Bakeup Beauty

Your mama won’t mind if you snag her out of her makeup bag.⁠
⁠

The only EX we’d ride. 😆

, back on home turf in Milan. Made in Italy, made to be layered, and very good at sticking around.

Inky, soft, and unapologetically bold. is JO BAKER’s red-carpet secret for lashes that almost look fake ~ and hold all day. 🖤⁠
⁠
Tap to shop…
your own lashes but bold + bossy🕷️⁠
⁠

You don’t need a full face and two hours of blending to get on the prowl. You just need a clean base, five minutes to apply a single wash of eyeshadow and a killer mascara, and absolutely no shame 🍒

Rise & radiate. Accentuate your morning glow with lush lashes.

will give you length, definition and buildable drama.

The sun is setting. The lashes are just getting started.⁠
⁠
will give you length, definition and buildable drama, right down to the last light. ⁠
⁠

One more coat. Then one more pisco sour. 🍸⁠
⁠
is built to layer without clumping, flaking, or calling it quits before you do.⁠
⁠

- A buildable tubing mascara that grips every lash for weightless length, clean definition, and all-day wear. One product. Plenty of impact 🕷️✨
⁠

The effect eyeshadow palette doesnt exi....⁠
JO BAKER already made it!⁠
⁠
Desert Road Trip is eight endlessly wearable neutrals that suit every skin tone, every occasion, and somehow every outfit you threw on five minutes ago. ✨

Tap to shop!