Colorful Style by Dana

As someone who shops for others for a living, I have strong feelings about all aspects of shopping.

And one thing is for sure- I LOVE shopping in person.

I happily shop online for clients if they prefer, but in-person shopping with me is about more than just buying new clothes. It’s an educational experience.

On that note, I thought I’d share some of my top tips for in-person shopping.

1- Pre-shop closet audit- a completely necessary step! Make sure you know what you need and what you don’t need. (I’m a sucker for a black skirt- I know I don’t need anymore!)

2- Make a plan: Visit the stores that are likely to have what you need. And cap the list at 3 stores tops. Trust me.

3- Fuel up first. Shopping is a workout. Make sure you bring water and eat first. Coffee doesn’t hurt either.

4- Know what works! The most important tip of all. If you know what works- color wise, silhouette wise and style personality wise, you will be prepared against bright shiny object syndrome (and sales) at stores.

Save this post and come back next week for more tips.

PS- if you need shopping help, it’s a big component of my Complete Style package. Check out website link in bio for more info.

Some photos from my recent brand shoot in NYC with New York City Photographers and Katrina Wagner | Personal Brand Strategist • Raleigh, NC.

Which one is your fav?

Styling by me 😄 and makeup + hair by Aisa | Makeup Artist & Hair Stylist NYC🤍

And let this be my unofficial soft launch of my photoshoot styling…. more info to come!

Lessons learned from the Next Era Styling event in NYC:

1- Show up. There is a LOT of stuff happening in October business and life-wise, and figuring out how to attend a conference isn’t always easy. But all the growth that happens at the experience makes it worth it.

2- Be vulnerable. I volunteered to be in the “hot seat” and get a website audit and have my website on the big screen in front of dozens of other fellow stylists. I was shaking I was so nervous. (Thank you again MAKE BELIEVE IN YOU !)

3- Connect. It was so great to meet so many other stylists and industry professionals from all over the country. Great people!

4- Always be learning. I think the most important part of owning a business is to keep learning. I learned so much at the event that I am so excited to share with my clients. If you aren’t growing, you’re stagnant.

5- Know yourself. There were a few items on the agenda that I didn’t stick around for- and I’m okay with that. I know myself well enough to know when my socializing limit has peaked and I don’t have the energy to keep going. Knowing yourself and your energy levels keeps you from crashing post event.

A huge thank you to Nicole Otchy - Business Consulting for Personal Stylists and Nove for putting on an AMAZING event. I can’t wait til the next one!!

Jessica Fletcher style: autumn edition.