Edward Matthews Photography

People see “$550 photoshoot” and think photographers pocket $550 dollars. 🤯

Here’s a realistic breakdown of where that actually goes 👇

Client pays: $550

• Put away 25% for taxes
$550 → $412.50

• Payment processing / transaction fee
$412.50 → $395.55

• SD cards (1–2 cards for a session, average cost)
~$65–$130
$395.55 → $330.55–$265.55

• Monthly business expenses split across sessions
(storage, gallery delivery, website, subscriptions, editing software, etc.)
~$50
$330.55–$265.55 → $280.55–$215.55

• Gas + travel to and from session
~$20–$40+ depending on location
$280.55–$215.55 → $260.55–$175.55

And that’s before:

• equipment upgrades/repairs 🛠
• camera bodies + lenses 📷
• computer + hard drives 💾
• insurance ✔️
• props/client closet 👗
• education 📚
• advertising 📢
• time spent shooting 🕑
• hours of editing 💻
• emailing, planning, culling, delivering galleries, bookkeeping, & a dozen other payless hours 💸

Photography is a business, not just “showing up and taking pictures.” I appreciate those who know the iceberg of backwork that goes on behind the scenes. 🫶🏿👨🏿‍🏫📸
Let's SHOOT!

Edward Matthews Photography
small steps move mountains
Book today!

People see “$550 photoshoot” and think photographers pocket $550 dollars. 🤯

Here’s a realistic breakdown of where that actually goes 👇

Client pays: $550

• Put away 25% for taxes
$550 → $412.50

• Payment processing / transaction fee
$412.50 → $395.55

• SD cards (1–2 cards for a session, average cost)
~$65–$130
$395.55 → $330.55–$265.55

• Monthly business expenses split across sessions
(storage, gallery delivery, website, subscriptions, editing software, etc.)
~$50
$330.55–$265.55 → $280.55–$215.55

• Gas + travel to and from session
~$20–$40+ depending on location
$280.55–$215.55 → $260.55–$175.55

And that’s before:

• equipment upgrades/repairs 🛠
• camera bodies + lenses 📷
• computer + hard drives 💾
• insurance ✔️
• props/client closet 👗
• education 📚
• advertising 📢
• time spent shooting 🕑
• hours of editing 💻
• emailing, planning, culling, delivering galleries, bookkeeping, & a dozen other payless hours 💸

Photography is a business, not just “showing up and taking pictures.” I appreciate those who know the iceberg of backwork that goes on behind the scenes. 🫶🏿👨🏿‍🏫📸
Let's SHOOT!
Edward Matthews Photography
small steps move mountains
Book today!

LET'S SHOOT!📸📽🎬
On location professional media services.
Headshots, portraits or family sessions.
Videography available as well.
NOW BOOKING FOR SUMMER AND SPRING APPTS.
WE COME TO YOU🛶, ✈️,🚠,🚁
Message today for free consultation!
Edward Matthews Photography

This lil guy is ready for his next big roll! Trust me. They really do grow up fast! Save that moment and come book your next shoot today!

Had the absolutely joy of meeting this lovely couple from Panama City this evening celebrating their honeymoon. Had to make it a memory they’d always remember. She just turned 21 😉! After doing this for over 2 decades I can always tell when 2 people really adore each other. Let me give you a memory you won’t forget! Book your next shoot today!