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Founded in Florence more than 80 years ago, Proraso's distinctive quality & unmatched performance is a staple of barbershops around the world.
Part 3: Protect
For the final step, Sheldon uses the Coarse After Shave Lotion on a hot towel—to add to the classic barbershop experience (but did not apply directly to skin to prevent irritation).
Sheldon brings in Sensitive After Shave Balm to soothe the skin after the shave, then finishes with more Rosewater and a cold towel.
Part 2: Shave 🪒
When it’s time to shave, Sheldon switches to Sensitive Shaving Cream. Formulated with Oatmeal + Green Tea, the Sensitive Formula gives sensitive skin the soothing care he’s looking for while creating a rich, protective lather to cushion the shave and help prevent irritation with hot towels in between passes. Reapplying the Shaving Cream when necessary.
Ever wonder when you’d mix Proraso formulas? 🪒
Master Barber Sheldon (Sheldon Marcelle) breaks down his approach to a shave when the skin is sensitive, but the beard is coarse.
Sometimes, your skin & beard can use a little bit of both. In this 3-part series, we’re breaking down how to mix formulas for a sensitive skin + coarse beard combo:
Part 1: Prep
To calm the skin - Sheldon starts by using Rosewater to calm the skin.
Since the beard is coarse, Sheldon reaches for Coarse Pre-Shave Cream, formulated with Shea Butter + Sandalwood Oil the Coarse Beard formula help softens the beard and prepare the skin. A hot towel helps everything absorb while softening the hair.
09/26/2026
Your shave isn’t complete without the finishing touch. 🪒
Choose your Proraso After Shave Lotion based on your beard type for a refreshed, comfortable finish:
🟢 Refresh — for all skin & beard types.
Formulated with Eucalyptus + Menthol to cool and refresh the skin.
🔴 Coarse Beard — for thick, coarse beards.
Formulated with Shea Butter + Cocoa Butter to soften and protect the skin.
09/24/2026
Finish your shave with the care your skin deserves. 🪒
After shaving, choose your Proraso After Shave Balm based on your skin type for a comfortable, cared-for finish:
🟢 Refresh — for all skin & beard types.
Formulated with Eucalyptus + Menthol.
⚪️ Sensitive — for easily irritated skin.
Formulated with Oatmeal + Green Tea.
🔴 Coarse Beard — for thick, coarse beards.
Formulated with Shea Butter + Sandalwood Oil.
🔵 Protective — for dry skin.
Formulated with Aloe Vera + Vitamin E.
Not sure which formula is right for you? Take our Find Your Formula quiz at proraso-usa.com and discover your match. 💈
09/22/2026
The right formula makes all the difference. 🪒
Once you’ve prepped your skin, choose your Proraso Shaving Cream based on your skin & beard type:
🟢 Refresh — for all skin & beard types.
Formulated with Eucalyptus + Menthol.
⚪️ Sensitive — for easily irritated skin.
Formulated with Oatmeal + Green Tea.
🔴 Coarse Beard — for thick, coarse beards.
Formulated with Shea Butter + Sandalwood Oil.
🔵 Protective — for dry skin.
Formulated with Aloe Vera + Vitamin E.
Not sure which one is right for you? Take our Find Your Formula quiz at proraso-usa.com and discover your match. 💈
We made our way to Bosque Ranch Live last weekend in Weatherford, TX with a C.O. Bigelow Barbershop featuring our Proraso Master Barbers Sarita Sanchez (𝚂𝚊𝚛𝚒𝚝𝚊 𝚂𝚊𝚗𝚌𝚑𝚎𝚣 𝙵𝚕𝚎𝚖𝚒𝚗𝚐 ✪ from ʙᴀʀʙᴏɴ’s ʙᴀʀʙᴇʀsʜᴏᴘ) & Sheldon Marcelle (Sheldon Marcelle)💈 Bosque Ranch
Alongside C.O. Bigelow Shaving Cream, Facial Care & Fragrances, Proraso products were also showcased!
Did you know: C.O. Bigelow Shaving Cream is the one & only Shaving Cream to be formulated by Proraso other than their own? 🪒
09/18/2026
Every great shave starts with the right prep. 🪒
Choose your Proraso formula based on your skin and beard type, then start with Pre-Shave Cream to prep your skin:
🟢Refresh — for all skin & beard types.
Formulated with Eucalyptus + Menthol.
⚪️Sensitive — for easily irritated skin.
Formulated with Oatmeal + Green Tea.
🔴Coarse Beard — for thick, coarse beards.
Formulated with Shea Butter + Sandalwood Oil.
🔵Protective — for dry skin.
Formulated with Aloe Vera + Vitamin E.
Find the formula that works for you and bring the classic barbershop experience home. 💈
09/16/2026
A better shave starts with the right formula. 🪒🫧
Proraso’s Sensitive Shaving Formula, powered by Oatmeal + Green Tea, gives sensitive skin the extra care it deserves—right at your own sink.
Prep with Pre-Shave Cream. 🫧
Shave with a rich, creamy lather for a smooth glide. 🪒
Finish with After Shave Balm for a soothing touch. ✨
Nothing like a professional shave to make you feel fresh. 🪒
Proraso’s Refresh formula: powered by Eucalyptus Oil & Menthol for that signature cool finish. 🌿
💈Book Sara at Haar & Co. Barbershop in the West Village for your next shave or a cut! ✂️
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