Map of the Heart

A scent you know, experienced somewhere unexpected.

Last week we launched V.8 Abundance as an Air Fragrance, our eighth scent, reimagined for the spaces you move through. The scent itself does not change. The environment transforms it.

This project came to us through Lara at , who introduced us to Sophie at . When she brought the idea, the alignment was immediate. Muck Floral works the way we do - with intention, with sensitivity to material, driven by feeling rather than trend. It made this easy to say yes to. Three independent Australian creative studios, working toward the same thing.

The artwork is by , a woven, abstracted image of the Australian Fire Tree, the ingredient at the heart of V.8 Abundance. It is beautiful.

Thank you to everyone who came through the rain to be at the launch. We’re so glad you did.

Special thanks to


Available now at mapoftheheart.com
Australia only

Be your own scent story

A world mapped in scent is waiting to be discovered.
Explore the gift guide.

V.9 Wonder, for the curious.

Outtakes from our Black Heart v.2 campaign ・ Darkness in its purest form. A scent forged in fire and the unknown, like a whispered dare, as alluring as the night itself. Built not on a classic three-tier structure, but on two forces colliding: the fresh and luminous against the dense and haunting. After all, it is in darkness that we dream.