Wilson & Ward Creative

2/3 The Creative Co.

This is where the identity starts to come to life.

For The Creative Co, we carried the identity through digital and physical touchpoints, from social media and web to printed collateral and campaign imagery, keeping everything recognisable, consistent and distinctly theirs.

The burnt orange, editorial layouts and expressive icon give the brand enough character to flex across different formats without losing cohesion.

Consistent, wherever the brand shows up.

1/3 Introducing The Creative Co.

Our Algarve-based sister company, bringing social media, content creation, branding and web together through one wider creative team.

This identity was designed to feel editorial, confident and premium, pairing a restrained palette of warm neutrals and burnt orange with minimal typography and a more expressive hand-drawn icon. The contrast gives the brand a polished feel without losing its personality.

Two sister brands. One creative partnership.

Branding, by us, of course.

2/3 .community icon design.

The icon needed to be instantly recognisable and rather than creating a separate symbol, we explored how the initials could work together to form a distinctive mark. The final icon combines the letters T, M and B into a single monogram, creating a simple yet ownable asset that can be used across the app, social media and wider brand experience.

Whilst the logo was designed to build recognition, the icon was designed to work harder in the places where space is limited.

1/3 Introducing .community logo.

There’s a lot more to designing a logo than simply choosing a font.

In The Mood Board’s case, we were designing the brand as an extension of existing brand identity, which we created two years ago. Whilst it needed to stand confidently on its own, it was equally important that both brands felt connected and part of the same world. To achieve this, we carried over the customised typography from Sophie Paterson’s identity to create consistency and familiarity.

The Mood Board is an app and community for interior designers and creatives. Because of this, we introduced a more playful and creative feel, layering letters to represent a mood board, whilst the close spacing and intertwining typography reference collaboration and community.

Seeing our work applied to podcast microphones for the expert series is a completely new one for us. A first, and a very exciting one at that.

A bespoke cushion shop designed and built for

When customers can choose from multiple fabrics, trims, sizes, creating a seamless shopping experience becomes far more complex than a standard e-commerce website.

It was important that customers could visualise the cushion they were building, but to create 900+ cushions with all the different customisable options was out of the question, so we created all the mock-ups digitally saving Becca countless hours of creation and photography.

We’re so excited to share the end result!

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Wilson & Ward Creative
Brand identity & Website design
Based in Manchester and the Algarve, working internationally

This time last year we were working BTS on ’s new brand and website. Here is the full project from the logo and stationery suite to the website design.

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Wilson & Ward Creative
Branding studio based in the UK and the Algarve, working internationally with lifestyle businesses

Jasmine’s life in pictures lately…

Jasmine is Creative Director here at W&W. We are a premium branding and web design studio based in the UK and the Algarve, working internationally.

Amy's life in pictures lately...

Amy is Director & Lead Project Manager here at W&W. Premium branding and web design studio based in the UK and the Algarve, working internationally.