London Packaging Week

The luxury experience doesn't end at the checkout.

In fact, some of the most memorable brand moments happen long after a customer leaves the shop.

At London Packaging Week, Sarah Sherring, Packaging Manager at Molton Brown, will explore how packaging has become an extension of the luxury retail experience; turning every shopping bag, gift box and unboxing moment into an opportunity to build lasting emotional connection.

With more than 17 years of experience in global product development and luxury beauty packaging, Sarah has helped deliver award-winning packaging that balances craftsmanship, innovation and commercial performance, ensuring every detail reflects the premium nature of the brand.

In this panel, she'll explore why tactile design, storytelling and sensory experiences have become essential tools for luxury brands looking to create memorable customer experiences that last far beyond the point of purchase.

Discover:
• How packaging extends the luxury retail experience
• Why unboxing has become a powerful brand-building moment
• How sensory design influences perception and loyalty
• The role of craftsmanship and storytelling in premium packaging

📍 Luxury Stage | London Packaging Week

Take a look at the full agenda > https://brnw.ch/21x4iW3

Bigger brands. More connections. Greater opportunities.

London Packaging Week is where the world's leading packaging professionals come together, connecting global brands, designers, innovators, and suppliers across the luxury, beauty, premium drinks, FMCG, and consumer packaging sectors.

Showcase your latest innovations, meet decision-makers from some of the world's biggest brands, and generate high-quality leads from an audience actively searching for cutting-edge packaging solutions.

Whether you're looking to strengthen your presence in the UK or expand your international reach, London Packaging Week puts your business at the heart of the conversations shaping the future of packaging.

Ready to put your brand in front of the industry's leading brands?
Enquire today to secure your stand at London Packaging Week 2026 before it’s too late!

🗓️16-17 September 2026, Excel London

https://brnw.ch/21x4944

🍫 Happy World Chocolate Day! 🍫

Today we’re celebrating one of the world’s most loved treats - and the creativity, craftsmanship and innovation that go into bringing chocolate products to life.

From premium gift boxes to sustainable wrappers and eye-catching designs, packaging plays a crucial role in protecting, presenting and enhancing the chocolate experience.

At London Packaging Week, we bring together the innovators, designers and suppliers shaping the future of packaging across the food, beverage, beauty and consumer industries.

Here’s to the teams behind the delicious designs that make every chocolate moment memorable. ✨

Stay up to date with the latest news > https://brnw.ch/21x3WmO

Last week, we hosted our first formal Advisory Board meeting for our UK packaging events, bringing together some of the industry's leading professionals to help shape the future of London Packaging Week.

Over an engaging and productive session, our Advisory Board shared valuable insights on marketing, visitor engagement, team attendance, retention, emerging packaging trends and the evolving needs of the industry. The discussion provided constructive feedback, fresh perspectives and plenty of ideas that will help us continue improving the experience we deliver to our community.

Following the meeting, we swapped the boardroom for something a little different - a surprise vintage London bus tour. 🚌☀️

The evening brought together packaging professionals from brands including Liberty, Harrods, Molton Brown, Starbucks, Uber, Trinny London, Boots, Superdrug, Hovis, Bakkavor and Kingfisher for relaxed networking, meaningful conversations and a unique tour through the capital.

A huge thank you to our Advisory Board members and guests for their time, insights and enthusiasm. Your support plays a vital role in helping us ensure London Packaging Week remains a must-attend event for the packaging community.

We look forward to putting your feedback into action and welcoming everyone back in September.

More information about the show > https://brnw.ch/21x3UTm

What a fantastic day at the London Packaging Week Innovation Awards judging session! 🏆

On 1 July, we welcomed an exceptional panel of industry experts to review this year's entries and recognise the most innovative packaging solutions across the sector.

Representatives from leading brands including Burberry, Diageo, Starbucks, Trinny London, M&S, Boots and Superdrug joined us for a day of insightful discussion, careful evaluation and inspiring conversations about the future of packaging.

The level of engagement from our judges was truly outstanding. Not only did they bring their expertise to the judging process, but they also shared valuable feedback on the awards, our events and the trends shaping the industry.

A huge thank you to every judge for contributing their time, knowledge and passion, and to the London Packaging Week team for making the day such a success behind the scenes.

We're incredibly fortunate to have such a supportive and engaged community, and we look forward to celebrating the winners at London Packaging Week this September.

Explore the awards > https://brnw.ch/21x3UKU

🎥 We're going live soon!

Judging day has officially begun. Our expert panel is ready to discover the innovations that are shaping the future of packaging.

Good luck to everyone who entered!

Join the live for a sneak peek into the products and the show! https://brnw.ch/21x3MDO