OWAY Cyprus Agricosmetics

WHEN NIGHT BECOMES PART OF THE RITUAL.

While you sleep, the scalp follows its own rhythms of renewal.

Nocturnal Hair Lotion was designed to work with them: an intensive leave-in treatment that supports nighttime skin renewal and acts around the follicular area to help counter progressive thinning and promote vitality, body and density.

Apply it in the evening.
Leave the rest to the night.

A different time for care. The same starting point: the root.

STRENGTH DOESN’T HAVE TO FEEL INTENSE.

For a sensitive scalp, effective care can begin with comfort.

Alcohol-free Revitalizing Hair Lotion supports scalp vitality while helping reinforce fragile hair, combining strengthening action with hydration and a more comfortable skin feel.

A treatment designed for those moments when the scalp asks for less aggression — but the hair still needs more strength.

Gentle on the scalp. Focused at the root.

A NEW SHAPE FOR THE MASK RITUAL.

Curly hair deep mask completes the picture: the entire Oway mask collection now comes in glass.

At Oway, packaging follows the gesture.

For masks, the wide opening of the glass jar makes the formula easier to take, portion and apply — from the first use to the last. A format designed around the texture of the product and the way it is experienced, turning every application into a more immediate, tactile ritual.

Glass adds its own material qualities: solid, inert, endlessly recyclable, and made to remain part of the cycle beyond the formula it holds.

Open. Feel. Apply. Repeat.

Coming soon!!

СИЛА — ЭТО ПРОЦЕСС.
Волосы не становятся сильнее за один день.
Fortifying Hair Lotion работает там, где начинается этот процесс, — у корней. Интенсивный несмываемый уход, разработанный для поддержки активной фазы цикла роста волос и помощи ослабленным, истончающимся волосам в восстановлении объёма, плотности и устойчивости.
При регулярном применении сила становится результатом ежедневного ухода — день за днём, начиная с корней.
Потому что густота начинается задолго до того, как становится заметной.

Η ΔΥΝΑΜΗ ΕΙΝΑΙ ΜΙΑ ΔΙΑΔΙΚΑΣΙΑ.
Τα μαλλιά δεν γίνονται πιο δυνατά μέσα σε μία μόνο στιγμή.
Το Fortifying Hair Lotion δρα εκεί όπου ξεκινά αυτή η διαδικασία: στη ρίζα. Μια εντατική θεραπεία χωρίς ξέβγαλμα, σχεδιασμένη να υποστηρίζει την ενεργή φάση του κύκλου ζωής της τρίχας και να βοηθά τα εύθραυστα, λεπτά μαλλιά να αποκτήσουν περισσότερο όγκο, πυκνότητα και ανθεκτικότητα.
Με συστηματική εφαρμογή, η δύναμη γίνεται κάτι που χτίζεις καθημερινά — μέρα με τη μέρα, ξεκινώντας από τη ρίζα.
Γιατί η πυκνότητα αρχίζει πολύ πριν γίνει ορατή.

#ΥγιήΜαλλιά
#ГустотаВоло #ЗдоровьеВолос

STRONGER HAIR IS BUILT FROM THE ROOT.

In biodynamic cultivation, the strength of what grows is built before it becomes visible: in the soil, through the roots.

The same is true for hair.

FORTIFYING SYSTEM draws on the botanical richness of agricosmetica® to treat the SCALP, support the ROOT and give body to the FIBER, accompanying the growth cycle and building hair strength from its very origin.

Bring this approach into the salon: build each client’s FORTIFYING SYSTEM, from scalp to fiber.

BEFORE STRENGTH, SPACE.

Strong hair begins with a scalp that can breathe.

Fortifying Hair Bath is the first gesture of the ritual: it gently cleanses the scalp, helps free it from build-up and supports microcirculation and oxygenation around the root.

Not simply a cleanse, but a way of preparing the ground for everything that follows.

Clear the surface. Support what grows beneath it.

THE ROOT OF STRENGTH.

Strength does not begin on the surface.
It is built at the root.

Fortifying is Oway’s targeted ritual for scalp and hair: a sequence of gestures designed to support vitality at the origin and help preserve strength, body and density over time.

Because caring for the hair means beginning before the result becomes visible.

Transformation is not limited to the technical service itself.

It begins before, by preparing the scalp and lengths. It continues during the service, through specific pathways for lightening, colour and shape. It is completed afterwards, when the hair fibre is brought back into balance and the technical result is stabilised.

ARTSET is the Oway Professional method that structures every gesture into three precise moments: prepare and protect, transform, rebalance and enhance.

For greater technical control.
For more uniform results.
For hair fibre supported through every stage of change.

Every creative expression needs the right foundation.

Introducing ARTSET: Oway’s new technical system, designed to support every stage of the professional service, from preparation to fibre rebalancing.

A versatile set of tools that defines the salon’s technical language, connects every gesture and stage of the service, and creates the ideal conditions for technique and creativity to work in dialogue.

One system supports different services, adapting to the needs of the hair fibre and the professional’s creative vision.

Coming soon

Guess who’s back.

Now officially part of the Styling family.

Its purpose remains uncompromisingly precise: to smooth medium-to-thick, unruly hair, streamline blow-drying and help protect the hair fibre from heat and environmental stressors.

Smoothing cream – a leave-in formula that coats the hair, supports its structure and leaves it flexible, defined and separated.

New pack. New chapter.
Still obsessed with smooth.

Coming soon 🇨🇾