Bunmi Alofoje
Share
Helping businesses become impossible to ignore. 🌍 Africa → Global
📅 Book a Free Discovery Session ↓
https://coachli.co/bunmi-alofoje/SV--kfXD
If I had to get my first client again, I wouldn’t wait for thousands of followers.
I’d get clear on who I can help, what problem I solve, and where those people are.
Then I’d start conversations.
Because your first client doesn’t need to come from a viral post.
You just need one person to trust that you can solve their problem.
Start there. 🤎
What would you do differently if you had to start again?
02/09/2026
YOUR MARKETING LOOKS BUSY. BUT IS IT WORKING?
Let me ask you something.
If I opened your Instagram or page today, would I see a business that is active… or a business that is actually growing?
Because these are not the same thing.
You can post every day, create beautiful graphics, make reels and stay visible — and still struggle to generate enquiries and sales.
Busy marketing is not the goal. Effective marketing is.
Before you plan your next batch of content, ask yourself:
What exactly is this marketing supposed to produce?
Because if you can’t answer that, you may not need more content.
You may need a better strategy.
So before you plan your next month of content, ask yourself one question: what exactly is this marketing supposed to produce?
If you can’t answer that clearly, you may not have a marketing problem. You may have a strategy problem.
What’s one marketing activity you’re doing consistently right now that you’re no longer sure is actually working?
✨
If every post on your page is “Buy now,” “Order now,” “DM to buy,” eventually people stop paying attention.
Your audience needs more than an advert.
Teach them something.
Help them solve a problem.
Answer the questions they are already asking.
A simple rule to start with:
80% value. 20% selling.
Give people a reason to follow you before you give them a reason to buy from you.
Because when they finally need what you sell, you want your name to be the one they remember.
Comment 80/20 if you want to know how to apply this to your business. 👇🏽
01/09/2026
Welcome to September. ❤️
A new month, yes. But I don’t want us to start September with pressure to do more, post more, sell more and somehow become a completely different person overnight.
Maybe this month is simply about doing things with more intention.
Maybe you need to finally fix that offer you’ve been struggling with.
Maybe you need to stop undercharging.
Maybe you need to follow up with those customers you’ve been forgetting.
Maybe you need to stop spending money on things that aren’t moving the business forward.
Or maybe you simply need to pause, look at your business honestly and ask:
“What is actually working, and what am I doing just because I’ve always done it?”
I took a little break from posting last week, and honestly, coming back reminded me that pausing doesn’t mean you’ve failed.
Sometimes you just need to step back, breathe, reassess and return with a clearer head.
So this September, I’m choosing:
Less pressure.
More intention.
Less noise.
More strategy.
Less doing for the sake of doing.
More doing what actually moves the needle.
If you’ve been building, rebuilding or simply trying to figure things out, I hope this month brings you clarity, courage and beautiful results. 🤍
Happy New Month, everyone. Welcome to September. 🥂✨
Now tell me: what is ONE thing you want to do differently in your business this month? 👇🏽
BunmiAlofoje BunmiGrowthInstitute
31/08/2026
Your marketer isn’t always the problem.
I remember speaking with a business owner who was frustrated with her marketing.
Her complaint was simple:
“Bunmi, this marketer is not bringing customers. I think I need to change her.”
So I asked her one question:
“Okay… what exactly are you selling?”
She started explaining.
And honestly, even after she explained it, I still wasn’t completely sure what the offer was.
That was the problem.
She had a marketer posting consistently.
She was running ads.
The page looked good.
But the offer itself was confusing.
People were seeing the business, but they weren’t understanding why they should buy.
And this is something I see quite often.
A business owner says:
“My Instagram isn’t working.”
Then they change the social media manager.
New marketer comes in.
New content.
New captions.
New designs.
Same problem.
Because you can’t keep changing the person responsible for marketing when the business strategy itself needs attention.
Sometimes, before you fire your marketer, you need to sit down and ask:
Is my offer clear?
Is my positioning strong?
Am I speaking to the right people?
Is the buying process easy?
And have I actually given people a good reason to choose me?
Because truthfully, a marketer can market the business you built.
They cannot build the entire business for you.
And that’s a conversation I wish more business owners would have before spending another naira on marketing.
Have you ever blamed your marketing, only to realise the real problem was somewhere else? ゚viralシ
STOP BOOSTING POSTS AND CALLING IT FACEBOOK ADS. 👀
I see business owners do this all the time:
You create a post.
You click Boost Post.
You put in some money.
Then you wait for sales.
But getting likes, reach and comments doesn’t automatically mean your business is getting customers.
If your goal is sales, leads or WhatsApp enquiries, you need to think beyond simply putting money behind a post.
You need the right campaign objective, audience, offer, creative and conversion path.
Your ad budget deserves a strategy.
Stop boosting blindly. Start advertising intentionally.
What has been your experience with boosting posts? 👇🏽
NigerianBusiness BunmiAlofoje
Stop asking, “Please send me a testimonial.” 😂
Start giving customers an experience they genuinely want to talk about.
Your best testimonial should be a reflection of your customer experience. 💯
What kind of experience are you giving your customers?
Before you spend another ₦5,000 on Facebook Ads, understand what you’re actually paying for.
Meta doesn’t simply take your money and randomly show your advert to people.
Your campaign setup influences who sees your advert, what Meta optimises for, and the kind of results you get.
If you’ve been running Facebook Ads and constantly wondering:
“Where is my money going?”
“Why am I getting views but no customers?”
“Why isn’t my advert converting?”
Then you need to understand what’s happening behind the scenes.
Inside my Meta Ads Masterclass, I’ll break down how Meta Ads work and show you how to set up and understand your campaigns step by step.
Whether you’re a business owner or content creator, this masterclass is designed to help you stop guessing and start making more informed advertising decisions.
Click the link and join the Meta Ads Masterclass today.
Before you fire your social media manager, look at the business behind the page.
Because sometimes, the problem isn’t your content.
It’s your offer.
It’s your positioning.
It’s your pricing.
It’s your customer journey.
It’s the fact that people see you, but still don’t understand why they should buy from you.
Your social media manager can help you communicate the value of your business.
But they cannot create a strong business model out of thin air.
More posts won’t fix an offer nobody wants.
More followers won’t fix poor conversion.
And more ads won’t fix a broken customer journey.
Your social media is only one part of the machine.
So before you ask, “Why isn’t my Instagram converting?”
Ask:
“Is my business actually set up to convert the attention I’m getting?”
That’s the question.
Comment “AUDIT” and I’ll tell you the first things I’d check.
You’re not always losing customers because they changed their minds. Sometimes, you simply forgot to follow up.
Someone shows interest.
You have the conversation.
They say, “I’ll get back to you.”
And you say, “Okay, no problem.”
Then life gets busy… and that potential customer disappears from your radar.
This is why you need a simple follow-up system.
You don’t need an expensive CRM to start. A simple Google Sheet with:
Name | What they wanted | Last contact | Next action date
can already help you stay organised and follow up intentionally.
Because interested customers should not be left to memory.
Want the tracker? Comment TRACKER and I’ll send it to you. 👇🏽
NigerianBusiness Entrepreneurship BunmiAlofoje
Click here to claim your Sponsored Listing.