Redhead Revolution

Reddish-brown mascara for redheads, done right. 🧡

Gingerlash defines light lashes without the harsh black contrast.

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"Without looking like I've drawn on myself in sharpie." That's the whole point. 🧡
Ella doesn't do makeup. She tried the Gingerlash mascara, the Brow Love brow gel, and a lipstick on a whim — and they define her features instead of taking over her face. That's what happens when the mascara isn't jet black and the brow shade isn't three tones too dark.
Tap the link for The Makeup Set — mascara, brow gel + lipstick in one. Free U.S. shipping at $60+.

A red lipstick made for red hair — finally. 🧡 Redhead Rouge is a semi-matte signature red built for your undertones, so it flatters instead of clashing. Cruelty-free & paraben-free.

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Redheads really are built differently. 🧬🔥

Research suggests that variants of the MC1R gene, commonly associated with red hair, may also affect how the body responds to pain and anesthesia.

Some studies have found that redheads may need more anesthesia to achieve the same effect.

So if you’ve ever felt like the dentist hits a little different… there may actually be biology behind it. 👩🏻‍🦰

Being a redhead is more than a hair color.

“We’re already in the Uber.”

Us:

Your brows are there. The camera just doesn't think so.

Light brows are the most common complaint redheads have, and it shows up worst in photos, where they flatten out and vanish completely. So you go looking for a fix, you buy something labeled auburn, you get home and it is brown. Again.

Here is the rule most people have backwards. Do not match your brows to your hair. Matching is exactly what makes them look drawn on. What you want is a shade that sits close to your own brow, not close to your head.

Brow Love comes in Ginger and Honey for that reason and no other.

Ginger or Honey. Swipe back to slide 2 if you're not sure, then go pick one.

Fun Fact Friday

Around 15% of natural redheads have green eyes.

Some combinations are naturally unforgettable.

That's why we create shades that work with your coloring, not against it.

Discover the difference.

A little something just for the 2% 🧡

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Makeup for the 2%.

There's an upside tucked inside redhead skin. Research suggests it may synthesize vitamin D efficiently, likely an adaptation to low-light northern climates where sun was scarce. So the same skin that flushes quickly also seems to make the most of what little light it gets. We unpacked the science on the blog, minus the myths.