Team 7 Digital Marketing

Facebook Ads Performance
Period: June 8–14, 2026

Total Spend $1,178.12
Total Revenue $5,908.50
Total Purchases 89
Average CPA $13.24
Average ROAS 5.02x
Total Impressions 86,558
Average CTR 1.29%
Average CPC $1.06

Summary
Compared to the previous week:

ROAS increased from 4.44 → 5.02
Purchases increased from 46 → 89
Revenue increased from $3,533 → $5,909
CPA improved from $17.28 → $13.24

Strong Profitability

The account generated:

₱32,039.06 in ad spend
₱241,299 in sales
7.53x average ROAS

This means every ₱1 invested returned approximately ₱7.53 in revenue, which is still highly profitable and well above the typical e-commerce benchmark of 2–4x ROAS.

The account remains highly profitable and continues to generate strong purchase volume. However, compared to the previous month, key efficiency metrics (ROAS, CPC, CPM, and Cost per Message) have declined, indicating early signs of audience saturation and creative fatigue.

The immediate priority should be to scale the highest-performing campaign (ROAS 9.89), refresh ad creatives, and optimize lower-performing campaigns. With creative testing and proper budget allocation, the account has strong potential to recover toward a 9–10x ROAS range while continuing to increase sales volume.

Facebook Ads Performance of our international client

Period: June 1–7, 2026

📊 Overall Performance
Metric Result
Total Spend $794.91
Total Revenue $3,533.20
Total Purchases 46
Average CPA $17.28
Average ROAS 4.44x
Average CTR 1.25%
Average CPC $0.99
Key Takeaway

✅ The account remains profitable with a 4.44 ROAS, slightly outperforming last month's average ROAS (4.38).

✅ Generated $3,533.20 in sales from only $794.91 spend during the first week of June.

Another Profitable Month Delivered for One of Our Local Clients. We are proud to support their continued growth through strategic marketing, data-driven decisions, and consistent campaign optimization. Here's to achieving even greater results in the months ahead.

What the Numbers Mean?
Revenue vs Ad Spend
Ad Spend: ₱129,929.65
Sales Generated: ₱1,295,733

Estimated Gross Return:

₱1,295,733 − ₱129,929.65 = ₱1,165,803.35

(Excluding product costs, operational expenses, and fulfillment costs.)

This shows that the advertising strategy is producing significant revenue relative to investment.

Executive Summary
Overall Rating: ⭐⭐⭐⭐⭐ (Excellent Performance)

Highlights:
₱129,929.65 total ad spend
₱1,295,733 total revenue generated
185 purchases
9.97 average ROAS
Efficient CPC (₱6.95)
Strong conversion performance across all campaigns
Conclusion

The Facebook Ads account is performing exceptionally well and is currently in a scalable phase. The campaigns are generating strong revenue, maintaining healthy ROAS, and producing conversions at efficient costs. The next strategic move is controlled scaling, creative expansion, and retargeting optimization to push revenue beyond the ₱1.3M mark while maintaining profitability. 🚀

Another month of success delivered for one of my international clients. I remain committed to driving growth, generating results, and creating long-term value.

May 2026 Facebook Ads Performance
📊 Overall Results
Total Ad Spend: $4,224.73
Total Revenue: $18,519.36
Total Purchases: 261
Average CPA: $16.19
Average ROAS: 4.38x

Performance Analysis (May 24 – May 31, 2026)

This is a significant improvement compared to your previous 7-day report.

Overall Account Performance
Spend $846.47
Purchases 51
CPA $16.60 ✅
ROAS 4.60 ✅
Revenue $3,894.09 ✅
CPC $0.86
CPM $10.90 ✅

Key Takeaway

We spent 22% less, generated more purchases, and increased ROAS from 2.90 to 4.60.

This indicates:

Better traffic quality
Better campaign optimization
Improved purchase intent
The new EVC campaign is performing much better than the previous version

What's Working?

✅ ROAS recovered strongly (2.90 → 4.60)
✅ Revenue increased despite lower spend
✅ CPA improved significantly
✅ VES campaign remains a consistent winner
✅ New EVC campaign is healthier than the old version
✅ CPM remains low and efficient

april 2026 was the worst month for this client, if you see the photos here, april 2026 has around a 100k budget and only gets 3. somthing roas. Medyo konti lng ang profit dito.

if you see the May 1 to 18, 2026 sales just around 75k plus adpsent and it gets 10x roas.

this means even if you have the same system you will experience the lowest sales due to few different factors like inflation, oil crissis etc.

our international client has a consistent roas last month (april 2026) and the last 15 days of May 2026.

April 2026 Performance Analysis

This store showed strong growth in April 2026 compared to the previous period (Mar 2 – Mar 31, 2026).

Key Results
Total Sales: ₱719.6K (+115%)
Total Orders: 443 (+180%)
Average Order Value (AOV): ₱1,624 (-23%)

This means the campaigns successfully generated more customers and more purchases, but customers spent less per order on average.

What the Data Means
✅ Strong Positive Indicators
Sales doubled
A 115% increase means that ads, offers, or campaigns significantly improved revenue generation.
Orders increased massively
180% growth in orders shows that marketing is attracting more buyers and conversions.
Consistent traffic and buying activity
The graph shows several strong spikes around:
April 11–18
April 29–30
This usually indicates winning creatives, promos, or effective retargeting campaigns.

Business metrics like sales, orders, ROAS, and CPA are considered the most important indicators of campaign success in Meta advertising.