Afrilosophy

The impossible will take a little while…

Being an entrepreneur in Sierra Leone is waking up every day between “𝐈 𝐪𝐮𝐢𝐭” 𝐚𝐧𝐝 “𝐨𝐧𝐞 𝐦𝐨𝐫𝐞 𝐭𝐫𝐲.”

I know that feeling all too well: moving between giving up and getting back up; telling yourself you can’t do this for another day, then finding just enough energy for one more.

Your heart swings like a pendulum.

𝐇𝐨𝐩𝐞. 𝐇𝐨𝐩𝐞𝐥𝐞𝐬𝐬𝐧𝐞𝐬𝐬. 𝐇𝐨𝐩𝐞.

Because this isn’t about profit. It’s about proof.
Proof that something can work here. Be built here. Succeed here.

One day you’re done. Next day you’re digging deep again.

This life we chose is bigger than revenue. Bigger than income.
So failing doesn’t feel personal.
It feels like failing a country.

Quitting the business feels like quitting on Sierra Leone.
Because when we set out to do the impossible, it was mostly to prove that Sierra Leone can.

That’s the weight Salone founders carry.
That’s what it costs to build here.
And that’s why we don’t quit.

𝑆𝑜 𝑖𝑓 𝑦𝑜𝑢’𝑟𝑒 𝑖𝑛𝑣𝑒𝑠𝑡𝑖𝑛𝑔 𝑖𝑛 𝑢𝑠, 𝑦𝑜𝑢’𝑟𝑒 𝑛𝑜𝑡 𝑗𝑢𝑠𝑡 𝑓𝑢𝑛𝑑𝑖𝑛𝑔 𝑎 𝑐𝑜𝑚𝑝𝑎𝑛𝑦. 𝑌𝑜𝑢’𝑟𝑒 𝑎𝑛𝑠𝑤𝑒𝑟𝑖𝑛𝑔 𝑎 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛 8 𝑚𝑖𝑙𝑙𝑖𝑜𝑛 𝑝𝑒𝑜𝑝𝑙𝑒 𝑎𝑟𝑒 𝑎𝑠𝑘𝑖𝑛𝑔:
𝐶𝑎𝑛 𝑖𝑡 𝑏𝑒 𝑑𝑜𝑛𝑒 ℎ𝑒𝑟𝑒?

𝑂𝑢𝑟 𝑎𝑛𝑠𝑤𝑒𝑟, 𝑒𝑣𝑒𝑟𝑦 𝑚𝑜𝑟𝑛𝑖𝑛𝑔, 𝑖𝑠 “𝑜𝑛𝑒 𝑚𝑜𝑟𝑒 𝑡𝑟𝑦.”

Afrilosophy Isata Kabia AWEC

𝙃𝙞𝙧𝙞𝙣𝙜 𝙛𝙤𝙧 𝘾𝙝𝙖𝙧𝙖𝙘𝙩𝙚𝙧, 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙛𝙤𝙧 𝙎𝙠𝙞𝙡𝙡𝙨: 𝙍𝙚𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙏𝙧𝙪𝙨𝙩 𝙞𝙣 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙞𝙣𝙜 𝙏𝙞𝙢𝙚𝙨

𝘐𝘯 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘴 𝘴𝘤𝘢𝘳𝘳𝘦𝘥 𝘣𝘺 𝘧𝘳𝘢𝘶𝘥 𝘢𝘯𝘥 𝘮𝘪𝘴𝘵𝘳𝘶𝘴𝘵, 𝘵𝘩𝘦 𝘵𝘦𝘮𝘱𝘵𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘵𝘰 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘦 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘣𝘰𝘷𝘦 𝘢𝘭𝘭 𝘦𝘭𝘴𝘦. 𝘉𝘶𝘵 𝘸𝘩𝘢𝘵 𝘪𝘧 𝘵𝘩𝘦 𝘳𝘰𝘰𝘵 𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘪𝘴𝘯'𝘵 𝘢 𝘭𝘢𝘤𝘬 𝘰𝘧 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦, 𝘣𝘶𝘵 𝘢 𝘭𝘢𝘤𝘬 𝘰𝘧 𝘪𝘯𝘵𝘦𝘨𝘳𝘪𝘵𝘺?

