Jo Loves
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Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE
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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd
11/06/2026
Things that just make sense this summer...
- A spontaneous trip to Italy
- A fragrance that transports you there
- Long lunches by the sea
- A complimentary fan for warm Capri inspired days
Receive a complimentary fan with your purchase of a With Love From Capri fragrance while stocks last.
10/06/2026
Candle care, the Jo Loves way.
Meet White Rose & Lemon Leaves a fresh floral blend of delicate white rose, crisp lemon leaves and a soft amber trail.
But to get the most out of every burn, a few little rituals make all the difference. Save this for your next candle reset.
09/06/2026
Some fragrances get compliments.
Some stop people in their tracks.
Whether you want to smell expensive, unforgettable, fresh out the shower or like golden hour on holiday, there’s a fragrance for that.
Now we need to know.
Which Jo Loves scent gets YOU the most compliments?
08/06/2026
THE JO LOVES COMMUNITY ❤️
There’s something really special about seeing our fragrances become part of your memories, routines and everyday moments.
Thank you for taking us along with you.
Tag to be featured in our next community round-up
05/06/2026
Jo didn’t return to fragrance to recreate the past, she returned to reinvent it.
From Paintbrush™️ and Fragrance Tapas to challenging what luxury fragrance could look and feel like, Jo Loves was built on the idea that scent should feel emotional, playful and unexpected. Because true innovation rarely comes from playing safe.
This is the story behind Jo Loves, a luxury fragrance brand created for people who see fragrance as more than just perfume.
What’s something you’ve had the courage to start again?
Three fragrances. Three destinations. Three love letters to Italy. 🇮🇹
Introducing the new With Love From Mini Trio Collection, inspired by the sunshine of Capri, the elegance of Como and the golden evenings of Positano.
A little escape to Italy, bottled. Which destination are you choosing first?
Fragrance Tapas was created to make discovering scent feel more creative, personal and playful. Instead of smelling one fragrance at a time, you can mix, layer and explore different combinations to find something completely unique to you.
Would you try fragrance this way? Tell us below.
02/06/2026
June, according to Jo Loves.
From carry on favourites and summer layering combinations to candlelit evenings and scents that smell like sunshine, this month’s edit is inspired by everything we want June to feel like.
Save this for your summer scent wardrobe.
You asked, we listened.
Something is coming for the ones who want to try a little bit of everything. Who’s ready?
We’ve arrived .
Jo Loves is now open on the second floor, a new space to explore scent, story, and experience in the heart of London
From signature favourites to new discoveries, including scents designed to be layered and worn your way. Come and find us 🤍
Click here to claim your Sponsored Listing.
Contact the business
Telephone
Website
Address
42 Elizabeth Street
London
SW1W9
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
