Eyelashes by Arune. I AM Lash.

Eyelashes by Arune. I AM Lash.

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Eyelash Extensions Expert ๐Ÿฅ‡ Accredited Training Courses ๐Ÿ–Š๏ธ Eyelash Products that work with YOU ๐Ÿ‘Œ

Hi, my name is Arune, I am focused, professional, perfectionist. Multiple award winning lash artist, who fell in love with the whole concept of semi permanent eyelash extensions immediately after brief training course. I began her career in 2014, has trained with some of the most talented Eyelash Masters around the World. I opened the I AM Lash Academy back in 2019, and now as an educator myself I am proud to pass on my experience and knowledge to others. Over the last few years I have developed the 'I AM Lash PROโ€™ brand, which is recognised for its quality and innovation by many eyelash artists around the world. Through extensive product research, we can proudly commit to the statement, that we provide the highest quality products for the lash professionalโ€™s, whilst also delivering the highest standards of customer service. Our philosophy is that is not a job, itโ€™s a lifestyle, and to be at the top, you have to love it, live it and breathe it. We are here to help our fellow professionals to deliver the highest quality eyelash treatments.

15/10/2026

Brown lashes are having a moment. And once youโ€™ve tried them, you get it. ๐ŸคŽ

That same beautiful lash line, just a little softer. Less contrast, more warmth โ€” especially lovely on fair features or clients who find black a bit too much.

And brown doesnโ€™t have to mean barely there. You can still build fullness, texture and a proper fluffy set. The colour simply changes the finish.

For the client who says, โ€œI want lashes, but nothing too dark.โ€

These are the trays you reach for. ๐ŸคŽ

Have you introduced brown into your lash kit yet?

14/10/2026

Trust the processโ€ฆ halfway through and already looking this good. ๐ŸคŽ

BLOOM fans in brown, building up that soft, fluffy lash line one placement at a time.

Pick up like a classic. Place like volume. And just look at that texture. ๐Ÿ‘€

Got a client in mind for these? Find your next tray at ๐ข๐š๐ฆ๐ฅ๐š๐ฌ๐ก๐ฉ๐ซ๐จ.๐œ๐จ๐ฆ | @๐ข๐š๐ฆ๐ฅ๐š๐ฌ๐ก๐ฉ๐ซ๐จ

08/10/2026

Will UV save your retention?

Maybe.

But first you need to know why your retention isnโ€™t consistent.

If your environment is the problem, UV is genuinely interesting technology. It takes that variable out of the equation.

But if the problem is your prep, adhesive amount, placement or attachment?

Youโ€™re just curing a poor bond faster.

Thatโ€™s the bit I really wanted people to take away from my talk at โœจ

New technology will keep coming. New adhesives will keep launching. Marketing will keep promising better retention.

But before changing the product, ask yourself:

๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฃ๐˜ญ๐˜ฆ๐˜ฎ ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ข๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ด๐˜ฐ๐˜ญ๐˜ท๐˜ฆ โ€” ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฃ๐˜ญ๐˜ฆ๐˜ฎ ๐˜โ€™๐˜ท๐˜ฆ ๐˜จ๐˜ฐ๐˜ต?

Because your clientโ€™s natural lash is still on a clock. Nothing in the glue bottle changes that.

๐๐ซ๐ž๐ฉ. ๐„๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ. ๐€๐ญ๐ญ๐š๐œ๐ก๐ฆ๐ž๐ง๐ญ. ๐€๐Ÿ๐ญ๐ž๐ซ๐œ๐š๐ซ๐ž.

Start there.

Itโ€™s still not your glue. ๐Ÿ‘€

AM โ™ฅ๏ธ

05/10/2026

Still thinking about OPAL.

I stood in front of a room full of lash artists and basically said, โ€œ๐ˆ๐ญโ€™๐ฌ ๐ง๐จ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ ๐ฅ๐ฎ๐ž. ๐ˆ๐ญโ€™๐ฌ ๐ฒ๐จ๐ฎ.โ€ ๐Ÿ˜…

Fully prepared for a few side-eyesโ€ฆ

Instead, I spent the rest of the day being stopped by people wanting to talk about the speech.

Honestly, I never expected it to get the reaction it did.

Thank you to every single person who came to find me afterwards, shared their thoughts, asked questions or simply told me it made them think differently.

That was exactly why I wanted to talk about it in the first place.

Still a little overwhelmed by the response. ๐Ÿ™ˆ

Love,
AM โ™ฅ๏ธ

30/09/2026

Isolation isnโ€™t just about making sure lashes donโ€™t stick together.

Itโ€™s what gives you control over your placement.

If you canโ€™t see the full natural lash clearly, youโ€™re almost guessing where that extension is going to sit.

Good isolation lets you see:
โ€ข the direction of the natural lash
โ€ข the base clearly
โ€ข the angle you need to correct or follow
โ€ข exactly where you want the extension to sit

And that matters.

Because precise lash work isnโ€™t just about attaching an extension โ€” itโ€™s about placing it intentionally so the finished set flows in the direction you planned.

See the lash. Control the angle. Place with purpose. ๐Ÿ‘Œ

Good isolation is where precision starts.

25/09/2026

Last client done. Light off. Tweezers down. ๐Ÿ–ค
Another week of lashes complete.

Who else is officially done for the weekโ€ฆ and whoโ€™s back at it tomorrow? ๐Ÿ˜…

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Science Park
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