𝘞𝘩𝘦𝘯 𝘩𝘪𝘳𝘪𝘯𝘨, 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳 𝘵𝘳𝘢𝘪𝘵𝘴 𝘭𝘪𝘬𝘦 𝘩𝘰𝘯𝘦𝘴𝘵𝘺, 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘦𝘮𝘱𝘢𝘵𝘩𝘺. 𝘛𝘩𝘦𝘴𝘦 𝘲𝘶𝘢𝘭𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘩𝘢𝘳𝘥𝘦𝘳 𝘵𝘰 𝘵𝘦𝘢𝘤𝘩 𝘵𝘩𝘢𝘯 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘴𝘬𝘪𝘭𝘭𝘴. 𝘓𝘰𝘰𝘬 𝘧𝘰𝘳 𝘳𝘦𝘥 𝘧𝘭𝘢𝘨𝘴 𝘪𝘯 𝘱𝘢𝘴𝘵 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳, 𝘢𝘴𝘴𝘦𝘴𝘴 𝘷𝘢𝘭𝘶𝘦𝘴 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘶𝘴𝘦 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳𝘢𝘭 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘨𝘢𝘶𝘨𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯-𝘮𝘢𝘬𝘪𝘯𝘨 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴.

𝘚𝘬𝘪𝘭𝘭𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘵𝘳𝘢𝘪𝘯𝘦𝘥, 𝘣𝘶𝘵 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳 𝘪𝘴 𝘵𝘰𝘶𝘨𝘩𝘦𝘳 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦. 𝘉𝘺 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘪𝘯𝘨 𝘪𝘯𝘵𝘦𝘨𝘳𝘪𝘵𝘺, 𝘺𝘰𝘶'𝘭𝘭 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘦𝘵𝘩𝘪𝘤𝘢𝘭 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴, 𝘦𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘯𝘰 𝘰𝘯𝘦'𝘴 𝘸𝘢𝘵𝘤𝘩𝘪𝘯𝘨. 𝘛𝘩𝘪𝘴 𝘪𝘴𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 𝘢𝘷𝘰𝘪𝘥𝘪𝘯𝘨 𝘧𝘳𝘢𝘶𝘥; 𝘪𝘵'𝘴 𝘢𝘣𝘰𝘶𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘰𝘧 𝘵𝘳𝘶𝘴𝘵 𝘢𝘯𝘥 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦.

𝘐𝘯 𝘺𝘰𝘶𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘵𝘰 𝘳𝘦𝘣𝘶𝘪𝘭𝘥, 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳: 𝘞𝘩𝘢𝘵'𝘴 𝘵𝘩𝘦 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘪𝘯𝘨 𝘴𝘬𝘪𝘭𝘭𝘴 𝘰𝘷𝘦𝘳 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳? 𝘊𝘢𝘯 𝘺𝘰𝘶 𝘢𝘧𝘧𝘰𝘳𝘥 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘥𝘦𝘳𝘢𝘪𝘭𝘮𝘦𝘯𝘵? 𝘐𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘵𝘩 𝘴𝘵𝘳𝘰𝘯𝘨 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳, 𝘢𝘯𝘥 𝘸𝘢𝘵𝘤𝘩 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮.

Big dreams require big plans. But you take it one step at a time.
Our intention to open a women-owned bank started with financial management training, savings circles and peer-to-peer loan schemes which have helped 500+ women entrepreneurs.
Increasing financial inclusion is a game changer for women’s economic empowerment.

What's your next step?

Keep going. The best way to meet opportunities is by being prepared for them. Be the energy you want to attract. #madeinsierraleone #purpose #purposeoverprofit #empoweringwomen #madelocal

Happy New Year 🥳 Keep showing up!

Games night looked like this.
If you don’t want to stress your makeup artist, start using this glow-up glycerine facial soap days before your big night out or special event. Yes, this is a plug for our wonderful product. Afrilosophy

The Year of Resilience.

