Sweet Beauty Esthetics

Hey bestie, if you haven't met her yet… meet Aimee ✨

She joined us back in September, so she's not new new anymore, but if you haven't booked in with her yet, consider this your proper intro 🤍

Aimee has always had a love for the beauty industry and for helping people feel confident and cared for. Her approach is calm, detail-oriented, and all about creating a relaxing experience for every single client 🤍Aimee and Alyssa actually met YEARS ago when Aimee became her nail tech… and Alyssa STILL drives all the way to Cambridge to see her to this day.

at SBE she offers waxing, tinting, and lash lifts... including our newest service, the Korean Lash Lift, which is QUICKLY becoming a client favourite, and Brow laminations are in her lineup too!

And good news for tan lovers, Aimee's spray tans are open this week ONLY at 30% off 🤎✨

Outside of the salon, Aimee is a proud mom of two teenagers 💕 You'll catch her with her family, hitting up local faves like Gyubee, and sipping on a Starbucks protein loaded latte ☕✨💪🏼

A few months in and we already can't imagine the team without her 🤍

✨ Haven't met Aimee yet? Book in with her next time you're in.
✨ Already an Aimee client? Show her some love:
• Leave her a Google review (mention her name… it makes our day 🥹)
• We do a monthly $50 giveaway for reviews
• Share your experience with friends or on your socials
✨ Refer a friend, get 10% off your next visit… and they get 10% off too

So glad you're part of the Sweet Beauty family, Aimee 🤍
📍Kitchener-Waterloo | Book online or DM us anytime 💕

The Foundation category in our Effortless June Summer Challenge is all about the services that make daily upkeep easier ✨

Think less shaving, less irritation, and smoother skin that’s ready for beach days, patio nights, vacations, and spontaneous summer plans ☀️

Staying consistent with your waxing routine helps hair grow back softer and finer over time, which means less maintenance in the long run 🤭

A few summer waxing reminders from your estie besties:
☀️ Exfoliate a few days before your appointment (not the day of)
☀️ Keep skin hydrated between appointments
☀️ Avoid heavy sweating, hot tubs, and direct sun right after waxing when possible
☀️ SPF your freshly waxed skin this summer!!

This is the kind of beauty maintenance that keeps your routine feeling effortless instead of stressful 🫶

If smoother skin with less daily effort sounds like your kind of summer, now’s the time to get consistent with your waxing routine 👀

Book ahead now because summer appointments and long weekends fill up FAST ✨

📞 your estie bestie is calling…

This is your sign to stop saying “I’ll book later” for your summer appointments 👀☀️

Between weddings, vacations, long weekends, patio nights, and all the last minute summer plans, our schedule fills up FAST this time of year — especially around long weekends.

If you already know you’ll want your lashes lifted, brows fresh, skin smooth, or your glow topped up… book ahead now so future you isn’t stressed trying to find an appointment 😅🤍

Your summer maintenance routine starts with pre-booking!

Send this to your bestie or tag the friend you need to coordinate appointments with 👯‍♀️

Sometimes it’s not facial redness that people find the most bothersome… it’s those little blue veins that seem impossible to cover with makeup ✨

The good news? Blue facial veins can absolutely be treated with laser — they just require different settings depending on the size, depth, and location of the vessel.

Our Nd:YAG laser works by safely heating the vein underneath the skin, causing it to collapse and gradually fade as your body naturally clears it away over time. Smaller vessels closer to the heart (like around the nose) often respond faster, while veins further from the heart can take longer for the body to fully process and clear.

That’s why results can take anywhere from about 4–12 weeks depending on the area treated and the type of vessel we’re targeting.

Some clients notice improvement quickly, while others may need a few sessions for best results — especially with larger or deeper blue veins.

And don’t worry, we use our Zimmer cooling machine during treatment to help keep things comfortable ❄️

If visible facial veins have been bothering you lately, book a consultation and let’s talk about your options ✨

Maintenance vault JuneYour summer routine called… and she’s trying to make your life easier ☀️🤍

Introducing our Summer Maintenance Vault, a little reward for building the kind of beauty routine that keeps up with your real life.

Because between beach days, weddings, patios, vacations, concerts, long weekends, and spontaneous plans… getting ready every single day gets old REAL fast 😅

So for the month of June, we’re challenging our clients to build their own effortless beauty routine by completing services in 3 out of our 4 maintenance categories throughout the month.

Complete 3 of the 4 categories in June and you’ll unlock our Summer Maintenance Vault 🎁✨

Inside the vault:
🤍 Full size Bushbalm Sugar Scrub
🤍 Bushbalm N**e Mini Oil
🤍 Nuda Dew Cleanse Mini
🤍 Bushbalm Hydrogel Vajacial Mask
🤍 A cute summer pouch to keep it all together

Here’s how the categories work:

✨ THE FOUNDATION
Your smooth skin, low-maintenance base.
Eligible services:
• Laser Hair Removal
• Waxing
• Sugaring

✨ THE DEFINITION
The “I woke up like this” category.
Eligible services:
• Lash Lift
• Brow Lamination

✨ THE GLOW
Your effortless summer glow.
Eligible services:
• Spray Tans
• Vajacials

✨ THE FINISH
The little details that make you feel put together.
Eligible services:
• Permanent Jewellery
• Ear Piercing
• Vajacials

(Your vajacial can only count toward ONE category.)

The whole idea behind this challenge is to help our clients discover what an effortless beauty routine actually feels like 💛 Less daily upkeep, less rushing to get ready, and more time enjoying your summer.

Honestly… once your routine starts working FOR you, there’s no going back 👀

Who’s joining the challenge this June? ✨ Drop the category you’re starting with first ⬇️

Book your June appointments now before summer schedules fill up ☀️

Beach days are way more enjoyable when you’re not stressing about irritation, bumps, redness, or what your bikini line looks like 👀✨

A vajacial is one of those services people try once… and then never want to go without again. It’s designed to take your wax or sugaring results to the next level by helping calm the skin, hydrate, gently exfoliate, and keep everything looking smooth, clear, and healthy between appointments.

Think of it as skincare for your bikini line 🤍

Whether you’re spending your summer at the beach, by the pool, on vacation, or just living in cute bikinis and shorts, this is the kind of maintenance that keeps you feeling confident and comfortable without constantly worrying about irritation or ingrowns.

And honestly… there’s something very effortless about that ✨

If you’ve been curious about adding a vajacial to your routine, this is your sign to give your skin a little extra love 🫶

✨ DM us with questions
✨ Add one onto your next wax appointment
✨ Or book your vajacial online anytime