American Crew UK
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The Official Supplier to Men™ OUR STORY
American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming.
It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he
Behind every great transformation is a barber who knows the details matter.
Go behind the scenes with as he puts American Crew Precision Blend to the test, delivering natural-looking gray blending with speed, precision and confidence.
This is what modern men's grooming looks like. 🎬💈
04/08/2026
✂️ Introducing DO IT WITH THE CREW, a 100% digital competition challenging hair professionals to push their creativity.
The theme: HIGH FADE 🔥
To enter
1. Create a haircut inspired by the theme, publish it on Instagram and collab with .
2. Activate your community, encourage them to like, comment and share your post.
3. Fill out the form in the bio.
The three most engaging posts will be selected as finalists. Each finalist will then present their work to the American Crew judges.
The prizes include:
• A feature across American Crew’s social media channels
• A place on the artistic team at the American Crew show during Hair Congress on 27 September 2026
• A Mashiro toolkit worth €800•
A selection of American Crew products and exclusive goodies
• Training at the American Crew Academy, plus one night’s hotel stay in Paris
• A Wahl clipper worth €280
Think you can reinvent the High Fade? Enter today!
At American Crew, great style starts in the chair.
Join NYC barber as he transforms the energy of the game into timeless, wearable looks for the modern man. From precision cuts to effortless styling, discover how the performance and versatility of American Crew products help bring every look to life, on and off the pitch.
Oil Control Shampoo by American Crew, where expertise meets performance 💈
✔️ Targets oil at the root
✔️ Detoxifies while cleansing
✔️ Leaves hair light, fresh, and naturally shiny
Built for the chair, made for real results: A premium, scalp-focused shampoo developed for men with oily scalp and greasy hair.
And for the perfect combo, follow with the American Crew Matte Clay to style and shape your hair with a natural matte finish and long-lasting control.
Powered by a modern formula: • 91% naturally derived ingredients • Vegan • No added silicones
EMEA ONLY*
23/07/2026
Meet the Fiber Collection by American Crew.
🔹 Fiber Pre-Styling Shampoo This shampoo gently cleanses while adding texture and strengthening the hair from the inside out for stronger, healthier-looking hair.
🔹 Fiber Gel Provides strong hold with flexible control and a natural-looking finish, keeping your style in place all day.
🔹 Fiber Foam A lightweight styling foam that delivers medium hold, lasting volume and natural shine while protecting hair from heat during styling. Ideal for medium to long hair.
🔹 Fiber Cream A styling cream with medium hold and a natural finish that enhances texture while providing flexible control. Enriched with beeswax and glycerin to help keep hair soft, hydrated and easy to style.
🔹 Fiber Puck The iconic Fiber. Offers high hold and low shine to create thick, textured styles with long-lasting control.
One collection. Endless texture. Built for every style.
Great hair doesn't happen by chance.
This transformation was finished with American Crew Fiber Foam, creating natural-looking volume, texture, and movement while maintaining a lightweight feel.
Subtle changes. Big impact.
🇦🇷 More than a haircut, it was a statement.
This iconic look takes inspiration from a football legend who helped shape the style of an entire era.
Recreated by and finished with American Crew Forming Cream for flexible control and a natural finish.
Recognize the player behind the haircut? ⚽👇
Drop your guess in the comments.
Some hairstyles are bigger than trends.
Inspired by an era when football, style, and self-expression became increasingly connected, this look brings a classic silhouette into the present day.
Finished with American Crew Defining Paste for natural texture, flexible hold, and effortless separation.
Haircut & styling by ✂️
What iconic football haircut should we recreate next? ⚽
🇪🇸 Recreating an iconic ’90s Spanish football haircut.
Some football hairstyles become just as memorable as the players who wore them. This look takes us back to an era when Spanish football was full of personality, confidence, and unmistakable style.
Recreated by and finished with American Crew Matte Clay for texture, definition, and a natural matte finish.
Can you guess which Spanish football legend inspired this look? 👇⚽
Drop your guess in the comments.
⚽ More than a haircut. Part of the ritual.
Before the chants, before the kick-off, before meeting up with Friends, there's always time for a fresh cut.
Watch get his clients match-day ready using American Crew to create clean, confident styles built for game day.
Because when you look good, you feel ready for anything.
Click here to claim your Sponsored Listing.
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Contact the business
Website
Address
Hampstead Road
London
NW17QX
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |