PEG PASTE

A new flavour (2 min holiday, twice daily) coming to your brush next week.

- No mint. No menthol.
- Smooth, creamy.
- Micro-hydroxyapatite toothpaste.
- No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours.
- 15 ingredients, all with purpose
- Formula reviewed by Dr Cate Ge**er, our Chief Dental Officer
- Australian made and family owned.
- Vegan, Halal certified.

Not everyone wants their toothpaste to taste like toothpaste.

No mint. No menthol.

Tastes like: the tropics.

Feels like: smooth cream

Coming soon. Sign up to our mailing list for all in the know.

GIVEAWAY ⭐️
We’ve absolutely hacked the daily routine with this incredible GIVEAWAY with our fellow fave Aussie brands.
Make everyday parenting a little easier and more wholesome, from lunchboxes and meal times to sunscreen and brushing teeth.
Non-toxic, balanced, beautiful.

One lucky winner will receive:
 ☀️ Sun & Daughter Mineral Sunscreen + Brush 
 📚 Baby Food Bible, Lunch Box Bible + Bable Drink Bottle 
 🍽️ NOMO Mini Kids Bundle: 4 x plates, 4 x bowls, 4 x cups + cutlery, in your choice of colour 
 🦷 Peg Paste Kids Trio + 2 x brushes
Total prize pool valued over $490

To enter:
 FOLLOW PEG PASTE® Sun & Daughter | mineral kids sunscreen SPF50 BABLE NOMO 
 SAVE this post
 TAG a parent who’d love this (each comment = 1 entry)
BONUS entry: share to your stories and tag us 💛

Entries close Wednesday, 7th October at 12pm AEST. The winner will be announced here and contacted by DM from PEG PASTE® only. We’ll never ask for payment or card details.
Open to Australian residents 18+. This promotion is not sponsored, endorsed or administered by, or associated with, Instagram.




Peg Paste Presents: The Wrangling Olympics.
Event = The Skate.

Judges say = “Text book avoidance technique.
Full marks for commitment to the bit.”

Parent-points for a toothpaste that actually:
tastes good (HELLO, coconut!)
Is vegan
Formulated with micro-hydroxyapatite
No synthetic sweeteners
Fluoride free. Non-toxic. SLS-free
No preservatives
Safe if swallowed!

Here’s what to look for, and what we put in (and left out of) Peg Paste Kids

→ Micro-hydroxyapatite instead of fluoride, the same mineral enamel is made of → No SLS, parabens or synthetic sweeteners → Reviewed by our Chief Dental Officer, Dr Cate Ge**er

Three flavours: Just Plain, Gentle Mint and Coconut.

References ¹ [Adult 18-month RCT, full citation to confirm] ² [2024 systematic review and meta-analysis, full citation] Naim & Sen (2025), Journal of Functional Biomaterials. Ingredient safety: mdpi.com/2813-0464/4/3/38 · tichemindustry.com/post/2018/05/29/sodium-lauroyl-sarcosinate · pubmed.ncbi.nlm.nih.gov/31588615

Peg Paste Presents: The Wrangling Olympics

Event = The couch roll

Judges say = “Technically illegal. We’ll allow it.”

Coconut — Subtle creamy coconut without artificial flavours or sweeteners.

Non-toxic.
No fluoride.
No parabens.
No artificial colours.
Tiny dictator won’t spit? Safe if swallowed.

Gentle Mint —
a mild, non-spicy toothpaste ideal for young or sensitive mouths.

Non-toxic.
No fluoride.
No parabens.
No artificial colours.
Tiny dictator won’t spit? Safe if swallowed.

Just Plain — The plain pasta of natural toothpaste, suitable for infants + big kids.

Non-toxic.
No fluoride.
No parabens.
No artificial colours.
Tiny dictator won’t spit? Safe if swallowed.

We’re serving clean.

Formulated for Big Teeth Energy people who can’t read ‘Do Not Swallow’ warnings. Peg Paste tastes great + is safe if swallowed.

“In cases where swallowing of toothpaste is likely, the use of Hydroxyapatite [HAp] instead of Fluoride
should be preferred, particularly in young children...
clinically relevant toxicity can be ruled out.”
— Naim & Sen, Journal of Functional Biomaterials, 2025