LuxxAlchemy

CAN YOU ACTUALLY SMELL THE DIFFERENCE, OR ARE YOU JUST PAYING FOR THE NAME?

Armani Stronger With You Powerfully is hands down one of my FAVOURITE fragrances of 2026. But seriously, who can justify that designer price tag?

So we put the original head-to-head with our Amber Forge in a blindfolded smell test.

No scripts. No staging. Just 100% genuine reactions to see if we could actually tell the difference.

And let's just say... the results surprised us!

Would YOU be able to tell the difference? 👀

In the perfume capital of the world 🇫🇷✨ Finding inspiration for something truly special. Our first-ever exclusive Luxx Alchemy collection. 🖤👀

Unrelease scent of the day coming to you from the perfume capital of the world! Niece/Grasse 🇲🇫

Should we drop this one? 🙃

First fragrance house done. Wow that was insane We may need help choosing our winter original

WE ARE IN FRANCE!!! Meeting suppliers for our first original creation ✨️

YOU GUYS NEARLY SOLD US OUT BEFORE WE EVEN LAUNCHED! 🤯🔥

We knew these two scents were going to be popular, but we honestly weren’t prepared for THIS.

You’ve officially made this our BIGGEST fragrance launch to date! 🖤

🚨 GENERAL PUBLIC ACCESS IS NOW LIVE! 🚨

Here's the catch… we have LESS THAN 25 BOTTLES LEFT OF EACH SCENT! 😳

At this rate, we genuinely wouldn’t be surprised if they’re gone by lunchtime.

And once they’re gone, it’s going to be a little while before we can restock.

So if you’ve had your eye on either of these new releases, TODAY is the day. Don't say we didn't warn you! 👀

Seriously though, thank you all SO much. The support you’ve shown our little Aussie brand has been absolutely unreal. 🖤

LESS HYPE. MORE PERFUME.

6 MONTHS IN THE MAKING. TODAY IS THE DAY! 🚀

And we're announcing it all the way from Amsterdam! 🇳🇱

Two brand-new fragrances are finally dropping, and as always, our VIPs get first dibs! 🔥

💌 VIP ACCESS: Today at 9AM AEDT
If you're subscribed to our email list, keep an eye on your inbox (and check your junk folder!). Your exclusive access email will land at 9AM.

🌍 GENERAL RELEASE: Thursday

Here's the catch… we've made LESS THAN 100 bottles of each fragrance for this initial drop, and we have a feeling they won't stick around for long. 👀

As for us, it's 10PM here in Amsterdam after one VERY long journey from Australia, so we're calling it a night. 😴

By the time we wake up, launch day will be underway back home!

Good luck, VIPs. You've got first dibs! 🖤

The lads are going to want to pay attention to this one. 👀🔥

TWO new fragrances are dropping this week, and this one's for the men. 🚹

We've been sitting on these for MONTHS, waiting for the perfect time to release them. Trust us, it'll be worth it.

🔐 VIPs get FIRST ACCESS this Wednesday, before everyone else on Thursday.

Want in? Head to our website and sign up via the pop-up. That's your VIP access sorted.

Now, fragrance lovers... can you guess which scent we've recreated? 👇

We were absolutely NOT prepared to hit 7K today, but here we are! 😅

18 months ago, Luxx Alchemy was just a dream. Today, 7,000 of you have given us a go, backed our little business and helped turn that dream into something real. 🖤

Honestly, we can't thank you enough!

Here's to 10K! 🥂 We promise we'll be a little more prepared for that milestone 😂