why every decision matters, from skin analysis and pigment selection to needle choice and healing.

I don’t believe our industry stands still 🏃🏼‍♀️

I believe we should continue learning, continue questioning, and continue evolving for the benefit of our clients.

I’m incredibly grateful that taking that risk led me to build INKD Academy into what it is today.

✨ Sometimes the hardest decisions become the ones you’re proudest of.

I’d love to hear your thoughts. Have you ever made a decision that felt risky but aligned with your values?

27/06/2026

One thing I noticed from two major PMU events here in Ireland out of 70+ artists was that there were only two people in the room that put their hand up that they still do microblading. That means the industry has massively shifted in the last couple of years.

Nearly everyone in the room did powder brows and yet artists were scared of Nano. They felt they didn’t have enough experience or artistic skill to master it.

Being nervous of something means you care, it shows you want to achieve something.

Powder & Nano are part of the same skill, the same family. If you can master the skill of powder, using a machine and a needle, with correct guidance, support and practice you WILL MASTER NANO.

If you provide a PMU brow services, your clients deserve the choice of both ❤️🫶🏻

❤️

26/06/2026

To create the illusion of three-dimensional depth on a surface you must master shading, using light and shadow 🖌️

During my INKD Signature & Universal Trainings I will teach you how to create the most natural patterns, how to build and excel in your artistic ability 🫶🏻🥰

22/06/2026

💕 An amazing day at the Community PMU event! 💕

It was so nice to reconnect and to meet so many new artists 🥰 I loved presenting my INKD Signature Nano and demonstrating for you all ✨🫶🏻

Thank you for having me .mybrows ✨✨

19/06/2026

🧬 What really happens to PMU ink after it’s implanted into the skin?

One of the biggest misconceptions in our industry is that pigment sits permanently inside a single macrophage cell forever. The reality is far more fascinating. 🤩

Macrophages are part of your immune system’s cleanup crew. When pigment is implanted into the dermis, these cells immediately recognize it as a foreign substance and engulf the particles. However, unlike bacteria or debris, PMU pigment cannot be broken down.

Here’s where it gets interesting:

➡️ An individual macrophage only lives for a few months.
➡️ When that macrophage dies, it releases the pigment particles back into the surrounding tissue.
➡️ New macrophages quickly arrive and re-engulf those same particles.

This continuous “release and recapture” cycle is what keeps pigment visible in the skin for years.
PMU pigment isn’t frozen in place, it’s constantly being recycled through an ongoing biological process.

Over time, some particles gradually escape this cycle and are transported away through the lymphatic system. Combined with other factors such as UV exposure, skin metabolism, pigment chemistry, and implantation depth, this is why permanent makeup slowly fades and softens over the years.

Understanding the science behind pigment retention helps us make better decisions as artists and better educate our clients.

Science > myths. 🧠✨

If you like this kind of post please share and comment below for more educational videos. 🫶🏻

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