Forever Business Owner - FBO

Forever Living was founded in 1978 in Tempe, Arizona by Rex Maughan. By the 1990s, Rex Maughan had purchased the Texas company Aloe Vera of America, with Aloe Vera of America selling its products to Forever Living for distribution. Forever Living Products is a multi-billion-dollar company that manufactures and sells hundreds of wellness and beauty products all around the world. Still privately owned, it's more than a business – It's a family. Some journalists have likened the multi-level marketing business model of Forever Living's distribution system to that of a pyramid scheme. The company has reported a network of 9.3 million distributors and revenue of $4 billion in 2021, and in 2006 they reported having 4,100 employees.