J.W. Permanent Makeup & Academy

J.W. Permanent Makeup & Academy

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from J.W. Permanent Makeup & Academy, Beauty, cosmetic & personal care, Bentonville, AR.

Photos from J.W. Permanent Makeup & Academy's post 07/30/2026

Dream brows don’t have to wait.

We’re excited to now offer Shop Pay Installments on select Permanent Makeup services!

Choose the Shop Pay booking option on our website and see if you qualify to split your purchase into manageable payments.

✨ Initial Brow Service – $599
Includes your initial appointment plus your 6-week perfecting appointment.

✨ Lip Blushing – $500
Includes your initial appointment plus your 6-week perfecting appointment.

✨ Top & Bottom Eyeliner – $500
Includes your initial appointment plus your 6-week perfecting appointment.

✨ Annual Touchup – $300

No hidden fees. One price. Everything included.

Visit JessicaWilliamsPMU.com to book your appointment and select the Shop Pay Installments option at checkout.

Payment options are subject to Shop Pay approval and eligibility.

07/26/2026

I love these side by side close ups because they really show the detail. ✨

Fresh nano brows always look a little more dramatic at first, but don’t let that fool you. As they heal, the color softens and the crisp nano strokes blend beautifully into the natural brow. The goal is for people to notice how amazing your brows look, not that you’ve had permanent makeup done.

This is what natural, realistic nano brows are all about. 🤍

✨ Open Enrollment is happening NOW! ✨

📍 Arkansas – 400 Hour State Approved Program
📍 Missouri – 300 Hour State Approved Program
📍 Kansas – 600 Hour State Approved Program

07/24/2026

This is a great example of the difference between a pre-draw and the first pass of a Nano Brow procedure.

On one side, you’re seeing the brow carefully mapped and pre-drawn. On the other side, I’ve completed just the first pass following that design.

One thing that surprises so many clients is how comfortable Nano Brows can be. As you can see, she’s smiling, there’s minimal discomfort, and there’s no bleeding. The goal is always to create beautiful, natural-looking brows that enhance your features while staying true to your vision. Of course, if you love a bolder look, that can be customized too.

✨ Procedure performed by artist and instructor Jessica Williams.

Ready to learn the Nano Brow technique?

🎓 State-approved licensing now available:
• Arkansas – 400 hours
• Missouri – 300 hours
• Kansas – 600 hours

Your career in permanent makeup starts here. Open enrollment is happening now, and I’d love to help you become the next licensed artist.

07/23/2026

This transformation is EVERYTHING. 🔥

These bold, fluffy brows are absolutely giving. I am completely obsessed with this before and after. The shape, the fullness, the texture… it all came together perfectly.

Now imagine being the artist creating results like this.

✨ Open Enrollment is NOW OPEN ✨

Our state-approved academy will guide you through the licensing process from start to finish.

✔ Arkansas: 400 hours
✔ Missouri: 300 hours
✔ Kansas: 600 hours

Every state has different requirements, and that’s exactly why we’re here. We know the laws, we know the process, and we’ll help you build the skills and confidence to become a licensed permanent makeup artist.

If you’re ready to turn your passion into a career, send me a message. Let’s make it happen. 💛

✨ Procedure: Nano Combination Brows
Artist & Instructor: Jessica Williams

07/21/2026

Back in February, I made a post calling out a former student, Ashley Carson of Acqua+ Ink, for posting work that was not her own.

After that post was made, I was sued for defamation, business disparagement, and tortious interference, and a Temporary Restraining Order was filed against me.

After months of defending myself over posts that the Court ultimately found were NOT false, I can finally speak more openly about what happened.

Now the Court has ruled.

The Washington County Circuit Court found:

“The Plaintiffs (Ashley Carson and Acqua+ Ink) made posts on social media that included nine (9) photographs that were not Plaintiffs’ own work.”

“At the hearing on this issue, the Plaintiffs (Ashley Carson and Acqua+ Ink) did not identify any false statement in any of the posts made by the Defendants.”

The Court also ruled that the Plaintiffs (Ashley Carson and Acqua+ Ink) were “unable to identify any alleged defamatory statements that were verifiably false.”

