International Lash Masters

🎙️ Do you really understand WHY the products you use work?

At the International Lash Masters Melbourne Conference, Jacqui sat down with Otto from Elleebana to discuss MonoFusion, the innovation behind one-step lamination, and the chemistry that makes it possible. 🧪

With over 30 years in the industry, Otto shares his insights into product formulation, the science behind lamination, and how brands like Elleebana continue to innovate and challenge traditional treatment methods.

💡 Because being a great artist is about more than knowing HOW to perform a treatment. It’s about understanding WHY it works.

Understanding the chemistry, ingredients and technology behind the products we use allows us to make more informed decisions, deliver better results and continue evolving as professionals.

And that’s exactly the kind of education and conversation we’re passionate about bringing to the beauty industry through ILM. ✨

🎥 The full conversation is now LIVE on YouTube!

🔗 Link in bio to watch.

Perfecting another lash set or brow lamination isn’t necessarily going to grow your business. 👀

At some point, the next level isn’t about getting better at the treatment — it’s about getting better at business.

That’s exactly why we created ILM Business Insider.

We’re bringing together people from within our industry who have actually figured out how to do the things so many beauty business owners are trying to achieve:

✨ Build a fully booked salon
✨ Create a team and step away from doing every treatment yourself
✨ Improve the customer experience and build client loyalty
✨ Sell online courses around the clock
✨ Build and scale an e-commerce brand
✨ Understand marketing, numbers and profitability
✨ Create multiple streams of revenue
✨ Build a business that can actually grow beyond you

No gatekeeping. No generic business advice from people who don’t understand the beauty industry.

Just real conversations with people who have done it, sharing what worked, what didn’t and what they’d do differently.

📍 ILM Business Insider — Brisbane
🏨 The Calile Hotel
📅 Saturday, 28 February 2027
🎟 Limited to 100 tickets
💸 Early Bird Tickets $149

If you know you’re good at what you do, but you’re ready to become better at the business behind it, this is for you.

Comment CALILE and we’ll send you the ticket link. 🖤

Now on YouTube - a quick chat with Jacqui about How ILM started, us trialling a 2 day event and how important digital marketing has become for small business.

Head to the link in our bio to watch 🫶🏼

We spoke with Sherri behind the scenes at ILM last week about combatting burnout and how tech and automations can assist whilst running a business!

Sherri held a 45 minute session at our conference which included a 10 minute breathwork session!

Earlier this week you would have received an email from us to check in after Sherri’s session with how your tracking. Using your Timely check in pads provided during your session!

To watch the full video comment SHERRI below and I’ll send over the link to our YT channel 🫶🏼

Announcing our first entrepreneurs real soon!

Ever look at a successful beauty business and think… but HOW did they actually get there? 👀

How did they get fully booked?
How did they scale?
What marketing actually worked?
When did they hire?
How did they add e-commerce, digital products or new revenue streams?
And what would they do differently if they had to start again?

That’s exactly what we’re getting into at ILM Business Insider.

No polished presentations. No gatekeeping. No generic business advice.

I’ll be sitting down with successful business owners and asking the questions we actually want answered — the decisions, mistakes, strategies and turning points behind the businesses you see today.

We’ll be talking MARKETING • SCALING • AI • E-COMMERCE • DIGITAL PRODUCTS • SALON STRATEGY 📈

📍 Brisbane
📅 28 February 2027
🎟 Limited to just 100 seats
💰 Early Bird tickets $139

And I’ll be announcing who’s joining me very soon… 👀

Comment CALILE and we’ll send you the link to secure your seat.

Ever looked at a successful beauty business and thought… HOW are they doing that? 👀

How did they get fully booked?
How did they scale beyond just doing clients?
How are they making consistent online sales?
How did they build a team?
How are some beauty businesses doing $100K months?
And what did they actually do to get there?

Those are the questions I want answered.

Introducing ILM BUSINESS INSIDER 🎤

This isn’t another conference.

It’s a few hours of real conversations with successful business owners, where I’ll be interviewing them and asking the questions we ALL want to know.

No generic presentations. No gatekeeping. I want to know exactly how they built it.

We’ll be talking:

✨ Salon growth & scaling
✨ Getting booked & staying booked
✨ Marketing strategies that actually drive sales
✨ Digital marketing
✨ E-commerce & online revenue
✨ Websites & the customer journey
✨ AI for business
✨ Digital products
✨ Teams, systems & what happens behind the scenes

Whether you’re brand new to the beauty industry, already running a salon, or ready to turn what you’ve built into something much bigger — Business Insider is for you.

And Brisbane is only the beginning. 🇦🇺🇳🇿

We’ll be taking ILM Business Insider across Australia & New Zealand, bringing different business owners, conversations and insights to each city.

📍 BRISBANE — 28 FEBRUARY 2027
🎟 ONLY 100 TICKETS
🔥 EARLY BIRD $139 — ENDS FRIDAY

I’ll be announcing who’s joining me on stage very soon… 👀

This is our first ever ILM Business Insider and I cannot wait to bring it to Brisbane.

👇 COMMENT “CALILE” TO SECURE YOUR SEAT.

We speak to Sveva from SURVIVOR SKIN about exhibiting at the 2026 ILM Lash and Brow Conference in Melbourne.

With over 20 exhibitors this year, our attendees had a ball shopping supplies from a variety of brands from Aussie businesses growing in our industry.

See you again tomorrow as we welcome our expo pass ticket holders for the first time 🫶🏼