PoPs First Watch Beard Company

We get so many awesome messages about our products! We remain so grateful for each and every one of you.

If you've used any of our products, we'd love for you leave a review here on our page. This feedback not only helps us serve you better, but also helps future customers.

Thank you for your continued support!

WE'RE OFFICIALLY LIVE!!!!!

The website has been ready for a bit now, but Jon has worked hard on his days off to make adjustments here and there.

Our First Responder line is not yet available on the website but should be available soon.

Thank you for your support!

Home - popsfirstwatchbeardco.com Beard Care With a Purpose First Responder owned. Family built. Crafted for everyone. At PoPs First Watch Beard Company, we create handcrafted beard oils,

"We will never forget"

We, at PoPs First Watch Beard Company, are a proud first responder and military family. Today isn't just an anniversary of an event. It's a deep seated memory that we carry with us.

May we all return to the America of September 12, 2001. As a country we grieved. As a country we're were united. As a country we were one.

Website update:

While we were hoping to go live tomorrow, we still have a few kinks to work out.

Our desktop version is running wonderfully, but we are still making adjustments to our mobile site.

We are so grateful for your support and hope you'll show us a little grace while we get this finished up.

We have had so much local support and our Missouri market is showing up and showing love in support in big ways. We feel so blessed for this love for our products.

We promise the site will be ready for you soon and we will continue to keep you updated!

If you are local to Eastern, NC check out this HUGE customer appreciation give away basket! Get your name in the jar today or tomorrow and walk away with hundreds in products, including several from Pop's First Watch.

The jar is filling up! Come and visit us or tomorrow to have your name entered to win our amazing customer appreciation basket!

Night Shift

Some of the most important work happens after the rest of the world goes to sleep. Night Shift was created to honor the first responders, healthcare professionals, dispatchers, and essential workers who keep watch through the night.

This bold, masculine blend opens with the rich character of leather and teakwood, layered with the warm spice of black pepper and grounded by the rugged, earthy aroma of cedarwood. The result is a smooth, confident fragrance that's both refined and resilient—perfect for those who thrive when the lights go down.

Whether you're starting your shift or winding down after a long night, Night Shift delivers a timeless scent that reflects strength, dedication, and quiet confidence.

Day Shift

Every great day begins with someone answering the call. Day Shift is inspired by the first responders, healthcare professionals, and public servants who greet each sunrise with purpose, professionalism, and an unwavering commitment to those they serve.

This distinguished blend combines the rich warmth of teakwood and leather with the smooth, timeless character of sandalwood, finished with the subtle golden warmth of amber. The result is a clean, balanced fragrance that is both bold and approachable—perfect for those who lead with confidence and integrity.

Whether you're heading into a busy day on duty or enjoying time away from the job, Day Shift offers a classic, masculine scent that reflects reliability, strength, and the quiet confidence earned through service.

Tactical

Success in the field isn't left to chance—it's built on preparation, discipline, and the ability to stay calm under pressure. Tactical was crafted to honor the first responders, law enforcement officers, military personnel, and everyday protectors who rely on skill, focus, and determination when every second counts.

This commanding blend opens with the bold spice of black pepper, balanced by the earthy depth of vetiver, brightened with crisp bergamot, and finished with the unmistakable richness of leather. The result is a clean, sophisticated fragrance that is rugged without being overpowering and confident without demanding attention.

Whether you're gearing up for the day ahead or reflecting on a mission accomplished, Tactical delivers a masculine scent that represents readiness, resilience, and the unwavering commitment to protect and serve.

Incident Command

Every successful response begins with strong leadership. Incident Command is inspired by the men and women who remain calm in the midst of chaos, make the tough decisions, and guide others when every moment matters. It's a tribute to those who lead with confidence, experience, and unwavering resolve.

This distinguished blend brings together the strength of oak and cedarwood, the smooth warmth of vanilla, and the rich depth of to***co. The result is a bold yet refined fragrance that is warm, commanding, and unmistakably masculine. Sophisticated without being overpowering, it's a scent that leaves a lasting impression.

Whether you're leading the response or simply leading by example, Incident Command reflects the confidence, character, and steady presence that define true leadership.