Root Minerals
Inspired by LOVE! Cruelty Free And Vegan Certified Professional Makeup To Enhance Your Natural Beauty
Root Minerals is Vegan Certified And Cruelty Free Professional Makeup range for all skin types...
We aim to bring you premium high quality products and services at affordable prices with excellent customer service!
Whatever the day brings … FACE it with
We get around! The crowds love us and wait eagerly to get their mini glam and perfect foundation match 🙌🏽
You heard about us! Now EXPERIENCE US! 💚
08/10/2026
✨ THIS SATURDAY! SEE YOU AT PAUSE LIVE ✨
We can’t wait to see you in person! 💚
Whether you’re finding your perfect foundation shade, discovering your next go-to lipstick, or just stopping by to say hi - we’ll be at The UK’s biggest menopause and women’s health event ✨ spreading the love for clean makeup that adapts and protects - built for the skin you’re in!
From our Super Pigment eyeshadows to our top rated kabuki brush, we’re bringing our FULL range so you can find exactly what your skin has been looking for. Because beauty should feel as good as it looks. 💄✨
Whatever your day brings -
FACE it with Root Minerals | Skin-Loving Makeup
SAT 12TH OCT | CONVENE SANCROFT, LONDON
Come say hi!
FREE mini glam ✔️
FREE consultation ✔️
FREE foundation match ✔️
EXCLUSIVE show deals ✔️
Tag a friend who needs to come with you 👇🏽
09/09/2026
Kicking off September with our favourite event!
Look forward to glamming you all up!
Get your free tickets using code: ROOT
Free Foundation match from our pro MUA ✔️
Mini makeovers ✔️ Skin consultation ✔️ Deals! 😍
Whatever you FACE… face it with Root Minerals 💪🏽
Smudge-proof ✅
Quick drying ✅
Water resistant ✅
Perfect for sensitive eyes ✅
Contact lens friendly ✅
Long lasting wear ✅
Paraben free ✅
Stronger and longer lashes ✅
Immediate thicker and fuller lashes ✅
Vegan Certified & Cruelty Free ✅
5 star rated across Google & socials ✅
Bring your BEST face, body and mind… with Root Minerals we are by your side whatever the day throws atcha! 💪🏽
BETTER QUALITY ✔️
SUPPORT A MISSION ✔️
CREATE A KINDER WORLD ✔️
MAKE A DIFFERENCE ✔️
FEEL THE POWER ✔️
ELEVATE YOUR LIFE ✔️
BEAUTY WITH PURPOSE ✔️
Find brands & people who
ADD VALUE ✔️
Break the trends ✔️
Don’t buy out of habit ✔️
Purchase consciously ✔️
TOGETHER we can make a difference!
Join 100’s just like you and make difference with us!
TOGETHER we can end animal testing 🙏🏽💚🐰
Skinwear that protects and adapts-
Built for the skin you’re in!
0% WATER 💦
0% PRESERVATIVES 🧪
Suitable for Acne, Rosacea, Psoriasis, menopausal, hormonal and sensitive skin 🙌🏽
20/03/2026
Make a swap 😎 ↔️
Make a difference 👌🏽
Feel the quality. 🙌🏽
If your makeup bag is full of “good enough”? Aligned with you?
Consider THIS your sign to upgrade to products that actually *love your skin back* AND great value products lasting longer than “highstreet” brands!
Root Minerals is vegan-certified, cruelty-free, toxin-free makeup made to feel as good as it looks - safe for sensitive skin, and created for every skin type and styles.
Because WHAT you put on your face matters:
💚 NO nasties, no harsh ingredients
❤️ NO NANOPARTICLES 🛑
💙 Gentle, breathable wear (even on reactive skin)
💜 High-performance pigments + skin-kind formulas
🧡 Small-batch quality you can *feel* from the first swipe
Swap the products that leave you itchy, dry, or unsure… for makeup you can trust daily and best of all every purchase helps on on the mission to inspire, educate and create a kinder world 🌎
Ready to explore an experience like no other?
Start with your perfect foundation match (and fall in love from there).
TELL US! What’s the first product you’re swapping out? 🤔
20/03/2026
Spring is your reminder 🌺
You’re allowed to bloom at your own pace 🙌🏽
If you’ve been feeling behind, heavy, or a little disconnected lately take this as your sign to come back to you.
Self-love doesn’t have to be loud or “perfect.” Sometimes it’s simply choosing softness. Choosing rest. Choosing kinder words in your own head.
This season, let growth look like:
💚 saying no without guilt
💜 celebrating small wins
💙 protecting your peace
❤️ treating yourself like someone you truly love
You don’t need to earn your worth. You already have it.
What’s one gentle promise you’re making to yourself this season? 🌿
-💚-
18/03/2026
TODAYS REMINDER 🙌🏽
Self Love looks different on everyone…and that’s the point!
A tiny daily ritual that helps you feel like you again…maybe even the extra confidence to take on the days challenges.
LOOK gorgeous 💜
FEEEEEEL amazing 💜
with by your side 💪🏽
Check in:
💜 Choose ingredients you can trust (no nasties, no shortcuts)
💜 Pick shades that match you, not trends!
💜 Wear what feels good- Full glam, bold lip or just bare skin.
💜 Support us on the journey - Kindness is part of the glow 🥰
What does self love mean to you? 🤔
-💚-
23/01/2026
The best makeup isn’t just about colour…it’s about compatibility 🙌🏽
To find your perfect match, you need to understand your skin first….👌🏻👌🏼👌🏽👌🏾👌🏿
Here’s how:
1. Know your undertone:
Cool:
Pink, red, or bluish hues. Veins look blue, silver jewelry suits you.
Warm:
Yellow, golden, or olive hues. Veins look green, gold jewelry pops.
Neutral:
A mix of both. Veins are hard to define, both jewelry types flatter.
2. Identify your skin type:
Oily: Enlarged pores, shiny by midday.
Dry: Flaky patches, tightness after cleansing.
Combination: Oily T-zone, dry cheeks.
Sensitive: Easily irritated, reacts to many products.
Our formulations are designed especially for sensitive and problem prone skin, acne, rosacea, eczema, psoriasis…we’ve got you 💪🏽
Clean beauty with conscience 🙌🏽💚
Our makeup is vegan, cruelty-free, toxin-free, and won’t disrupt your hormones or enter your bloodstream. Just safe, skin-loving ingredients that heal while you wear them.
Choose makeup that treats your skin like skincare 🙌🏽💚
💜
22/01/2026
If foundation still looks “off” (too pink, yellow or greyish)… it’s defo not the shade it’s your UNDERTONE!
NO PRESSURE ✔️
NO GUESSWORK ✔️
TRUE TO SKIN SHADES ✔️
FULL COVERAGE ✔️
LIGHTWEIGHT ✔️
ALL DAY WEAR ✔️
NO PARABENS/TALC/SLS/HEAVY METALS 🛑 ✋ ✔️
SOO…which one of these sounds most like you!?
Cool - Blue/purple veins? Burn too easy! Silver jewellery 👌🏽
Warm - Greeny olive veins? Tan easily? Gold suits me 👌🏽
Neutral - Mix of blue/green veins. White/creamy colours 👌🏽
Olive - Bring on the tan! Beach all day! Deep reds/bright 🎨
Once you get this right foundation starts to look like SKIN!
START NOW with samples so you can test undertones at home and in daylight with no awkward store lighting!
THEN UPGRADE to full size confidently 🙌🏽
Comment “SAMPLES” and we will DM YOU!
-💜-
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Website
Address
71-75 Shelton Street, Covent Garden
London
WC2H9JQ
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