TYPEBEA

Wash day doesn’t start in the shower, it starts the night before.

Step 1: Apply G·1 to your part line and temples, then go to bed. Baicapil™ works while you sleep, with 60% less hair loss in 12 weeks.

Step 2: Next morning, apply R·1 to dry hair and leave it for 20 minutes. It rebuilds bonds for up to 80% less breakage.

Step 3: Wash as usual.

Healthy hair isn’t about more, it’s about doing it in the right order.

Your scalp doesn’t take days off between washes. Neither does G·5.

G·5 absorbs oil, lifts roots and leaves no white cast, residue or grit. It also delivers 3% Baicapil™ straight to your scalp, so skipping a wash still counts as a growth step.

Shake. Spray. Massage. Go.

Still shampooing once? We need to talk.

Shampoo one lifts the oils, dirt and product build up. Shampoo two does the real work. It thoroughly cleanses and treats your scalp. One clears the way, the other gets the results.

Healthy hair starts at the scalp.

Five awards. One serum. Zero trace.

G·1 Overnight Boosting Serum is a leave-in scalp treatment powered by Baicapil™ that supports hair growth while you sleep.

Tested, loved and awarded, by Red Beauty, Marie Claire, Cosmopolitan, The Kit and British Vogue.

Start your 12 week hair growth journey today.

Less shedding. More hair. Minimal effort.

G·1 is our daily growth treatment, powered by 3% Baicapil™ to stimulate growth, increase density and reduce hair loss by 60%. It gives your scalp what it needs, and nothing it doesn’t.

Dirty, clean, wet or dry. One dropper on your temples, massage in, and style your way. No rinse required.

Your hair, your routine, just a little stronger.

Saturday morning reset⭐️

Products used: R•1 pre-wash mask, G•2 to cleanse, G•4 to gloss, R•4 to repair and S•1 to finish.

Same hair. One use apart.

Inside every strand are disulphide bonds, the links holding your hair’s structure together. Heat, colour and UV break them.
R•4 is clinically dosed to repair bonds inside the hair shaft, RDS Bond rebuilds them in the cortex.

80% less breakage after one use. 52% stronger. Three minutes, no rinse, once a week instead of your conditioner.

Your growth serum is only as good as the scalp it lands on.

G·0 clears the build-up. G·1 gets to work. Five minutes, one rinse, no fuss.

Shop the Ultimate Growth Duo now🫧

Designers, we’re looking for our type.

Our to do list is growing faster than our team, so we’re hiring a Graphic Designer & Creative to join our London team✨ If this sounds like you, comment ‘MY TYPE’ for more details.

White cast test? Passed.

G•5 cleanses, volumises and supports hair growth, with zero white cast. Lactic acid exfoliates the scalp and clears buildup, so your roots feel as fresh as they look. Made for all types.