Because of that, the Motion for Preliminary Injunction was denied and the Emergency Ex Parte Temporary Restraining Order was dissolved.

Clients trust us with their faces, their confidence, and their safety. Students trust their instructors to lead with honesty, ethics, and integrity. Artists spend years building portfolios, learning techniques, and creating original work that represents their skill and reputation.

When someone presents another artist’s work as their own, that trust is broken.

I did not speak up to bully anyone. I spoke up because I believe our industry deserves honesty, accountability, and transparency.

The images shown below are examples referenced in my original post. Pay attention to the dates.

If you would like to review the case for yourself, the case number is:
72CV-26-1538

Public records are available through the Washington County Circuit Court.
http://Arcourts.gov

Ashley Carson- Acqua & Ink, your 2025 Best of the Best winner 🏆

07/20/2026

A last-minute opening just became available! ✨

If you’ve been waiting to get your brows done, this is your sign. I have one appointment available tomorrow at 11:00 AM in my Joplin location.

Brows can completely transform your face with a natural, effortless look that’s customized just for you.

📱 Text 479-295-9232 to claim it. First come, first served!

I can’t wait to see who grabs it! 🤍✨

07/19/2026

Covering old permanent makeup isn’t always easy, but when it’s done correctly, the transformation is so worth it. These brows turned out beautifully, and I couldn’t be happier with the results!

Every set of brows is different, and correcting previous work takes experience, technique, and a customized plan for each client.

✨ Brows by Jessica Williams

Ready for a career in permanent makeup? Open enrollment is happening NOW in Arkansas, Missouri, and Kansas. We’d love to help you get licensed and start your journey!

JessicaWilliamsPMU.com

07/18/2026

Lately, I’ve been blown away by the number of permanent makeup artists from all over the country reaching out for mentorship.

Many have told me they finished their training but still didn’t feel confident in their technique. They had questions they never got answered or just needed someone to help connect the dots.

These one-on-one mentorship calls have been so rewarding. Over the last 10 years, I’ve learned countless tips, tricks, and techniques that have helped me build my career, and it’s been an honor to share that knowledge with artists who simply want to become better.

Thank you to everyone who has trusted me as your mentor. It truly means more than you know.

Because of the response, I’m also putting together a one-day technique intensive for artists who want to strengthen their skills, improve their confidence, and fine tune their technique. If you’ve ever felt like you just needed one more day with an instructor, this is for you.

More details coming soon.

My line is always open. ❤️

07/17/2026

Take your brows from a 5/10 to a 10/10 with permanent makeup. ✨

Sometimes it’s not about a dramatic transformation. A little more balance, a better shape, and a few strategically placed hair strokes can completely change your look. Subtle changes really do make all the difference.

Ready to turn your passion into a career? Learn permanent makeup with hands-on training and licensing opportunities in Arkansas, Missouri, and Kansas.

✨ ENROLLING NOW! ✨

Procedure: Nano Brows
Artist & Instructor: Jessica Williams

MissouriPMU KansasPMU

07/16/2026

Brows aren’t just for women. 👏

A fuller, natural looking brow can make a huge difference for men too. It doesn’t have to be bold or overdone. Just adding a little more fullness can frame the face, create a more youthful appearance, and make someone look refreshed without anyone knowing exactly why.

Check out this before and after! 👀 Which look do you like better? Tell me in the comments.

Guys, don’t be afraid of permanent makeup when it’s done correctly. The goal is to create brows that look like you were born with them.

Who’s going to be my next male brow client? 👇

If you’ve ever thought about becoming a permanent makeup artist, now is the perfect time. We are currently enrolling students in Arkansas, Missouri, and Kansas, and we’d love to help you start your new career.

✨ Procedure: Male Nano Brows
🖤 Artist & Instructor: Jessica Williams
🎓 Training Available: Arkansas, Missouri, and Kansas

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Telephone

Address

Bentonville, AR

Opening Hours

Monday 9am - 2pm
Tuesday 9am - 2pm
Wednesday 9am - 2pm
Thursday 9am - 2pm
Friday 9am - 2pm