DeEnti by DeEnterprises

Our Sheer Pink acrylic powder features a delicate light pink shade engineered for flawless application. Highly adaptable and seriously stunning, it brings a fresh, barely-there radiance that makes sets absolutely pop ✨💅🏻

Don’t skip this step! ⚠️

Did you know you need to season your buffers and files?

Natalie is sharing why this quick habit separates the pros from the rookies.

Nobody wants a spicy cuticle cut from a brand-new file or buffer! 🌶️🙅‍♀️

Let’s talk about Natural Pink.

We realize there’s been some confusion about what this product is actually designed to do. It was never meant to be a high-coverage pink; instead, it’s engineered specifically as a mostly clear, sheer pink base layer to mask slight imperfections and create a flawless, consistent canvas for nail art.

That is why salons have trusted it for decades, and why we made it one of our staples.

We love an educational moment! 🤓

Thank you Natalie! 💅🏻

New brush day is the best day—but your new Kolinsky brush requires a little TLC 💅

Here is exactly how Natalie preps her brand new Kolinsky brush to make it last.

Say goodbye to factory starch and hello to perfect application. ✨