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We are an online training and inspiration resource for licensed estheticians. Sweeten Your Skills🍯💫
✨ Introducing The Skills Bar at Sugar Con! ✨
Brand new for this year’s convention, The Skills Bar is a FREE, judgment-free coaching experience created by Love2Sugar to help you grow with confidence.
Whether you’re looking to refine your brow work, perfect noses and ears, or get hands-on guidance with a technique that’s been challenging you, the Love2Sugar Education Team is here to help. Stop by for one-on-one or small group coaching, ask your questions, and leave with new skills, fresh confidence, and inspiration you can take straight back to your treatment room.
We can’t wait to see you at The Skills Bar! 💙
The final Road to Sugar Con episode is out now! 🎉
Join Sarah Herbst, the creator of Sugar Con, as she shares one of the reasons she fell in love with sugaring—and it has nothing to do with hair removal.
In this episode, Sarah talks about creating a safe, judgment-free space during Brazilian appointments where women can feel comfortable, confident, and truly cared for.
Listen now as you gear up for Sugar Con! đź’™
07/24/2026
✨ The final stop on the Road to Sugar Con is here.
Before we head to Sugar Con, Shannon sits down with the woman who made it all possible.
🎙️ Sarah Herbst, Creator of Sugar Con, shares the journey behind building one of the industry’s biggest events, the lessons she’s learned along the way, and what it really took to create a million-dollar success story.
If you’re attending Sugar Con—or you’ve ever dreamed of growing something bigger than yourself—you won’t want to miss this conversation.
🩵 New episode drops Sunday, July 26.
SugarPro
07/21/2026
Meet us at The Skills Bar during Sugar Con! đź’™
Bring your questions, practice your technique, and get personalized hands-on support from Shannon and the Love2Sugar team. Whether you need one-on-one guidance, want to learn alongside other professionals, or need help troubleshooting, The Skills Bar is designed to help you leave with more confidence.
Then stop by the Love2Sugar booth to meet Love2Sugar Chef Ben and learn more about the new lemon-free sugar paste formula made with just fructose, glucose, and water.
đź“Ť The Skills Bar is available both convention days
✨ First come, first served
đź’™ Bring your questions. Leave with more confidence.
We can’t wait to see you at Sugar Con!
Fissures and hemorrhoids can be uncomfortable to talk about—but having the right tools can make those conversations easier.
Asset* offers a cleanser and serum designed to support clients dealing with sensitive concerns in an area that is often overlooked.
Learn more about Asset*, client care, and how to confidently approach these conversations on the latest episode of The Sugar Show featuring Armando and Rob from Asset*.
And don’t miss the chance to connect in person at Sugar Con!
07/16/2026
You don’t have to stop waxing to start sugaring. Add another service, give your clients more options, and create new opportunities to grow your revenue. 🍯
Join Shannon “The SugarMama®” O’Brien for a FREE webinar presented by Alexander’s Aesthetics:
Learn how sugaring can complement your current services, how to choose the right Love2Sugar consistency, and how to improve your speed, control, rebooking, and income.
đź—“ Monday, July 20
⏰ 9:00–10:00 a.m. PDT
đź’» Live online webinar
🎟 FREE registration
Ready to add something sweet to your service menu?
Register through the link in our bio!
07/13/2026
Meet your new prep hero: PurePowder! 🧴✨
Moisture and perspiration are the ultimate enemies of manual sugar paste grip. Without the right prepping powder, your paste can slip, slide, and break down—making your appointmenMoisture and perspiration are the ultimate enemies of manual sugar paste grip. Without the right prepping powder, your paste can slip, slide, and break down—making your appointmen take twice as long.
Why Sugar Tribe professionals are absolutely obsessed with our PurePowder: 🌿 100% Talc-Free: A clean, safe, organic formula you can confidently use on sensitive bikini and face areas. 🌿 Slip-Free Grip: Does not roll off or clump, leaving a perfect fine dusting that secures your manual hair-removal grip. 🌿 Refillable Shaker Tin: Housed in our sleek, adjustable, premium metal shaker container that is easily refilled and looks absolutely gorgeous on your spa cart.
A tiny dusting goes an incredibly long way. Elevate your prep and speed up your services!
Stock up on PurePowder tins and refills through (enjoy free shipping on orders over $45)! Link in bio. đź”—đź’™
Some of the best conversations in our industry are the ones people avoid.
This week, Shannon O’Brien and Armando Gualtieri are joined by Rob Cottner of Asset* to talk about breaking the taboo around butt care, client education, and why these conversations matter.
🎧 Getting to the Bottom of Butt Care
Now streaming on The Sugar Show.
06/30/2026
We changed our recipe. And I want to tell you exactly why. 🌿❌🍋
The lemon is completely out. No citric acid. No lemon juice.
What is left is three clean ingredients—fructose, glucose, and water—and a professional sugar paste that is lighter in color, less sticky, and genuinely kinder to sensitive skin without losing any of the grip that makes the manual technique work.
This was not a small decision. We spent months perfecting this formulation because your clients' skin deserves the best care, and you deserve a formula you can trust.
Each of our four specialized formulas—Soft, Smooth, Standard, and Strong—is handcrafted in the USA in small batches, lemon-free, and built to perform.
Stock up your cart today through our official distributor ! Free shipping on any order over $45. Link in bio. 🔗🩵
Stop Skipping the Cleanse! 🧼🧖‍♀️
Your sugar treatments are only as good as your prep.
If you or your clients are skipping the cleansing step, you are leaving hidden traces of oils, sweat, and impurities on the skin. Why does that matter? It creates a barrier that prevents the sugar paste from adhering perfectly, leading to missed hairs and unnecessary irritation.
Enter: Pure Cleanse. Formulated to deeply purify the skin while keeping it calm and balanced, it is the absolute must-have foundation for flawless, long-lasting hair removal results.
Get that skin clean and make your treatments complete at . Free shipping over $45. Link in bio.
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| Tuesday | 10am - 5pm |
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| Thursday | 10am - 5pm |
| Friday | 10am - 1pm |