Elete
elete™ - The Electrolyte Concentrate
MRI (UK) Ltd. • SAS DNA Distribution (EU)
02/11/2026
Spotted in Red! ❤️
We’re delighted to see the elete™ Pocket Bottle featured by in its guide to the different types of magnesium.
elete™ appears in the article’s “hydration helper: electrolytes” section, which explores magnesium’s role as an electrolyte alongside sodium and potassium.
Read the full article here:
https://www.redonline.co.uk/wellbeing/a74106968/magnesium-types/
Magnesium could help with everything from stress and sleep to sore muscles – but which type works best? It’s having a wellness moment, but the evidence is mixed. Here’s what to know about the different types of magnesium, from glycinate to citrate
12/10/2026
World Menopause Day is on Sunday 18th October 🌍
This World Menopause Day, we’re talking hydration, essential minerals and supporting your body through menopause.💧
Discover more in our latest blog.
23/09/2026
Training for HYROX? Don’t forget to train your gut too. 🏃♀️💪
Nausea, bloating, cramps and mid-race toilet dashes can quickly derail all that hard work.
Nutritionist Dr Naomi Newman-Beinart, PhD shares her practical advice on what to eat and drink before and during HYROX, how to stay hydrated, and why race day is definitely not the time to experiment with your nutrition. Naomi
💧 Practise your race-day fuelling
💧 Hydrate without overdoing it
💧 Be careful with gels and concentrated sports drinks
💧 Stick with what you know your gut can handle
Read the full blog for Dr Naomi’s HYROX fuelling and hydration tips. Link is in our bio
14/09/2026
September is all about getting back into your routine – and finding simple ways to support your hydration. 💧
Did you know elete™ can be added to any hot or cold drinks, and it’s virtually flavourless? Including smoothies, squash, coffee, protein shakes and more, there are plenty of ways to make elete™ part of your day.
We’ve shared our top 7 drink ideas in our latest blog post.
👉 Discover all 7 and give them a try by heading over to our website. Link is in our bio.
10/09/2026
We’re over the moon 🌜 to announce that elete™ has won a 2026 Nourish Award, achieving 3 Stars and an 'Exceptional'! the highest possible rating! ⭐⭐⭐
All entries undergo a research-based evaluation by qualified nutrition professionals and specialist experts, who assess formulation quality, ingredient sourcing, bioavailability and supporting scientific evidence. 🧪
Following this rigorous assessment, elete™ achieved an incredible score of 94% - Amazing! 🏆
The judges praised elete™ for its clean, minimal-ingredient formula 🌿 convenient liquid format💧pocket-sized portability 🎒 and Informed Sport batch-by-batch testing. ✅
Another HUGE win for our little bottle! 💧🏆
A massive thank you to everyone involved with the Nourish Awards; we’re off to celebrate! 🍾🥂
02/09/2026
A lovely mention for elete™ in Women’s Running magazine earlier this year! 🏃♀️💧
We were selected as one of their “3 of the Best Drinks” and named “Best for Hydration Heads” 🌟
The feature highlights what makes elete™ so useful: a pocket-sized electrolyte concentrate that can be added to virtually any drink, providing potassium, magnesium, chloride and sodium without changing its flavour. 💦
Thank you to Women’s Running for including us! 🙌
28/08/2026
BANK HOLIDAY SALE! 🎉☀️
Make the most of the long weekend with 25% off site-wide at elete™. Now’s the perfect time to top up your favourite elete™ electrolyte products.
💧 25% off site-wide
🏷️ Use code BANKHOL at checkout
⏰ Offer ends midnight, 31st August
Don’t miss out!
Offer valid on one-time purchases only. One use per customer.
24/08/2026
We are super proud to be supporting the Hillspeed Racing GB4 team with elete™ throughout the season. 🏎️💧
We’re delighted to provide Connor, Enzo & Dimitri with elete™ to help keep them hydrated through the demands of racing, from time behind the wheel to long days at the track 🥈👏
11/08/2026
Dip. Sip. Repeat ✌🏼🩵💦
06/08/2026
☀️ Summer is all about making memories.
Whether you’re heading to a festival, firing up the BBQ, camping for the weekend or simply enjoying time in the garden, don’t let dehydration get in the way.
Five simple ways to stay hydrated this summer:
✔️ Start the day well hydrated.
✔️ Take a reusable water bottle with you.
✔️ Drink water regularly throughout the day.
✔️ Alternate alcoholic drinks with water.
✔️ Add elete™ to help replace electrolytes lost through sweating.
💧 Read our latest blog via the link in our bio for more simple hydration tips to help you make the most of your summer.
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