The Sensitive Curl Co.

Tomorrow we open. And I want to say something before we do. 🤍
Every seam in every product was chosen with your baby’s skin in mind. Every certification was verified personally. Every product decision was made by someone who has sat where you sit, awake at 2am, hoping the next thing will help.
I built The Sensitive Curl Co. from a very specific kind of exhaustion. The exhaustion of a parent who understands the science, knows the research, and still couldn’t find what their child needed.
So I built it. Properly. With every ounce of training, love, and professional integrity I have.
This is not just a brand. This is a love letter to every family doing this work.
One day. 🌿 Join the waitlist. Link in bio 🌿

Two days. ⏰
The shop opens Monday the 8th of June. If you have been following this journey, from the first post, through the sampling, through the supplier boxes arriving, this is the moment.
Join the waitlist before midnight tonight for guaranteed first-access notification the moment the shop opens.
22-momme OEKO-TEX® certified Mulberry silk. French-seamed. Hypoallergenic. For babies, children, and the parents who care for them.
Two days. Final chance - shop opens 8 June. Link in bio 🌸

We hadn’t even launched yet. 🤍
This message came in from Gillian, mum to Stella, after receiving her PR package this week. Unsolicited, unprompted, and completely unexpected.
This is exactly why we built The Sensitive Curl Co. the way we did. Every seam, every certification, every detail, chosen with intention.
Not long until we open our doors. 🌿 Join the waitlist - link in bio.

Everything your family needs. In one place. 🌿
The Sensitive Curl Co. launches with three collections - each one built around a different chapter of your family’s journey with sensitive skin, eczema, and delicate hair.
The Little Ones Collection 🌿
From newborn through to tweens. Silk bonnets, mittens, crib sheets, and moses basket sheets, scrunchies, eyes masks, pillowcases - designed for babies and children with eczema-prone skin and curly or textured hair. The only collection of its kind built for both challenges simultaneously.
Hair & Beauty Accessories ✨
Silk scrunchies, hair wraps, and accessories that protect delicate hair at every age. No friction. No breakage. No compromise on the hair your child was born with.
The Parent Edit - Adult Collection 🤍
Because the parent navigating all of this deserves the same evidence-led, hypoallergenic standard. Silk pillowcase, eye mask, and accessories. For the person who has spent months researching everything for their baby and nothing for themselves.
All OEKO-TEX® Standard 100 certified. All 22-momme Mulberry silk. All French-seamed. All hypoallergenic.

Launching this June - three collections, one family. Join the waitlist now. Link in bio 🌸
Waitlist members receive first-day notification and first access before the shop opens to everyone.

Before you buy another product for your baby’s sensitive skin, read this. 🔬
The label “natural” has no legal definition in the UK. “Gentle” has no legal definition. “Baby-safe” has no legal definition.
OEKO-TEX® Standard 100 does. It is an independently verified certification - not a brand claim, not a marketing badge, that tests for over 100 harmful substances including formaldehyde, heavy metals, azo dyes, and pesticide residues.
For a baby with eczema whose skin barrier is already compromised, spending 14 hours daily on an uncertified textile is a meaningful risk. Not a theoretical one.
Swipe through to understand exactly what the certification means, what standard textiles can legally contain, and how to verify any brand’s certification yourself at oeko-tex.com.
Every product from The Sensitive Curl Co. carries verified OEKO-TEX® Standard 100 certification 🌿
Launching this June - link in bio.
None of this replaces your medical team’s guidance. These are evidence-based principles to support your knowledge as a parent.

Check before you buy. Verify certification at oeko-tex.com 🌿

HypoallergenicBaby BabySafety ToxinFree EczemaMum SkinBarrier BabyEczema SCC CleanBaby EczemaEducation AllergyMum

Introducing The Little Ones Collection from The Sensitive Curl Co. 🌿
Every product in this collection was designed from the same starting point: what does a baby with sensitive, eczema-prone skin and delicate or curly, textured hair actually need?
Not what looks beautiful on a shelf. What genuinely protects, soothes, and supports overnight and every day.
Swipe through to meet the full children’s range, and see exactly what makes each piece different.
All products: 22-momme Mulberry silk · OEKO-TEX® Standard 100 certified · French-seamed throughout · Hypoallergenic · Available from newborn.
Launching this June 🌸 Join the waitlist - link in our bio. First on the list means first to receive.

Join the waitlist - first pick, first dispatch. Link in bio 🌸