Startup CPG
We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.
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06/11/2026
đ° Newswire Roundup is here!
Itâs been a busy yet exciting time for our emerging brand community, and these latest press releases are seriously worth celebrating. From nationwide launches to award-winning moments, thereâs no shortage of big wins happening in CPG right now. See below for a peek at some of the headlines:
â¨PERLAE
â¨Oval Coffee Roasters
â¨Spade
â¨Fortune Favors Nuts
â¨Ronnie's Giardiniera
â¨Mooski Overnight Oat Bars & Bites
â¨
â¨annavana
â¨Mooâd Up Chocolate Milk đŤđĽ
â¨St. Cecilia Beverage Co.
Got a milestone worth sharing? The Startup CPG Newswire is a FREE publishing service for emerging brands to get their news in front of the entire CPG community. Submit today at the link in bio.
Many emerging brands focus heavily on advertising and social media â but they often overlook the one marketing asset every customer is guaranteed to see: the package.
In this Startup CPG webinar clip, Erica Harrison explains why packaging remains one of the most important investments a consumer brand can make.
She shares why packaging is the only marketing touchpoint that reaches 100% of your customers, how it communicates your brand promise at the point of purchase, and why clear, compelling packaging can make the difference between getting into a shopperâs basket or being passed over on the shelf.
If youâre building a consumer brand, this clip is a valuable reminder that strong packaging isnât just designâitâs one of your most powerful marketing tools.
This is a short clip from the full Startup CPG webinar. Link in Bio for the full webinar.
06/05/2026
Last week we headed to Salt Lake City for our first-ever Southwest Grocery Run, and the brands showed up in a big way.
This event happened because foragers from the Whole Foods Market team specifically asked us to meet the regionâs emerging brands. Southwest brands donât get a ton of opportunities like this without traveling, so when the ask came in, we ran with it. đđÂ
Nearly 70 brands (âźď¸) sampled for buyers from Whole Foods Market, Sprouts, Harmonâs, Hungryroot, Good Earth Markets, and investors from our friends at Spacestation Investments. here were definitely some great conversations and weâre excited to hear what wins come from our first-ever Southwest Grocery Run!
If youâve been around for a little while, you know we canât do just one event! The night before the Grocery Run we hosted the Southwest Founder Dinner with a fully decked-out karaoke room. đ¤Whole Foods Market buyers were there alongside the founders, and the whole night was one for the books.
Thank you to everyone who came out and made it such a memorable time! Special thank you to our sponsors, Fishbowl and Proud Impact Collective, for making these events happen!
Most brands think going viral on TikTok Shop is about chasing trends â but the real challenge is creating content that builds trust, tells a compelling story, and converts viewers into customers.
In this Startup CPG webinar clip, Mayssa Chehata shares the exact TikTok Shop content strategy that helped drive a viral video for her brand.
If youâre building a consumer brand and looking to grow through TikTok Shop, this clip offers a practical framework you can adapt for your own content strategy.
đThis is a short clip from the full Startup CPG webinar. Link in bio to watch the full webinar.
06/04/2026
đ° Newswire Roundup is here!
Itâs been a busy yet exciting time for our emerging brand community, and these latest press releases are seriously worth celebrating. From nationwide launches to award-winning moments, thereâs no shortage of big wins happening in CPG right now. See below for a peek at some of the headlines:
â¨
â¨
â¨
â¨.drinks
â¨
â¨
â¨
â¨
â¨
â¨
Got a milestone worth sharing? The Startup CPG Newswire is a FREE publishing service for emerging brands to get their news in front of the entire CPG community. Submit today at the link in bio.
06/03/2026
Hot brands of 2026: drybox đ đ đ
Super premium fruit chips and freeze dried fruit, on the go - itâs 100% real fruit, with no added sugar, and no preservatives. These flavors are delicious - Mango, Turkish Fig, Strawberry, Pear, Apple, Berries - and merchandised together, they make one of the most beautiful shippers out there.
Yagiz Kilic took home a Startup CPG Shelfie award in 2024, and you can find them available nationwide at Sprouts Farmers Market (fast-tracked from Innovation Set to full shelf!)
Keep your eyes on this healthy snack brand, theyâre just getting started.
Have you tried yet? đ
06/03/2026
Working on your first product (or your next one)? Finding the right formulator can take weeksâor months. đđ§Ş
Thatâs why weâre hosting our first-ever Founders & Formulators event on July 12 in Chicago during IFT First 2026.
Youâll meet 1:1 with experienced food scientists and product developers in a structured speed-dating format, get feedback on your idea, and make connections that could help bring your product to life.
Youâll get one-on-one time with VIPâs from:
UmaiWorks, Chau Time, Catapult Commercialization Services, First Production Food Innovation, A La Carte Connections, Scale Food Labs, Flavor Crave Consulting, and more being added in the coming weeks.
Light bites and refreshments included. Spots are limited!
đđ˝ Comment âFormulators Chicagoâ for tickets.
06/02/2026
Summer FancyFaire is less than a month away! đ
Itâs happening in New York City from June 28â30, and today weâre announcing the 32 brands in The Startup CPG Partner Pavilion! đ˝
BARI, Beckâs Broth, Chenzi, Cotto, Etelka, F**a Foods, Gigantic, Good Greed, HOL Health Club, Honey Department, JĂśey Nordic Seed Crisps, Keyaâs Snacks, Little Latke, Little Twists, Mac Squares, marrĹ, Mimi Chengâs, Nomie, Noodo, Onoin, Quincy, Roaring Fork Mill, SABE, Sheâs The Sauce, Silver Swallow, Smolbol, Sourmilk, Strip Jerky, Tart, The Bagelverse, The Maple Brothers, Yaza
Swipe through to meet the second half of the brands joining us â and head to the link in bio to learn more about each one! đđ
Weâre at booths 4506A and 4607A. Stop by to discover new products, meet emerging brands, and connect with the CPG community! đ¤
06/02/2026
Summer FancyFaire is less than a month away! đ
Itâs happening in New York City from June 28â30, and today weâre announcing the 32 brands in The Startup CPG Partner Pavilion! đ˝
BARI, Beckâs Broth, Chenzi, Cotto, Etelka, F**a Foods, Gigantic, Good Greed, HOL Health Club, Honey Department, JĂśey Nordic Seed Crisps, Keyaâs Snacks, Little Latke, Little Twists, Mac Squares, marrĹ, Mimi Chengâs, Nomie, Noodo, Onoin, Quincy, Roaring Fork Mill, SABE, Sheâs The Sauce, Silver Swallow, Smolbol, Sourmilk, Strip Jerky, Tart, The Bagelverse, The Maple Brothers, Yaza
Swipe through to meet the first half of brands joining us â and head to the link in bio to learn more about each one! đđ
Weâre at booths 4506A and 4607A. Stop by to discover new products, meet emerging brands, and connect with the CPG community! đ¤
06/02/2026
Most CPG brands are leaving serious revenue on the table. đ§đą
In this Startup CPG webinar, Quinn Sullivan talks with Evan Corliss, Owner of eCora, and Caleb Donovan, Partner Manager at Klaviyo, about how brands can build an email and SMS marketing engine that drives revenue on autopilot.
From the five essential flows every brand should have running, to why a simple 15% welcome offer consistently outperforms everything else, to the surprising power of post-purchase emails and customer reviews, Evan and Caleb break down the strategies top-performing brands are using to maximize retention and lifetime value.
If youâre looking to grow repeat purchases, improve customer retention, or get more from your existing traffic, this webinar is packed with practical takeaways you can implement right away.
Link in bio for the full webinar.
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