Ecomm Jack
Ecomm Prof at Ateneo Graduate School of Business
16/05/2025
Turn Social Media Inquiries Into Sales!
Many eCommerce brands receive tons of social media inquiries but lack a process to convert them into paying customers—especially for high-ticket items. This mistake is costly. Every unanswered lead is potential revenue lost to competitors who are quicker to respond and better equipped to handle inquiries.
Ecomm News: KK Group to open 200 stores in the Philippines by 2028
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15/05/2025
Don't Overlook Micro-Influencer Marketing!
When budgets are tight, running expensive paid ads may not be the best option to grow your brand. Instead, micro-influencer marketing can be an effective, affordable strategy to drive awareness and generate sales. By sending products to micro-influencers—those with small but highly engaged audiences—you can create organic buzz around your brand.
Ecomm News📣: Private labels drive 8% of global FMCG sales growth
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14/05/2025
New Market Hacks: Pop-Up Stores!
Expanding into new markets can be risky, but strategic pop-up stores offer a smart way to test the waters with minimal investment. Rather than committing to a permanent location, pop-ups give you the flexibility to trial different regions, engage with local customers, and assess demand in real time.
Ecomm News📣: TikTok launches new campaign to target high-intent users in APAC
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13/05/2025
To Scalable Growth? Consider Use AI-Driven Product Photography
Brands are now simplifying this whole process by standardizing their shoots: they use the same model and setup, and they just swap the outfits. Then, they use AI-driven tools to handle the post-production work, so everything looks polished and consistent across thousands of product photos—without blowing up your time and costs.
Ecomm News📣: Shopify stock slips on light guidance
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12/05/2025
When is the last time you do A/B Split Test on Popup Images?
A common mistake e-commerce businesses make is underestimating the role that image pop-ups play in influencing customer decisions. They fail to optimize the user interface of these pop-ups, leading to clunky navigation and missed conversion opportunities. Poorly designed pop-ups can create unnecessary friction in the shopping process, driving users away rather than encouraging them to make a purchase.
Ecomm News📣: Amazon adds pet prescriptions
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