LUMI

We spend months preparing for a baby. 🤍

The clothes. The nappies. The pram. The cot. The endless tiny things we’re told we’ll need. But somewhere between all that preparation… what about mum?

LUMI is 100% female-led and, really, mother-led. Many of us have been through pregnancy, birth, breastfeeding, sleepless nights, changing bodies, and that strange experience of loving this completely new version of life while also trying to find your way back to yourself.

So this is our little mom-to-mom list. The things we wish someone had talked about more: intimate care, changing skin, proper nourishment, herbs and small rituals, pelvic-floor support, movement without pressure and permission to still need things that are just for you.

Because while everyone is busy taking care of the baby, someone needs to take care of YOU, too!

Reset the scalp. Let healthy hair follow.

Our Scalp Peel AHA-BHA Prewash Treatment combines exfoliating acids with botanical actives, pre + probiotics and deep hydration to clear away build-up, rebalance the scalp and create better conditions for stronger, healthier-looking hair.

FLASH SALE | ONLY 24 HOURS!

15% off everything in our shop, including Skin Filter, one of your most-loved products.

What are your must-haves? What are you grabbing today? 🛒👀

If you don’t know what your skin needs anymore, start here.

We’ve seen it again and again: different skin, different struggles, different journeys but the same three products are where we come back to time and time again.

Dream team doing dream things…

Poland, you never disappoint. And conveniently, you’re a pretty great place to meet when everyone is flying in from Estonia, Spain & Italy.

Very productive. Very professional. Would do again. 🤍

Some people just have that internal sun about them. The kind of warmth, curiosity and energy that somehow finds its way into everything they do.

Helen is one of those people.

LUMI began with something deeply personal: a mother trying to find a way to help her daughter’s atopic skin. What started as a search for something gentler and truly effective became years of curiosity, learning, questioning and refusing to settle for “good enough”.

That same spirit still shapes LUMI today. Botany and biotechnology. Nature and science. No unnecessary ingredients, no shortcuts, no compromises.

What began with one mother wanting better for her daughter has grown into an internationally awarded Estonian skincare brand that has helped so many more people along the way.

And through all the growth, Helen remains very much Helen — endlessly curious, always looking forward, and somehow bringing a little bit of that internal sun wherever she goes. 🤍

Our founder, CEO and the woman behind LUMI.

Things that happen when you start your first 4 weeks with LUMI* 🤍👀