𝘞𝘦’𝘳𝘦 𝘵𝘩𝘦 𝘱𝘦𝘳𝘱𝘦𝘵𝘶𝘢𝘭 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘵𝘴, 𝘵𝘩𝘦 𝘴𝘰 𝘤𝘢𝘭𝘭𝘦𝘥 𝘪𝘥𝘦𝘢𝘭𝘪𝘴𝘵𝘴. 𝘐’𝘷𝘦 𝘵𝘢𝘭𝘬𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳 𝘢𝘴 𝘪𝘧 𝘪𝘵’𝘴 𝘢 𝘸𝘢𝘭𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘢𝘳𝘬, 𝘢 𝘱𝘪𝘤𝘯𝘪𝘤; 𝘯𝘰𝘵 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵’𝘴 𝘦𝘢𝘴𝘺 𝘣𝘶𝘵 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘣𝘳𝘦𝘢𝘵𝘩𝘦 𝘮𝘺 𝘷𝘪𝘴𝘪𝘰𝘯, 𝘧𝘰𝘤𝘶𝘴𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘢𝘵 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘩𝘢𝘳𝘥 𝘵𝘪𝘮𝘦𝘴.
𝘠𝘦𝘵 𝘐’𝘮 𝘵𝘩𝘦 𝘊𝘌𝘖 𝘸𝘩𝘰’𝘴 𝘧𝘰𝘶𝘯𝘥 𝘤𝘰𝘯𝘵𝘢𝘪𝘯𝘦𝘳𝘴 𝘩𝘪𝘥𝘥𝘦𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘦𝘪𝘭𝘪𝘯𝘨 (𝘧𝘰𝘳 𝘨𝘰𝘥 𝘬𝘯𝘰𝘸𝘴 𝘸𝘩𝘢𝘵 𝘢𝘯𝘥 𝘣𝘺 𝘨𝘰𝘥 𝘬𝘯𝘰𝘸𝘴 𝘸𝘩𝘰𝘮); 𝘐’𝘷𝘦 𝘭𝘰𝘴𝘵 𝘳𝘢𝘸 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭𝘴, 𝘐’𝘷𝘦 𝘵𝘸𝘪𝘤𝘦 𝘱𝘢𝘪𝘥 𝘧𝘰𝘳 𝘢 𝘴𝘰𝘭𝘢𝘳 𝘴𝘺𝘴𝘵𝘦𝘮, 𝘯𝘦𝘪𝘵𝘩𝘦𝘳 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩 𝘩𝘢𝘷𝘦 𝘱𝘳𝘰𝘷𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘸𝘰𝘳𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘬𝘷𝘢 𝘪𝘯 𝘴𝘢𝘭𝘵; 𝘢𝘯𝘥 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘦𝘥 ‘𝘵𝘦𝘢𝘮 𝘮𝘦𝘮𝘣𝘦𝘳𝘴’ 𝘸𝘦𝘳𝘦 𝘫𝘶𝘴𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴.

𝘛𝘩𝘦𝘴𝘦 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘳𝘦𝘢𝘭𝘪𝘵𝘪𝘦𝘴 𝘪𝘯 𝘢 𝘸𝘰𝘳𝘭𝘥 𝘰𝘧 𝘴𝘩𝘰𝘳𝘵 𝘴𝘪𝘨𝘩𝘵𝘦𝘥𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘨𝘳𝘢𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯. 𝘐𝘵’𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘵𝘩𝘪𝘴 𝘢𝘵𝘵𝘪𝘵𝘶𝘥𝘦 𝘸𝘦 𝘢𝘪𝘮 𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘦𝘥, 𝘢𝘯𝘥 𝘪𝘵’𝘴 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘴𝘵𝘳𝘪𝘷𝘦 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦.
𝘍𝘰𝘤𝘶𝘴𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘦 𝘷𝘪𝘴𝘪𝘰𝘯 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘣𝘭𝘪𝘯𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘪𝘵𝘧𝘢𝘭𝘭𝘴, 𝘪𝘵 𝘴𝘪𝘮𝘱𝘭𝘺 𝘮𝘦𝘢𝘯𝘴 𝘺𝘰𝘶 𝘭𝘦𝘢𝘳𝘯 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦𝘮, 𝘱𝘪𝘷𝘰𝘵 𝘢𝘯𝘥 𝘵𝘳𝘺 𝘢𝘨𝘢𝘪𝘯 𝘶𝘯𝘵𝘪𝘭 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘪𝘵 𝘳𝘪𝘨𝘩𝘵.
𝘞𝘪𝘵𝘩 𝘢 𝘥𝘦𝘴𝘵𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘴𝘪𝘨𝘩𝘵 𝘥𝘦𝘵𝘰𝘶𝘳𝘴 𝘢𝘳𝘦 𝘫𝘶𝘴𝘵 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. 𝘒𝘯𝘰𝘸 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘧𝘢𝘳 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘨𝘰. 𝘉𝘦 𝘷𝘪𝘴𝘪𝘰𝘯 𝘥𝘳𝘪𝘷𝘦𝘯 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦. 𝘛𝘩𝘦𝘯 𝘴𝘵𝘳𝘢𝘱 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘣𝘰𝘰𝘵𝘴 𝘢𝘯𝘥 𝘦𝘯𝘫𝘰𝘺 𝘵𝘩𝘦 𝘳𝘪𝘥𝘦!

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