WE ARE MILKY

If you’re a new brand owner saying to yourself “where do I begin with launching?” 🤯 then start HERE…

When I first started launching brands and products, I was overwhelmed.

Where do you start? What do you need to do? Have I missed anything?

But honestly, after launching 50+ brands and products (that have become sell out, award winning brands), it’s actually a lot simpler than you think 💭

Follow these steps in order, put the work in and I can guarantee you’ll be a sell out.

Yep, guarantee it. 💸

Want the extra guidance and 1:1 support from me to ensure your launch is a sell out, then DM me the word LAUNCH now 🚀

So you're a new brand owner, you're just about to launch your new product that you've been working overtime on, BUT theres a big problem...‼️

You dont actually know what to do 🙃

A launch MUST make money.
It MUST give your brand awareness.
Your launch MUST be omni-channel.

But it equally...
SHOULD NOT focus solely on social media.
It SHOULD NOT be just a week long.
And it really SHOULD NOT not have an email list.

There's a lot that goes into creating a sell-out launch, but three key things that every product launch that sell-out has, and it's this...

👀A TEASE, for up to 6 weeks before launch.
🚀A STRONG LAUNCH, that's at least 4 weeks long.
💸A UPSELL funnel, to continuously sell your products to your new customers so you can continuously make money.

We created our signature formula, The Sell Out after launched 50+ brands and products using omni-channel digital marketing and that's why we created the Dial Me Up launch strategy call so we can help small brand owners get CLEAR on exactly what they need to do and when for their launch to make it a sell-out and to put there brand on the map.📍

Join the 50+ brands and products that have sold out from working with us, DM us DIAL to get the link to have a call with out expert team 📞

This is how you need to spend your time in prep for your launch...

⏰50% of your time researching the market & customer, before you even develop your product.

🫧20% on the product development using all the insights you've found from your research.

✏️30% on your marketing & sales channels for your launch (website, social, PR etc).

For every launch we do at and every launch of our clients, we use our signature TRACKER that we created to map out our whole launch from the development stage to the launch planning, website configuration to the actual launch and post-launch.

This tracker has changed the game in how we execute our launches, and saves us HOURS of stress, time and money creating a plan for every launch... All we have to do is update our launch date.

The rest is done for you✨

Just imagine having a tracker that
✅Has every action of your launch planned in
📅Is date marked to tell you what to do & when, so you're never left guessing
📸Is done for you. All you need to do is add your launch date, your product name & a cute pic
⏰Saves you HOURS of time & resource, so you can focus on actioning all the elements that will bring it to life
🚀You can rinse & repeat for every launch you do. You'll never have to spend hours to plan a launch again

Sounds perfect doesn't it?

DM the word TRACKER to be the first to access our Launch Tracker, coming soon 💌

Organisation is EVERYTHING when it comes to launching a new product ✏️

There is SO much to manage, from the website, marketing, social, PR, events, influencers etc etc... the list goes on

That is why I always use our LAUNCH TRACKER 🚀

I created the launch tracker as a bible that I could for every single launch I managed for my clients. All I have to do it add my launch date and the start date. 📅

After working on many high-profile launches for big brands, it was clear that launching was time consuming.... especially when it came to planning.

The hours & hours of time spent planning & refining a launch, that could've been spent actually working on the launch was shocking.😱

Launching isn't rocket science, but it needs a plan that you can refer back to time & time again. And that's what the LAUNCH TRACKER does.

😍Never feel overwhelmed again on what you need to do to launch.
😍Never waste hours planning your launch again.
😍Never miss a marketing channel for your launch again.

This launch tracker is what we use to launch our global brands products... it's generated over $1M in sales so far, and that number is still growing!

And you can get the exact LAUNCH TRACKER for just £27💸

Want your copy? Comment TRACKER now 💌

Launching is NOT for the faint hearted! 🙃

Only 10% of new launches will succeed; they'll sell out, put your brand on the map and inject some serious cash into your bank. 💸

So how do you become one of the 10%?

🧐TAKING YOUR LAUNCH SERIOUSLY
Launching is a HUGE business deal... you're bringing a new revenue stream into the business - it could be the make or break point for your brand. So before you start anywhere you need to get into the realisation that this launch is a serious thing, not something for fun.

✏️STRATEGISING
If we've said it once, we've said it a million times! A sell-out launch requires a sell-out strategy, not a reinvention of the wheel.
Ensure your marketing efforts will attract your ideal customers using multiple marketing channels such as email, social and print.
The worse thing you can do is focus on one area!

🛍️KNOW YOUR CUSTOMER
Who exactly is this product for? What are they missing? What problem do you solve? Where will they find you? A big piece that brands miss before launching is researching into the market and your customer.

