Facetheory

Facetheory

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Innovative skincare formulas that are clean and vegan. At Facetheory, we believe in beauty with reason. We’re ridding ourselves of single-use plastic.

For us, products don’t have to be expensive, they just have to work. Skincare regimes don’t have to be complex they just have to make sense. We know skincare goes beyond skin deep so we are here to address your skin concerns, whatever they may be. For us it’s all about getting better skin by doing the least harm possible. We stand for beauty that doesn’t cost the earth, with affordable, clean vega

01/08/2026

The Summer routine that does everything without feeling like everything. ☀️

Three products, three different textures, one routine that keeps skin clean, hydrated and balanced, even when Summer throws everything at it.

The Glow-C Cleansing Balm, Ectoin BarrierBuild Milk and Supergel: here’s exactly what each one brings to the table 👆

Photos from Facetheory's post 30/07/2026

What nobody tells you about pigmentation and the sun ☀️

Swipe through for the science and the two things your routine needs to stay ahead of it.

Photos from Facetheory's post 28/07/2026

A little e-com shoot BTS for our revamped packaging 📸

So special to see our beautiful new jars, bottles and tubes have their moment in the spotlight!

We can’t wait to show you the final result 🫶

Photos from Facetheory's post 23/07/2026

Holiday skincare sorted: before, during and after. 👙🏖️

Your skin before, during and after a holiday needs completely different things... and most people only figure that out when they get home with skin that needs rescuing.

Swipe through and save this one before your next trip. 🧳

22/07/2026

The skincare divas’ holiday essentials ✈️🧳

We asked the team to pick their non-negotiables when travelling, and they chose some goodies!

What are your ride or die travel picks?

21/07/2026

A small change that makes a big difference 🫧

Our new toner bottles now come with a stopper - so you get exactly the amount you need, every single time.

No more over-pouring, no more waste, no more losing half the bottle in one use.

20/07/2026

SUMMER SKIN HACKS #1 with our NPD Director, Katie - dealing with oiliness and breakouts when the temperature rises 🌡️

Heat increases sebum production, which means more oiliness, more congestion and more breakouts... especially if you’re still using the same heavy moisturiser you used in winter.

The fix? A lightweight, water-based moisturiser like Supergel that hydrates without adding to the problem.

Your skin isn’t broken, it just needs a summer edit 🫶

Photos from Facetheory's post 19/07/2026

Hydration and moisturisation are not the same thing, and mixing them up is one of the most common summer skincare mistakes.

Here’s the difference, why it matters, and how to get both right without making your skin worse.💧

18/07/2026
Photos from Facetheory's post 17/07/2026

The packaging revamp, in full. ✨

New jars, new tubes, new cartons, and more - every change made with intention and shaped by what you wanted.

Swipe through for the breakdown of what’s different and why. 🫶

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London