Roch Lemay

WHAT WILL YOU CREATE NEXT?

Every new idea starts with a little curiosity.

Colour Mentoring is a space to explore, experiment and understand colour—so you can turn inspiration into confident, creative decisions behind the chair.

Colour Mentoring — Learn it · Mix it · Own it.

A beautiful space. A world of colour possibilities.

At the Davines Academy in Germany, the tables are ready for discovery, experimentation and those moments when colour finally makes sense.

Colour Mentoring connects the science with your creativity—deepening your understanding, strengthening your formulation skills and building confidence in every colour decision.

Elevate your knowledge. Expand your possibilities.

Colour Mentoring — Learn it · Mix it · Own it.

Valencia, through my eyes. ✨

Deep blue mosaics, sculptural curves and light that gives every shape movement. A beautiful reminder to look beyond hair for creative inspiration.

Thank you, Davines, for bringing us together in a city that left me inspired.

COLOUR MENTORING
Learn It - Mix It - Own It

Two oranges. Different dominant primaries.

YYR is yellow-led orange. RRY is red-led orange. BBR is blue-led violet.

Hue identifies the colour family. Our RYB teaching codes help you read the primary colours behind it: the repeated letter shows which primary dominates.

Across the circle, identify the warm and cool directions. Then look closer: which primary leads the hue you see?

That understanding sharpens your colour decisions behind the chair.

Colour Mentoring — Learn it · Mix it · Own it.

🌸 SAKURA VEIL — 桜ヴェール

Some colours don’t need to shout to change the whole image.

A veil of powder pink moves through a world somewhere between reality and imagination — soft, strange, playful and deliberately unexpected.

Inspired by the new visual language coming from Tokyo and Seoul, where street culture, beauty and fashion collide without asking permission.

Against black curls, washed-out pastels and flashes of electric colour, Sakura Veil becomes more than pink.
Sometimes it’s hair. Sometimes it’s fashion. Sometimes it almost disappears.

Look twice. That’s the point.

Creative Direction & Photography — Darling Graham
Model — Natalia
Model Agency — Together Model Management
Hair — Louis Hechter, Orbite
Hair Colour — Roch Lemay, Salon Pure
Special Thanks — Arielle Ruah
Clothing — Natalia and Bottega Veneta

🌸 SAKURA VEIL

Street colour just got softer.
Milky pink. Pearlescent light. Barely-there saturation.
Inspired by the new language of Asian street fashion.

Created with Davines MASK with Vibrachrom — because once you understand colour, you can stop following formulas and start creating them.

COLOUR MENTORING ·
Learn it.- Mix it.- Own it.

Hair Colour: Roch Lemay
Photographie: Darling Graham
Product: Davines MASK with Vibrachrom

PLATINUM, WITH A WHISPER OF CH*****NE. ✨

Darling wears blonde the way she wears fashion — with her own point of view.

A double-process platinum, kept deliberately luminous with a soft, slightly warm ch*****ne finish. Clean, modern and never over-toned.

Pre-lighten with Davines Century of Light, and tone with The Present Time demi-permanent colour.

Colour by Roch · Colour Mentoring
Created at Salon Pure · Montréal

FORMULA ↓
PREP: Pre-Chelating treatment
LIFT:: Century of Light + 20Vol
RECONNECT: Hearts of Glass Intensive Treatment.
REFINE: TPT 10,0 + 10,34 + 7Vol.
SEAL: Restoring Leave-in Mask & Replumping Hair Filler Superactive

MEET THE FOUR SPIRIT OF COLOUR MENTORING

Four Spirits. One shared purpose.
To honour the knowledge that came before us.

To connect and share what we know.
To remain open to learning.
To transform knowledge into expertise.
Each Spirit carries a purpose.
Together, they represent the journey of a colourist.

Swipe to meet the Four Spirits →

More than education. A community of colourists.

THE GUARDIAN OF COLOUR

Knowledge has a history. And history deserves to be remembered.

The Guardian honours the discoveries, principles and wisdom that shaped our craft — protecting them from being lost as our industry continues to evolve.

Because mentoring is not only about teaching what we know today. It is about preserving what came before us and carrying that knowledge forward to the next generation of colourists.

Protect the knowledge. Honour the past. Inspire the future.

*More than education. A community of colourists.*



THE WEAVER OF COLOUR

Knowledge becomes more powerful when we connect the pieces.

The Weaver brings together history, science, experience and creativity — creating connections that turn information into understanding.

Because mentoring is not simply about giving answers. It is about helping others see the connections, understand the why, and develop knowledge they can carry forward and share with others.

Connect the knowledge. Create understanding. Share it forward.

More than education. A community of colourists.



THE COLOUR BEARER

Every journey begins with the willingness to learn.

The Colour Bearer represents curiosity, openness and the desire to grow — receiving knowledge, questioning it, and allowing it to shape a deeper understanding of colour.

Because knowledge has value when we embrace it, develop it and carry it forward into our own journey.

Receive the knowledge. Awaken curiosity. Carry it forward.

More than education. A community of colourists.



THE COLOUR ALCHEMIST

Knowledge becomes powerful

Now, let’s focus on CHROMA — the intensity of colour.

Chroma is what makes a colour feel vibrant, soft, muted, rich or subdued. Behind the chair, controlling chroma means controlling the visual impact of the final result.

Same hue. Same level. Different chroma. Different result.

Discover more in Colour Mentoring by Roch Lemay.

WHAT IS YOUR COLOUR REALLY GOING TO DO?

A shade number tells you what you selected.

But can you predict the colour direction it will create?

Colour Mentoring Card Play trains the eye to connect pigment direction, canvas and result — so formulation becomes a decision, not a guess.
Read the colour.

Predict the result. Formulate with purpose.

Discover more in the Colour Mentoring programme.