🔎TRACK EVERYTHING
Organisation is crucial to success (and minimal stress!), especially as a solo brand owner.
Not only will tracking your launch reduce the overwhelm, but it will ensure you are ticking all the boxes across all areas of your launch from website, product testing, marketing, launch event, PR etc...

And that's why we created the LAUNCH TRACKER. Designed for all product based & FMCG businesses to launch their products with easy in a done-for-you tracker that tells you what to do and when... All you need to do is add your launch date and start date.📅

Just imagine having a tracker that
✅Has every action of your launch planned in
📅Is date marked to tell you what to do & when, so you're never left guessing
📸Is done for you. All you need to do is add your launch date, your product name & a cute pic
⏰Saves you HOURS of time & resource, so you can focus on actioning all the elements that will bring it to life
🚀You can rinse & repeat for every launch you do. You'll never have to spend hours to plan a launch again

DM the word TRACKER to be the first to access our Launch Tracker, coming soon 💌

Stressful launches NO MORE!!! 😍

As a brand owner myself, who manages the launches for many clients I have been stressed to the point of tears (no, really, actual tears!)

Launching is HARD. If it was easy, everyone would do it, and do it well.

But the truth is only 10% of launches are successful, make money and sell-out.

And what helps them do this, is by staying ORGANISED with a strategy action plan that covers all areas such as Marketing, Social, PR, Website etc etc... ( as well as having a product that is incredible😍)

For every launch we do at and every launch of our clients, we use our signature TRACKER that we created to map out our whole launch from the development stage to the launch planning, website configuration to the actual launch and post-launch.

This tracker has changed the game in how we execute our launches, and saves us HOURS of stress, time and money creating a plan for every launch... All we have to do is update our launch date.

The rest is done for you✨

Just imagine having a tracker that
✅Has every action of your launch planned in
📅Is date marked to tell you what to do & when, so you're never left guessing
📸Is done for you. All you need to do is add your launch date, your product name & a cute pic
⏰Saves you HOURS of time & resource, so you can focus on actioning all the elements that will bring it to life
🚀You can rinse & repeat for every launch you do. You'll never have to spend hours to plan a launch again

Sounds perfect doesn't it?

DM the word TRACKER to be the first to access our Launch Tracker, coming soon 💌

As well as having a social life, keeping healthy and life admin... 🙃

Launching a new brand or new product is not for the faint-hearted!

But it has the biggest rewards when done right (and done with minimal stress)

Before any launch, you NEED a TRACKER...😍

A document that will list everything you need TO DO before your launch and WHEN you need to do it.

Think of it like an organised brain dump - it's your whole launched planned out for you. All you need to do is tick it off week-by-week.

When creating your tracker think about your:
🫧Product Development
💻Website
📸Marketing & Social
📚PR
🎉Launch Event
💋Influencer & Collabs

And give yourself PLENTY of time to get things done, it's amazing just how much time your launch will consume on getting things perfect

Do you find trackers a game-changer to keeping organised, too?💌

CLAIM IT ✨

Here to not just launch a 10/10 product, but to start an era, a movement, a new way of thinking 🖤

Spoiler alert ‼️ there IS a formula to launching

It’s called the BEAUTY. LAUNCHED. method and it’s created waitlist rolling, sell-out and brand propelling launches for over 50+ brands and products - using only digital marketing.

It works.
And you can have it too.

DM to enquire about the BEAUTY. LAUNCHED. package 📦

10 things you need to know before you launch your next skincare product 🫧

If launching was easy, everyone would be millionaires.

Launches require investment. They require time. And they require knowledge to actually see a ROI.

Work with us 1:1 to make your launch a successful one. No more guessing, no more stressing… just pure results ✨

Your launch needs to have a START, a MIDDLE and an END, and this is what it looks like…

👀 THE TEASE
Start talking about your launch on socials at least 3-4 weeks before. Show BTS, snippets of the product, reactions and textures to build HYPE.

🚀 THE LAUNCH
Your middle section. This is where you go all in on showing your customer the solution (your product) to their problem (skin concern etc). Content such as swatching if it’s a colour cosmetics, GRWM reels, results, storytelling content and info about the product will push this even further.

💸 THE UPSELL
So you’re past your launch phase. Now it’s time to ramp up even more by upselling your other products.
Utilising the emails you’ve collected from the first 2 phases you can retarget your customers with a dedicated email flow that carefully upsells your products, without being pushy!

For social media content, think about showing your products as a whole in a routine or a this or that (if it’s a new fragrance for a similar product)!

Launching has never been easier 😍