Asset

The long-term effects of a good pair of jeans: Great ass. Less great for your ass.

Hours of sitting in tight denim can mean heat, sweat, friction and moisture getting trapped against some very sensitive skin. Over time, that can contribute to irritation, itching and a compromised skin barrier.

That’s where Hole Serum comes in. Designed for intimate skin, it hydrates, soothes, and helps protect your barrier from daily friction. Keep the jeans, lose the discomfort.

Your shower routine has one more place to go.

We’re here to change your perspective.

pH is one powerful acronym—especially when it comes to between the cheeks comfort. Swipe through for a lesson in perianal pH, and why Hole Cleaner’s levels just hit different.

🎶 (Hole) Controlla, Controlla
You like it, when I get...Botanical
Tell you to, get...OTC, yeah...🎶

🕳️???

Soothe It
Groove it
Lunge it
Sponge it
Squat it
Dip it
Boop
Upgrade it

Over 100k bottles sold.
Over 100k holes soothed.
Over 100k minds changed about whether this part of the body deserves the same targeted care the rest of our bodies get.

Soft yet strong. Sensitive but resilient. Your perianal skin contains multitudes—it just needs the right care for back there.

Our proudest Pride yet ✨🌈
From a very fun bingo takeover at The Standard, East Village , to a full crew wandering through our hometown Pride parade in Portland, partnering with Cheeky Charity in SF, and retail pop-ups from Dallas to Los Angeles, we loved connecting with so many of your assets IRL. The party's not over though—and neither is our mission to normalize taking care back there. See you outside!!!