Masami

Come check out the collection at at in partnership with .nyc. Come check out their state-of-the-art spa and get your clean beauty fix (including MASAMI!).

'Wait, seaweed is the secret?' We hear the question at the salon, and it opens a window into Japanese beauty traditions shaped by the coast.

Seaweed has long been valued in Japanese beauty rituals for its mineral-rich nourishment. At MASAMI, that heritage inspires a lighter approach: Japanese ocean botanicals for weightless hydration, made for all hair types and textures.

A time-honored ritual, made for your hair today.

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Your scalp still feels coated after washing?

A scalp scrubber can help lift buildup without aggressive scratching. The detail most people get wrong matters: pressure. Use light, circular movements on a wet scalp, letting the flexible tips do the work. Scrubbing harder can leave your scalp feeling irritated rather than refreshed.

Incorporate it into your haircare routine with intention, especially when styling products or dry shampoo begin to accumulate. Follow us on social for exclusive giveaways and deals.

Your hair is not the only thing that gets an upgrade when you switch to MASAMI. Your bathroom does too. Our backbar size salon shampoo and conditioner bottles elevate any bathroom.

Shine fades. Manageability tells the truth.

A customer review that names what happened hours after wash day says more than instant shine ever could: MASAMI’s Mekabu Shampoo + Conditioner kept hair light, smooth, and manageable through styling. That lasting ease is the real test of salon-quality, weightless hydration, across every hair type and texture.

Visit our site for more information and read more customer stories.

“My scalp still feels heavy.”

We hear this after a long week of styling, dry shampoo, and product buildup. A scalp scrubber can make wash day feel more intentional by gently loosening residue and helping shampoo reach the scalp more evenly.

Use light pressure on wet hair, moving in small circles. Let the tool support the ritual rather than replacing a gentle touch, your scalp should feel refreshed, never tender.

Pair the ritual with a weightless, ocean botanical formula designed for all hair types and textures. Visit our site for more information.

Tokyo’s famous spots aren’t the best part.

The city reveals itself in quieter places: Tsukiji Outer Market before the crowds arrive, Meiji Shrine in the early morning, Yanaka’s old-world lanes, Daikanyama’s considered design, and Odaiba’s open view of Tokyo Bay. Five stops for a slower day, shaped by dawn rituals, thoughtful details, and ocean air. Save this for your next Tokyo day. Visit our site for more information.

A scalp scrubber should never leave your scalp feeling stripped. Its value is in the lighter touch.

Used with gentle, circular motions, a soft scrubber can help loosen oil, buildup and flakes so shampoo reaches your scalp more evenly. The goal is balance, not friction. Once or twice a week is often enough to make this small step feel intentional, while keeping your hair’s natural rhythm in mind.

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'I came for the quiet…'

Then the heat, minerals, and ritual left the body and mind noticeably lighter. A Japanese onsen offers more than warmth: mineral-rich water helps soothe tired muscles, while time spent in stillness invites the breath to slow and the senses to settle.

It is a practice built on balance, heat, water, quiet, and care. The same intention guides MASAMI, where Japanese ocean botanicals bring weightless hydration to every hair type and texture.

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Don't miss our live event at The Palace Hotel's ila spa in conjunction with .
We'll be chatting about the state of clean beauty with a panel of extraordinary beauty mavens.
We'll also have goodie bags, lite bites and special offers on the PBC collection at .
We hope to see you!

RSVP here: https://www.facebook.com/events/1765444641159792/
Can't make it? We'll be live on YouTube also, from .