Exalted - Beauty & Brow Bar

If I had to rebuild my beauty business from $0, these are the things I’d prioritise FIRST.

Building Exalted has taught me so much, and if there’s one thing I’ve learnt, it’s that growing a successful beauty business is about so much more than being good at what you do.

It’s about building a loyal clientele, learning how to actually run a business, having systems that support you, backing yourself and making decisions that set you up for long-term success.

These are the things that I believe make the biggest difference,
especially when you’re starting out and trying to figure everything out as you go.

I didn’t learn everything overnight, and I’m still learning now. But if I could give a newer version of myself one piece of advice, it would be to focus on building a strong foundation.

Because the goal isn’t just to be booked out. It’s to build a business that supports the life you actually want to live.

For me, that’s the freedom of being my own boss, creating something I’m proud of, connecting with the incredible women who come into my salon and helping other artists grow along the way. 🥹

And that is what makes all the hard work worth it.

Can’t believe I almost didn’t offer Lash Lifts 😳

If you’re still wondering what in the HECK all this Korean lash lift craze is about, let me explain… 👀

A Korean lash lift is a semi-permanent lifting technique that focuses on lifting the natural lashes from root to tip, using a different approach to processing and conditioning the lashes.

So why do I prefer this method, you may ask? Well, because I like it, duh HAHAHAHA 🤣

No, but seriously… there are a few reasons why I’ve fallen in love with this technique! One of my biggest struggles with traditional lash lifts was the constant stress of underprocessing the lashes because I was so scared of overprocessing them. Finding that sweet spot could be tricky, and I wanted a method that gave me more confidence and consistency in my results.

Since switching to Korean lash lifts, I’ve been LOVING how consistent the results are across both eyes, how beautifully the lashes lift from root to tip, and the feedback from my clients has been SO GOOD. 🥹

My clients have told me they find their lifts last longer, achieve a better lift and that their natural lashes don’t feel as dry afterwards.

And honestly? Seeing those beautiful, consistent results while feeling more confident in my technique is a WIN-WIN for both me and my clients. 🤌🏼

Here’s just a normal still photo of a brow lamination I did a few months ago…

I thought this week I’d take it back to basics on social media. Back when you could just post a still photo, it would get heaps of traction, and we didn’t feel like we had to constantly reinvent the wheel to keep people interested 😂

Do I have 7 other banked-up carousels on Canva ready to go? Yes.

Am I choosing to post a normal brow photo instead? Also yes 😂

Things I stopped doing in my business that completely changed the way I work 👀

When I first started my business, I thought being a “good business owner” meant doing everything. Saying yes to everything, offering every service, trying to please everyone, constantly being available and doing things just because that’s how I’d always done them.

But as Exalted has grown, I’ve realised that sometimes growing your business actually means doing LESS. (In some areas)

I’ve stopped:
→ holding onto services that no longer make sense for my business
→ saying yes just because I feel bad saying no
→ trying to cater to absolutely everyone
→ doing things the “traditional” way just because that’s how they’ve always been done
→ making decisions based purely on what other businesses are doing
→ feeling like I have to be available 24/7
→ being scared to change something because I’ve already invested time/money into it

And every time I’ve made one of these changes, I’ve thought…
“Why the hell didn’t I do this sooner?” 😂

Your business is allowed to evolve as you do. What worked when you started might not work for the business you’re building now and thats okay!

Sometimes the biggest growth comes from knowing what to let go of xx

Crispy before and after 😮‍💨
Swipe for more info on hybrid dye & dry brows ➡️

See those darker spots circled? When the area is dry, flaky or uneven in texture, the dye can grab more intensely in those areas, leaving little darker patches or spots that can make the finished brow look uneven.

How to avoid it:

• Keep the brow area hydrated between appointments
• Avoid over-exfoliating around your brows
• Don’t pick or scratch at dry skin
• Be mindful of strong skincare actives around the brow area
• Let your brow artist know if your skin is particularly dry or irritated

It’s not always the dye itself, unfortunately this client does experience dry skin and it gets worse with cooler weather. So she does get little dark spots like this, but that’s why consultations are necessary; as I was able to communicate the possibility of these little spots coming up.

The stain and shape still came out fire though 🔥

Thought I’d let you get to know the girl behind Exalted a little better 🫶🏼

Zoom in for the lore 😂
But much more to me than even just these x

Tell ya what, this trend gets me every damn time 😬😂
It’s ok to have fun on here right girls?!

Things I wish you knew before a Brow Lamination…

A brow lami isn’t just about making your brows look fluffy & full for a few days/couple weeks 👀 There’s actually a lot that goes into getting the best result; from your natural hair type, previous brow treatments and skin condition, to how we style and maintain them afterwards.

The goal isn’t just laminated brows. It’s healthy, styled brows that actually suit YOU.

Not sure where to start? We offer free consultations for all services 🫶🏻