Living Proof
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MIT-born haircare that's lab tested, life proven. We are the science, you are the Living Proof. We are the Science. You are the Living Proof.
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems, not conceal them. 156 global patents, 450+ formulas, 44 products, 100+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Today, Living Proof is Science in Action - utilizing in-house scientific discovery and invention to develop the latest innovations in haircare that deliver game-changing results for all hair types and textures.
Discover the world of Frosted Fig Dry Shampoo, where innovation meets a lush fragrance.
Our science-backed dry shampoo cleans as well as a rinse-out shampoo for a freshly washed look and feel. Now, accompanied in a limited-edition fragrance of creamy fig, lily petals, and blonde woods.
NYC, this is your chance!
Earlier today, we placed some of our holiday sets out in the city for you to find.
Not in the city? Shop our holiday collection on livingproof.com
10/08/2026
Frosted Fig Dry Shampoo takes our award-winning dry shampoo from an every day essential to a warm, cozy, winter necessity.
Lush, creamy fig and subtly sweet coconut open the scent, followed by delicate lily petals blended with clarifying green tea at the heart. The fragrance settles on comforting blonde woods, vanilla cream, and a touch of smooth, warm amber — soft, elegant, and effortlessly inviting.
Subtly sweet, delicately scented, and winter-ready...this is Frosted Fig Dry Shampoo brought to life.
10/05/2026
Frosted Fig Dry Shampoo, a limited-edition scent engineered for you. Skip the wash, and freeze the feeling this holiday season.
We took our award-winning Advanced Clean Dry Shampoo and reimagined it with a creamy, lush fig scent.
NEW limited-edition Frosted Fig Dry Shampoo.
A dry shampoo scented for the season.
10/01/2026
Skip the wash, freeze the feeling. Meet our new limited-edition Frosted Fig Dry Shampoo. ❄️
Warm, cozy, and perfect for winter.
• Cleans like a rinse-out shampoo
• Adds softness + shine
• Leaves no visible or textured residue
• Balances scalp's sebum levels
• Provides pollution protection
• Now in a creamy fig, delicate lily petals + warm woods scent
Shop this winter-ready dry shampoo now at livingproof.com, , , Sephora at , , and for professionals.
Winter has never smelled this good.
A luxurious blend of creamy fig, delicate lily petals and warm woods; crafted to bring a touch of holiday warmth and feel effortlessly inviting.
10.1.26
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