Strategic Beauty

most beauty pros are using Instagram Stories completely wrong 👀

they post:
— available appointments
— photos of client results
— random behind-the-scenes pics

and then wonder why nobody engages or books. 😭

here’s the thing… none of those are bad things to post.

but if that’s ALL you’re sharing, you’re basically giving people updates about your business instead of giving them a *reason* to actually care.

the Stories people stay for?
they make someone curious. they make them engage. they make them feel like they’re seeing the real person behind the business.
👉🏼and that’s what makes them want to keep watching, trust you and eventually book with you.

and that’s exactly the kind of content I help you create inside the BeautyPro Content Club.

ready-to-customise Reels, Carousels AND Story templates, with the marketing strategy already built in. 🤎

🧚🏻‍♀️comment ‘INSTASTORIES’ and I’ll send you the details

the amount of things I would’ve missed out on if I let “omg what are people going to think” win.

post the reel. share the opinion. talk to the camera. make the carousel. be cringe.

because I promise you, the people judging you from the sidelines are not the ones building your business.😏

and the people you actually want to reach?
they might be waiting for you to
POST THE DAMN THING.🤎

your next post idea is probably somewhere in this carousel 👀

these are 6 trends taking over Instagram right now that beauty pros can actually make their own, without spending 3 hours filming an editing a reel.

and a few of these are already waiting inside the Content Club as ready-to-post templates 🧚🏻‍♀️

because spotting the trend is one thing... actually finding the time to create the content is another.

save this before your entire feed is doing them 🫢

✨comment “TEMPLATE” and I’ll send you the Content Club details

You don’t always need new content ideas.
Sometimes you just need a better way to package them.🧚🏻‍♀️

I gave these five overused topics a fresh perspective.
Same services. Same topics.
Just content people actually want to stop scrolling for. 👀

p.s. This is exactly the kind of content the Content Club members get every month. Comment “SOCIAL” and I’ll send you the details.

strategic. trending. aesthetic.
you shouldn’t have to pick just one. 👀

imagine having your next month of content already planned, designed AND written for you.

no more finishing a full day of clients, coming home exhausted and realising you STILL have to figure out what to post, edit everything and write the captions.😵‍💫

imagine how much time (and mental energy) that would give you back.

and the best part? you’re not just getting another bunch of pretty templates.

because your content should look good, keep up with what’s trending AND have actual marketing strategy behind it.🧚🏻‍♀️

👉🏼 that’s exactly what I created the BeautyPro Content Club for!

you still get to make the content your own, but all the planning, creating and marketing brainwork? already done for you.

✨comment CLUB and I’ll send you the details.

okayyy maybe I’m judging just a little 😜

if you’re feeling slightly attacked right now…
consider this your intervention 👀

✨comment ‘CLUB’ and I’ll send you the thing I created to make this whole content thing SO much easier.

content planned. templates ready. captions written. you just make it yours and post. 🧚🏻‍♀️

your future client does not care about the tiny technical details as much as you think she does 👀

she’s thinking: “but what does this actually do for ME?”

and THAT is the content that gets her attention, builds desire and gets her closer to booking.

inside the Content Club, that strategy is already built into your content.🧚🏻‍♀️

✨ comment “CLUB” and I’ll send you the details

sorry to say this, but posting another before & after isn’t going to magically fill your calendar 👀

your future clients need more than proof that you’re good at what you do.
—> they need content that makes them stop, relate, trust you and think, “Okay... she gets exactly what I want.”

that’s the difference between posts they scroll past and posts that moves them closer to booking. and this is exactly the kind of content the Content Club members get every month.

comment ‘SOCIAL’ and I’ll send you the details.🧚🏻‍♀️

over 1,000 new faces here in the last few days so this trend felt fitting 🤍

I think it’s easy to look at someone online and assume they have it all figured out.

I definitely don’t 😅

there are things I’m really proud of, things I’m still figuring out and probably always will be.

just me, in all my different versions 🤍