Shine By SD
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Where luxury meets innovation! Join our beauty community and let your glow shine! 💕💫
We create high-quality, vegan, cruelty-free, and paraben-free cosmetics, proudly made in Canada.🇨🇦
Our formulas are designed to shine while being kind to your skin.
08/31/2026
Veil of Whispers. Mysterious, ethereal, and shimmering — this dreamlike lineup includes Obsidian Kiss, Phantom Glow, Twilight Veil, Gossamer Night, and more, each one a duochrome shimmer finish.
Currently 25% during our moving sale!
What's the one eyeshadow finish you'll never be talked out of loving? Shimmer, matte, metallic, or something else entirely — tell us in the comments.
Supernova Sweetheart starts magenta-purple and just... explodes into warm gold-amber. Dramatic, dimensional, exactly what the name promises.
Link in bio.
5 Diamond Drip shades, swatched back to back 💎
Every one of these sits white in the pan and comes alive the second light hits — iridescent, icy, and sparkly in a way a still photo just can't do justice.
This is the collection doing its thing.
This is what the Prismatic Collection looks like when the light actually hits it ✨💎
Every shade in this lineup was made to catch fire in motion — this is not a still-photo kind of sparkle. Watch it work.
Okay but Emerald Pulse might be the one that made us gasp a little 💚
That holo sparkle is doing something genuinely impressive — deep, dimensional, not a hint of gray anywhere. This is what "Beyond the Light" was named for.
Part of July's Coveted box subscribe today for your coveted box.
📸 review by thatnursewiththeprettymakeup
Questions about an order, a shade, or a shipment go straight to our team, not a bot. However you reach us, a real person is the one responding.
Golden Hour Series 1 & 2, caught in the best light ☀️✨ Six shades, six different duochrome shifts, one thread running through all of them — that warm golden undertone.
Buttercup, Breathless, Envious, Stiletto, Ticklebear, Forever Loved. Soft, golden, and so pretty in motion.
📸 shot by mama_mia_makeupp
08/29/2026
This is not a normal post for us, but it's a significant one.
Some of you may know, some may not — we started Shine By SD Cosmetics in 2018 from a spare room in our house, then built a small studio on our property, then moved into a commercial space for three years, then a larger space for another year and a half.
Now we've made the decision to move back home and build a studio there. With our small team, we don't need that much space — and for about the last three years we've been unable to use our industrial pressing machine, which we've invested so much into and which helps so much with production. Moving home means we get to use it again and produce faster and more efficiently.
We're moving at the end of September, so it's moving sale time — everything on our website is marked down, no code needed. If you want your order shipped before the move, now's the time to place it, since we won't be restocking shades along the way.
We love and appreciate every one of you and will keep you posted as we go.
Check our Latest Updates tab on the website for ongoing news.
From day one, we launched over 500-600 single eyeshadows!
Now, we carry around 300 across various collections, with some being discontinued. It's been a wild ride!
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Contact the business
Telephone
Address
Bedford, NS
B2Y4P5