Miami Beach Bum Co.
Paradise for your skin and hair🌴✨
Mineral vs. chemical sunscreen, in plain English ☀️
Mineral sunscreens use zinc oxide or titanium dioxide. Chemical sunscreens use UV filters like avobenzone, octocrylene or oxybenzone.
Neither is “fake.” The difference is ingredients, texture and what ends up in the water. Mineral used to mean a chalky white cast. With Miami Beach Bum, It doesn’t have to anymore.
Chemical sunscreen filters wash directly off your skin and enter the water column. Even in tiny concentrations, these dissolved chemicals act as toxins and bleach the coral. Beyond the ocean, these ingredients are bad for your skin and can mess with the hormones.
Save this so you can decode the next bottle you pick up. 🌴✨
As a marine scientist AND a mom, this one made my stomach drop 🌊 The ingredients banned for coral damage are still going on kids’ skin. “reef-safe” and “kids safe” aren’t regulated terms — the back of the bottle is. flip it over ✨ comment “SPF” for our ingredient decoder 👇
The ocean gives, and the ocean takes (your hair’s moisture, mostly) 🌊 Before getting in the water, Hair Shield goes on — a reef-safe leave-in with avocado, algae + coconut that protects your strands from the salt, sun, and chlorine before they leave you crunchy 🥥
Save this for your next ocean day 🤍✨ tag your salty-haired bestie 👇
09/26/2026
How many of these is your weekend hitting? 🌴
Sargassum. A 3pm rainstorm. A Pub Sub stop. Sunglasses tan. South Pointe. Swipe for the full card and comment your number 👇
Full blackout gets a story shoutout. Screenshot it, mark it up and tag us.
They said it was too expensive to be reef-safe. I said it was too expensive not to be. 🌊
Leaving my career as a marine scientist to build a body care brand wasn’t the easy route. I watched traditional brands load up formulas with cheap hormone disruptors, silicones, and ocean-toxic chemicals just to protect their bottom line.
So I built Miami Beach Bum on a strict formulation list. No parabens, no chemical UV filters, no environmental harm. Formulating with green chemistry isn’t the cheapest way to make skincare, but protecting your skin and our reefs is priceless.🤍
Save for when you’re ready to ditch toxic chemical SPFs. ☀️✨
09/23/2026
Shopping guidelines, from a marine scientist. 🔎🌊
Five words on beauty labels have no federal definition in the US: natural, clean, reef-safe, non-toxic and hypoallergenic. Any brand can print them without meeting a legal standard.
Yes, we use some of these too. That’s why we’d rather you flip the bottle and read the list.
Swipe for what to check instead, and save this for your next beauty run.
09/23/2026
Shopping guidelines, from a marine scientist 🌊
Five words on beauty labels have no federal definition in the US: natural, clean, reef-safe, non-toxic and hypoallergenic. Any brand can print them without meeting a legal standard.
Yes, we use some of these too. That’s why we’d rather you flip the bottle and read the list.
Swipe for what to check instead, and save this for your next beauty run.✨
Mermaid mode with your bestie, minus the crunchy hair after. 🧜♀️🌊
Fresh-water rinse, a layer of Hair Shield, then go play. Your hair can stay soft while you stay in the water.
Tag your mermaid bestie 👇
“Fragrance” is the only word on an ingredient list that legally doesn’t have to tell you anything. 🌿
It’s a trade-secret protection, so one word can cover a whole formula’s worth of scent ingredients. Perfectly legal, completely opaque.
Ours smells like oregano because there’s oregano in it. Wild concept. ✨
Go check the back of whatever’s on your counter. Comment 🌿 if there’s no “fragrance” on the list, 🤷 if there is.
I wasn’t looking for a “beauty” career. I was looking for a solution to an ecosystem problem & Most bodycare ignores your microbiome—we synthesize protocols that support it.
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