Elevate9.8

Every week at our team meeting we review who has been in the gym less than normal or not at all.

If we don’t know the circumstances we then aim to get in touch with them to get them back in, if you fall out the routine of going for one reason or another (life, holidays, illness etc) it can be daunting to come back which is why we reach out.

At any one time we typically have less than 7% of our member base who haven’t been in the gym for more than 12 days.

Our aim? Get this number to 2%!

We have members between 17 and 79!

Over the last year we have had a bigger and bigger range of people join us and we’re very honest in that we aren’t for everyone.

Don’t want Coached? We maybe aren’t the place.
Want to be trained 1-1? We aren’t for you.
Want to stick headphones in and pose? Good on you but maybe elevate98 isn’t the one…

However age is NOT a factor, one of the nicest things about the gym is seeing bonds between members we never would have expected, after all it’s good for us mentally to get to chat to people in different walks and stages of life!

We know it’s scary to change.

As much you may not like where you are it’s sometimes easier to stay in what you know rather than make a change that may not work.

Just know we know how hard it is and we’ll support you along the way

This one is pretty special.

Willie was my old head teacher in primary school a fair few years ago and to be honest he probably joined the gym based on a bit of a whim given that he was fond of me while I was at school.

Almost a year later and him and his partner Sophie are regulars (3x a week plus) and aswell as seeing the benefits are also a big part of our community.

As Willie says, you’re never too old for it!

Environment matters.

90% of the reason people come to us is the coaching and care we provide.

However in a world of AI and work from home there is something tangible about being physically in a gym (and even the whole process of getting ready and leaving the house to get there) that can’t be matched even if you have all the kit and the programming.

If you aren’t happy with your training maybe consider whether it’s the programme or actually the environmeny…

Social media is desperate to sell you ‘recovery’

While these tools have there place, they shouldn’t be our top priority.

Many of these things ‘feel’ good because they take you out the day to day stress of balancing work, family and a 100 other things however training properly does the same thing and can help us in the long-term!

For those of you who don’t know I was a 1-1 personal trainer before we built Elevate98.

Clients did sessions with me 1/2x per week and it was great. They were coached, got a chat and saw results.

I then gave them a session or two to do themselves and these went…

Not so well shall we say!

Which is understandable, after all people often hire personal trainers because they need the support, guidance and motivation we provide.

That’s why our coach-led classes, while not the main part of our offering, add so much to members in terms of building out a training week!

The reality is that everyone doesn’t need a totally unique plan.

The fundamentals work for a reason however the nuance is where we really earn our salt as coaches.

A rogue one from us👀

After 5 years and industry leading retention we know people come to us for many of the good things we do.

However, price plays a part.

When the gym costs £20 a month it’s easy to sack off, when you ‘commit’ with a payment you are more likely to ‘commit’ in terms of using it.

In 5 years of running a gym merchandise has proven the most difficult task👀🤣

It is however coming soon!