Purolabs

Every popular summer drink, ranked from S-tier to "we need to talk" 🥲

Iced coffee. Kombucha. Coconut water. Sports drinks. Aperol Spritz. Smoothies. Sparkling water.

Try to guess which one got D-tier before you press play 👀 (there's a very good chance you're holding one right now).

Fair warning: the D-tier is going to make some of you genuinely angry. We've made peace with that 💚

Come at us in the comments if you disagree 👇

The 6 things every woman starting her supplement journey wishes someone had told her before spending £200 on things she didn't need 🥲

If you've ever stood in the supplement aisle mildly panicked, bought something because a TikTok told you to, or realised three months in that half your cupboard of "healthy stuff" is still unopened, this is for you.

The one at #3 will save you the most money. The one at #6 will save you the most confusion.

Save this before your next purchase 💾

Tag the friend who's currently building her first "wellness shelf" 👇

"I get plenty of sun, I don't really need a vitamin D supplement." 🫣

Three things to know before you say that again:

→ Your daily SPF is doing exactly what you bought it to do, and quietly blocking a very specific percentage of the UV your body needs to make vitamin D from the sun.
→ The UK sits between the 49th and 60th parallel. Without spoiling the video, that geography matters more than most people realise, for around six months of the year 👀
→ Most people are still deficient. Even in summer. Even if they're outside all day. Even with sunscreen off. The maths just doesn't work out the way wellness Instagram says it does.

Press play 🎥, Steph explains the three reasons no one's telling you, and the one ingredient that makes a vitamin D supplement actually absorb properly.

(Hint: it's not D on its own.)

Save this for the next person who tells you supplements are a scam 💾

Tag the friend who insists their tan is enough 👇

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Four sentences every founder has heard so many times they've developed a facial expression for each one 🫣

Six years of building Purolabs. Six years of nodding politely while someone confidently explains our own industry back to us at a family dinner 👀

The comments in the video? Every founder is either laughing right now or unwilling to admit how many of them their own auntie has said out loud. There's a special genre of feedback reserved for anyone who's started their own thing, and it's usually delivered by people who have never once started their own thing.

To every founder, freelancer, and slightly delusional dreamer scrolling this at 11pm, you're not alone. You'll survive year seven, eight, and every single one after. The comments never stop. Neither do you.

Save this for the next family gathering 💾

Tag the founder friend whose auntie has said at least one of these 👇

POV: you spent 40 minutes choosing 5 outfits and 4 hours choosing which supplements survive the cut ✈️

You'll wear 2 of the tops. You'll take every single capsule.

Be honest, your travel toiletry bag is just a hostage situation with vitamins, and we made this video for the very specific girl who's nodding right now 🥲

The non-negotiables somehow always include:

→ Magnesium (sleep on a plane is not real sleep)
→ Electrolytes (the cabin air is conspiring against you)
→ A turmeric or omega for the inflammation that comes from "I'll just sit for 9 hours"
→ Something for the gut, because flying does things

If you're going to over-pack, over-pack the part that actually changes how you feel at the destination 🌿

Tag the friend whose carry-on rattles when she walks 👇

Save this for your next pre-trip packing spiral 💾

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You land. You stand up. Your jeans don't fit. Your face looks slightly inflated. You haven't eaten anything bad, you've just been in a tube at 35,000 feet 🥲

Most people blame the salt in the airplane food. The actual reason is a lot weirder than that.

Press play 🎥 and see why your gut quietly expands by a specific percentage the second the cabin door closes 👀

It's also the reason seasoned travellers slip a small bottle into their hand luggage and never check a flight without it.

Save this for the next time you're packing 💾

Tag the friend you've watched walk off a long-haul like the Michelin man 👇

You're about to walk 47km across Rome with a tote bag and slightly wrong shoes. Your knees know 🥲

Everyone tracks steps on holiday now. Nobody thinks about what 20,000 of them across cobblestones, Santorini hills, and Barcelona market streets is actually doing underneath.

Your step counter celebrates. Your cartilage quietly absorbs every impact 👀

The fix is three ingredients smart travellers quietly pack two weeks before they go. We put all three in one capsule 🌿

Press play for the full breakdown 🎥

Save this before your next trip 💾

Tag the friend who's already overpacked for Italy this summer 👇