Always Human
Empowering people and brands
We partnered with to bring the Mojave Wasteland to the Australian outback for the launch of Fallout Season 2.
The brief: create a social-first, localised campaign to build hype for one of Prime Video’s biggest global titles.
Working with 10 of Australia’s most exciting creators, we delivered 24 pieces of content across Instagram, TikTok, YouTube and Spotify. The result: over 28.42 million views and four viral hits, with each creator reimagining the world of Fallout through a distinctly Australian lens. From hyper-local humour to iconic beach backdrops, we didn’t just recreate the Wasteland - we made it our own.
This creator-led approach ensured the campaign didn’t just land in the moment, but continues to live on across the platforms of some of the country’s biggest voices.
The impact? Fallout Season 2 is now Prime Video’s 6th most-watched season of all time.
Not bad for a few weeks in the Wasteland. Vault-Tec would be proud.
01/09/2023
A record breaking week. Grab hold of the news that boomed, all wrapped up in On The Source.
05/07/2023
It was a team effort across the agency last month for the x 2023 Rugby World Cup jersey launch. 🏉
From creating one giant jersey, coordinating five athlete media briefings, inviting seventy young Wallabies fanatics, executing full event production and securing over one hundred and fifty pieces of mainstream coverage across broadcast, print, online and social, nothing feels better than when an event makes it off the pitch.
Nothing feels better than a fresh kit.
Last week, the Always Human team helped unveil the new 2023 Rugby World Cup jersey with a giant 30 m replica held by local rugby fans.
On hand to make the kit debut were rugby stars Michael Hooper, Quade Cooper, Taniela Tupou, Angus Bell and Jordan Petaia.
Best of luck to the Wallabies on their RWC campaign in France. We can’t wait to see you don the iconic gold jersey.
21/06/2023
The all-time highest run-scorer and wicket-taker in the Women’s Ashes has taken it to the next level once again. Always Human’s will be the first woman to embark on a record fifth Ashes tour of the UK, making it her 10th overall. A huge congrats EP on this achievement, we are so proud!
14/06/2023
found in their shared love for the waves, so they rode together in an epic new collaboration 🌊
Blending their identities of travel, surf culture and spirit, this collection features a retro spin on Oakley’s Hydra shades and an apparel line-up of hoodies, tees and board shorts. Each unique piece is designed to take free spirits straight from the city, to the sand and salty air.
09/06/2023
For some football is life, for others it’s hitting the slopes or bathing in a forest. Whatever your thing, you best BELIEVE we’ve got you covered with this week's dose of On The Source.
We are runners, we are track stars. It’s and the community are lacing up to hit a zone 5 pace today.
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Level 1 West, 128-130 Rothschild Avenue
Sydney, NSW
2018