Strategic Beauty

You don’t always need new content ideas.
Sometimes you just need a better way to package them.🧚🏻‍♀️

I gave these five overused topics a fresh perspective.
Same services. Same topics.
Just content people actually want to stop scrolling for. 👀

p.s. This is exactly the kind of content the Content Club members get every month. Comment “SOCIAL” and I’ll send you the details.

strategic. trending. aesthetic.
you shouldn’t have to pick just one. 👀

imagine having your next month of content already planned, designed AND written for you.

no more finishing a full day of clients, coming home exhausted and realising you STILL have to figure out what to post, edit everything and write the captions.😵‍💫

imagine how much time (and mental energy) that would give you back.

and the best part? you’re not just getting another bunch of pretty templates.

because your content should look good, keep up with what’s trending AND have actual marketing strategy behind it.🧚🏻‍♀️

👉🏼 that’s exactly what I created the BeautyPro Content Club for!

you still get to make the content your own, but all the planning, creating and marketing brainwork? already done for you.

✨comment CLUB and I’ll send you the details.

okayyy maybe I’m judging just a little 😜

if you’re feeling slightly attacked right now…
consider this your intervention 👀

✨comment ‘CLUB’ and I’ll send you the thing I created to make this whole content thing SO much easier.

content planned. templates ready. captions written. you just make it yours and post. 🧚🏻‍♀️

your future client does not care about the tiny technical details as much as you think she does 👀

she’s thinking: “but what does this actually do for ME?”

and THAT is the content that gets her attention, builds desire and gets her closer to booking.

inside the Content Club, that strategy is already built into your content.🧚🏻‍♀️

✨ comment “CLUB” and I’ll send you the details

sorry to say this, but posting another before & after isn’t going to magically fill your calendar 👀

your future clients need more than proof that you’re good at what you do.
—> they need content that makes them stop, relate, trust you and think, “Okay... she gets exactly what I want.”

that’s the difference between posts they scroll past and posts that moves them closer to booking. and this is exactly the kind of content the Content Club members get every month.

comment ‘SOCIAL’ and I’ll send you the details.🧚🏻‍♀️

over 1,000 new faces here in the last few days so this trend felt fitting 🤍

I think it’s easy to look at someone online and assume they have it all figured out.

I definitely don’t 😅

there are things I’m really proud of, things I’m still figuring out and probably always will be.

just me, in all my different versions 🤍

these are the content trends I think beauty pros will see EVERYWHERE in October 👀

some are already picking up, and some are ones I’m calling early and have already turned into ready-to-post templates for Content Club members.

because being early to a trend is a lot more fun than finding it once your entire feed has done it 🤭

✨ comment “TEMPLATE” and I’ll send you the Content Club details

🚨 TRENDING POST ALERT 🚨

this trend is taking over Instagram right now, so obviouslyyy I had to create the beauty industry version🧚🏻‍♀️

and yes, this exact animated carousel is now inside the BeautyPro Content Club!

👉🏼 comment “TEMPLATE” if you want the editable version + access to hundreds of ready-to-post templates.

why I love this trend so much for beauty pros:

→ it’s a pattern interrupt that actually makes you stop scrolling

→ you can use the Story bubbles to show your services, results or brand personality

→ it looks complicated, but once you have the template it’s ridiculously easy to customise 👀

basically, me catching Instagram trends so Content Club members don’t have to 😎🫴🏼

the Content Club members low key creating better content than most agencies lately 🤌🏻

and YES, every single post in these slides started as a template inside the Content Club 👀

so instead of sitting there wondering what to post, what hook to use, or how to make your content look cohesive…

you just log in, pick a template, customise it to your brand in Canva (if you want to) and post. ✨

that’s it.

because the goal of the Content Club was never to give beauty pros more random content ideas.

it was to make strategic content creation actually EASY while still helping your brand look elevated, cohesive and memorable.

and seeing hundreds of beauty pros take the same templates and make them look completely different honestly blows my mind every month 🫶🏻

✨ Comment “CLUB” and I’ll send you the details

respectfully… some beauty posts have been done to DEATH 👀

“brow lamination aftercare”
“before & after lashes”
“skincare 101”

there’s nothing technically wrong with any of them.

the problem is your future client has probably seen some version of them 274 times already🫠

you don’t always need a completely new topic. sometimes you just need a much better *angle*.

something that makes her stop because it sounds like something she’d actually say, think, send to a friend or want to know.

and that’s the part I do for you inside the Content Club.✨
I find the angle. I write the hook. I build the strategy into the template.
you just make it yours and post.

🧚🏻‍♀️comment “CLUB” and I’ll send you the details