True Friend

Switching from aluminum antiperspirant to natural deo? Here’s a quick detox plan 🫧

What to expect (2–4 weeks):

Week 1: More sweat
Week 2: Stink may spike
Weeks 3–4: pits will normalize

How to transition:

1. Stop using antiperspirant deodorant (obviously 😆)
3. Pit mask 1–2x/week (bentonite clay + apple cider vinegar, 5–10 min)
4. Gentle exfoliation 1–2x/week and moisturize nightly
5. Reapply mid‑day as needed + wear breathable fabrics

The transition can be rough— no sugar coating here 😅 but it’s the secret to helping make natural deodorants a smoother alternative! Give it a try and let us know how it works for you!

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Tired of looking for a natural deodorant? Broken promises? Wasted money? Constant disappointment?

We were in the same spot—trying deodorant after deodorant, still smelling bad, and wondering if we had to go back to the harsh, toxic stuff that *actually* works.

So we spent 2 years developing a one-of-a-kind formula.

A professional-grade natural deodorant that:

✅ Fights odor all day
✅ Goes on smooth (no gross, gritty texture)
✅ Is gentle on sensitive skin

No more choosing between your health and a deodorant that works.
We nailed the formula—and now we want you to try it and see for yourself!

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It grinds my gears when the priority of people and their health is at the bottom. Companies have been able to get away with whatever they want and aren’t held accountable. You’d think they’d care about the well-being of customers, but it ultimately comes down to margins/profit.

This issue fuels my passion to create a brand that puts the upmost focus on the people who support our mission. True Friend Co., is here for you and your wellness journey— always!

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Couldn’t be more accurate for the days things don’t go your way 😂

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Like many of you, we tried every natural deodorant on the market and DIY recipes. As expected, we didn’t find success. We were left having to settle for “better,” not best. No one wants undisclosed fragrances, mineral oil, or propylene glycol in their “better” deodorant, even if it’s technically aluminum-free.

I say this as someone who experienced this exact situation, so I set out on a determined mission to create a deodorant that checked off all the boxes:

- ✅ Aluminum-free
- ✅ Natural, clean, organic ingredients
- ✅ Long-lasting and effective
- ✅ Professional-grade formula

Our deodorant wasn’t perfect until it checked off all these boxes. It took us two years to formulate because we refused to compromise. We created a formula that incorporates naturally derived ingredients for effectiveness and organically grown ingredients for a high-quality product. We strictly stand by nontoxic personal care, and our deodorants are 100% clean and made with you in mind—always.

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Starting a brand requires a million different small and large decisions, but we jumped in with hiring for their amazing product photography! One of our best decisions! 💜

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This audio is so relatable 😆 Building from scratch has been far from easy, but we wouldn’t change what we do for the world! 🥰 This is only the beginning and we can’t wait to see what the future holds!

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Photo and video were huge advantages in starting the content side of True Friend Co! 📸

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Black Friday is just starting! Don’t miss out on 25% off savings! 🛍️ Use code: BF2025 at checkout.

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