Maria Velve - Green Beauty Curator

I’m turning 50 soon, and lately I’ve been thinking a lot about what I want this next chapter of my life in my work to look like.

After more than 20 years in the beauty industry in a variety of roles, I know the work I feel more passionate about is helping women navigate their changing beauty needs.

Changing skin. Changing makeup. Menopause. Confidence. Style. And all the things nobody really prepares us for along the way.

So I’m very excited to finally share my new home:

MARIAVELVE.ca is officially live 🎉!

It’s where you’ll find my make up services 💄 , consultations, the Menopause Beauty Transformation System, blog, and all ways to work together.

This next chapter is going to be a little more personal, little more unfiltered, and I’m really looking forward to sharing it with you 💖

If you’ve been here since the beginning, thank you for sticking around 🙏🏼.

Come take a look 👀. Link in bio.

Hey everyone! Let’s dive into an easy-to-follow minimalist makeup tutorial that’s perfect for anyone over 40. Get ready to refresh your look with some easy tips and techniques.

1️⃣ Want a peek at the products I used? Just drop ‘LIST’ in the comments for all the details.
2️⃣ Grab a sweet discount at Toronto brand Lithe Beauty ! Use the code MARIAVELVE10 or hit the link in our bio.
3️⃣ Shoutout to our Canadian faves, L'Oréal Groupe au/in Canada and Maybelline New York for their awesome makeup staples.

Enjoy a fabulous weekend, friends 🧡🍂.

If the skincare routine you’ve used for years suddenly doesn’t seem to be working anymore, you may not need more products.

As our skin changes, sometimes our approach needs to change too ✨. And it might not mean that you have to rush out and get the next thing.

These are a few things I focus on now at almost 50.

Has your skincare routine changed in your 40s?

I’m not giving up heels just because I’m approaching 50. But uncomfortable ones?

Oh yes, those I’m quite happy to leave behind 😅.

I have bunions, so I’ve become much more particular about what I put on my feet especially if I’m going to be standing or working for any length of time.

These chocolate brown booties from Cosy Island have a flexible, stretchy knit upper, built-in arch support, and a block heel, so I can still get the polished look I love while keeping comfort in mind.

And can we talk about the chocolate brown 🤎? Such a beautiful fall neutral 🍂 and an easy way to change things up if you automatically reach for black boots every year.

One thing I’m learning about style as I get older: comfort and style don’t have to be opposites.

🤎 View my booties with the sturdy block through the link in bio.

Gifted 🎁 COSY ISLAND
Opinions always my own.

Style over 40, fashion for women, fall style, comfortable heels, fall boots

The older I get, the more expansive my definition of beauty becomes 🤍.

I still love skincare.
I still have make up.
I love beautiful products, and the little rituals that come with them ✨.

But I also think beauty is found in the things that bring us back to ourselves.

Time outside in a place that you love 🌲.
A meal that nourishes you.
Spending time with people you love.
A quiet bath 🛁.
Rest.
Space to think or not think at all - this is a challenging one for me.

Maybe taking care of our glow isn’t always about adding another product to our routine.

Sometimes it’s about taking care of the woman underneath it all 💖.

What’s something that makes you feel more like yourself again?


Self care over 40, beauty rituals, women over 40

My curly hair has definitely become drier as I’ve gotten older, so my styling routine is all about moisture, definition, and keeping things simple.

I’ve picked up a couple of new things to try because they had great reviews 🤩!

1️⃣ Pre- Wash Care - .global Rosemary Scalp Spray

2️⃣ Hydration for Curls - Dream Coat for Curly Hair

3️⃣ Styling Cream - Honey Milk 5-in-1 Styling Cream 🍯

4️⃣ Curl Styling Gel - Curl Defining Soufflé

5️⃣ Diffuser -

I’m always experimenting with what works best for my curls as they change to fully silver 🩶.

Has your hair texture and dryness changed in peri-menopause? 👇🏼


Curly hair, curly hair products, curly hair routine, over 40, dry curly hair, beauty over 40

Sometimes the things we need to hear are the simplest 🤍.

As women, we’re so used to taking care of everyone else, being productive, keeping going, and sometimes feeling as though rest are taking care of ourselves needs to be justified.

And somewhere along the way, we’re also handed a lot of messages about what beauty is supposed to look like as we get older.

I’m learning to question some of those messages 🕊️.

✨Rest doesn’t need to be earned.

✨Self-care doesn’t need to be justified.

✨And beauty certainly doesn’t have an expiration date.

Maybe one of these is the reminder you needed today ✨.

Which one did you need to hear?

More concealer doesn’t always mean more coverage!

Especially as the skin around our eyes changes, piling on more product can sometimes make concealer more noticeable 🫣.

My approach now?
Start with less.
Blend.
Take a look 👀.
Then add a little more only where you actually need it.

It’s one of those small makeup changes that can make a big difference in how your makeup sits on your skin.

And no, I’m not saying women over 40 can’t wear full coverage concealer 😉. I’m saying we don’t necessarily need as much of it as we think (or as much as young individuals show us on here).

Has the amount of concealer you use changed as you’ve gotten older?

Makeup over 40, makeup over 50, concealer tips, makeup for mature eyes, makeup for fine lines