12Reasons

12Reasons

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From mediocre to extraordinary, 12Reasons for exquisite hair. Vegan β€’ Cruelty Free β€’ Australian Owned

16/06/2026

is in her super soft wave era 🌊 Lived-in, effortless, and perfectly undone - that beachy finish we can’t get enough of ✨Via & 🀍
Colour safe. Vegan. Designed and formulated in Australia. Paraben free. Sulphate free. Not tested on animals.
πŸ›’ Shop now in Australia via https://www.i-glamour.com/brands/12reasons

11/06/2026

knows the key to unlocking the glossiest hair of your life is the Marula Oil Hair Serum πŸ’—
Dispense a small amount of serum, rub between palms, then lightly smooth over styled hair. Focus on mid-lengths to ends to add shine, tame flyaways, and refine the final look. ✨
Colour safe. Vegan. Designed and formulated in Australia. Paraben free. Sulphate free. Not tested on animals.
SHOP NOW via https://www.i-glamour.com/Product/704213/12reasons-marula-oil-hair-serum πŸ›’

08/06/2026

Silky texture. Effortless finish.
refines the hair’s surface for smoother, softer strands that look polished and feel incredible. Perfect for straight styles, blow-dries or sleek finishes.
SHOP NOW in Australia via https://www.i-glamour.com/brands/12reasons πŸ›’

06/06/2026

Hot girls don’t fight humidity πŸ’– The Absolute Illuminator Coat Spray delivers glossy, sleek and frizz-free hair that lasts ✨ Lightweight shine, smooth blowouts and humidity defence in every spray.
SHOP NOW via https://www.i-glamour.com/Product/704267/12reasons-the-absolute-illuminator-coat-spray πŸ›’

Photos from 12Reasons's post 03/06/2026

Swipe right on your new hair soulmate πŸ’˜
Our treatment masks are here to hydrate, smooth, repair and shine - from Marula Oil for glossy moisture, Keratin for stronger, repaired strands, to Argan Oil for soft, frizz-free smoothness.
Find the one that loves your hair back ✨
SHOP NOW via https://www.i-glamour.com/brands/12reasons πŸ›’

02/06/2026

SPOTTED πŸ‘€ from creating this incredible updo using The Absolute Volume Powder ✨🀍
The secret to that lifted, airy structure? Instant root volume and texture that helps build grip and hold for effortless styling πŸ’« Perfect for updos that need body without heaviness or crunch.
πŸ›’ Shop now in Australia via https://www.i-glamour.com/Product/704250/12reasons-the-absolute-volume-powder

01/06/2026

2026 the year we bring back hair tinsel?

29/05/2026

spotted in May must-haves βœ¨πŸ’— The team at included The Absolute Leave In Conditioning Spray in their monthly beauty picks, and we’re loving the love ☁️
A lightweight conditioning mist designed to soften, smooth and hydrate while keeping hair feeling fresh, manageable and healthy-looking all day long πŸ’§ Nothing better than seeing your hair essentials make the cut πŸ’–
πŸ›’ Shop now in Australia via https://www.i-glamour.com/Product/704272/12reasons-the-absolute-leave-in-conditioning-spray

26/05/2026

is the perfect post swim hair refresh πŸ’§

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Unit 8, 1801 Botany Road
Sydney, NSW
2019

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4pm